Sat.Oct 30, 2021 - Fri.Nov 05, 2021

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Top 5 Strategies for Creating Sales Content that Closes Deals

Allego

B2B sales have changed—perhaps forever. Your sales reps have only about 5% of a customer’s time during their buying journey, according to Gartner. B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging.

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Outbound Sales 101: Lead Generation For High-Level Executives

Predictable Revenue

Learn the key aspects of outbound sales lead generation to help you drive revenue growth in the following article. The post Outbound Sales 101: Lead Generation For High-Level Executives appeared first on Predictable Revenue.

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What Makes a Great Sales Mentor?

Janek Performance Group

Being a Sales Mentor to your peers can be one of the most rewarding aspects of a sales career. There’s no salary. No commission. The hours can be irregular, but the benefits make it worthwhile. As anyone who has had a mentor will tell you, a mentor’s ability to shape and guide a career extends beyond the professional. However, while all sellers benefit from the guidance, not all experienced sellers make great mentors.

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Free Scripts and Resources to Help You Sell More!

Mr. Inside Sales

Want some free, proven resources to help you or your team sell more right now? Head on over to my blog and you’ll find tons of excellent, free resources to help with just about any problem you’re having! And you can search for any topic that is giving you trouble: For example, need help cold calling? Click here. Want to know what a tie-down is and how to use them more effectively?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The CMO and CSO Will Soon Be a Single Role. Here’s Why.

Sales and Marketing Management

As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one. The post The CMO and CSO Will Soon Be a Single Role. Here’s Why. appeared first on Sales & Marketing Management.

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Sales Management Training: Are You A Truly Committed Leader?

Anthony Cole Training

Committed leaders invest in themselves by taking part in sales management training to become better managers and coaches so they can help their people see greater success.

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Intent Data: How to Focus on the Signals that Matter

Zoominfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data , and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner Inc. predicts this figure will grow to 70 percent in the months ahead. At ZoomInfo, the use of intent data on our platform in the second quarter grew more than 400 percent from a year earlier.

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When Do B2B Startups Need a Customer Success Platform?

Sales and Marketing Management

Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake. The post When Do B2B Startups Need a Customer Success Platform? appeared first on Sales & Marketing Management.

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The Monday Morning Breakfast For Champions Podcast – Episode 46 – Joel Stevenson

The Pipeline

Subscribe today , and take the Breakfast on the go! Joel Stevenson is the CEO of Yesware – a leader in sales productivity software. Prior to Yesware Joel was the GM and founder of Wayfair’s B2B division which he grew to several hundred million in revenue. He began his Wayfair career by leading the company’s home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company’s international presence.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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New Allego Research: Sales Reps Unprepared for Buyer Product Questions

Allego

On average, sales reps don’t know the answer to 40% of product questions asked by customers. That’s just one of the many surprising findings from new Allego research on the current state of sales enablement for companies nationwide. The report, Who Owns Sales Enablement? , provides insights into this emerging function and the training and revenue challenges companies face without it.

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Don’t Make This Mistake with Your Sales Data | Sales Strategies

Engage Selling

I recently worked with a client on a new program and got the opportunity to interview a few of their sales managers. I wanted to identify what differentiated top performing managers from poor performing managers. There was one aspect, in … Read More » The post Don’t Make This Mistake with Your Sales Data | Sales Strategies first appeared on The Sales Leader.

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What got us here won’t get us to where we need to be!

Membrain

The one thing constant in this world is change! Thankfully, if this wasn’t a universal constant, the prospects for all sellers would be bleak. If our customers see no reason to change, there is no reason to buy.

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10 Crucial Lessons Learned from Our Sales Kickoff

BrainShark

Every event is a learning experience, and this year’s sales kickoff taught us a lot in terms of what we did right and what we can do better next time. .

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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How To Figure Out If Your GTM Process Is Broken

Predictable Revenue

Sangram Vajre, bestselling author and co-founder of Terminus, highlights the telltale signs that your GTM process is broken and how to fix it. The post How To Figure Out If Your GTM Process Is Broken appeared first on Predictable Revenue.

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John Barrows hosts “How To Build A Sales Process That Is Easy For Reps To Execute In 2022” Sponsored by HIGHSPOT [Registration Available Soon!]

John Barrows

The post John Barrows hosts “How To Build A Sales Process That Is Easy For Reps To Execute In 2022” Sponsored by HIGHSPOT [Registration Available Soon!] appeared first on JB Sales.

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Mihaly Csikszentmihalyi's impact on your sales organization

Membrain

Most sales trainers and coaches have at least some familiarity with the topics of productivity, motivation, and psychology. Chasing states of optimal productivity, managers may invest in software, process development, and training. To keep salespeople motivated, organizations may bring in speakers, invest in strategic compensation structures, or hire coaches explicitly to keep their people on task.

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Announcing “Pretty Big Deal,” a Podcast by ZoomInfo

Zoominfo

Sales professionals work hundreds and hundreds of deals every year. They handle everything from awkward cold calls to years-long negotiations. The job can be trying and repetitive — but when deals succeed, very rewarding. The biggest stars in pro sports have career-defining plays. Your favorite musician might have that one unforgettable song that made their career.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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How to Navigate Sales and Trade Shows Post-COVID

Janek Performance Group

In-person networking events and trade shows are opening back up. The restrictions imposed by shutdowns, social distancing, and travel bans are lifting. Local government regulations prohibiting in-person gatherings have been dropped in many states. The question becomes, should we invest in a tradeshow and if so, what are the new best practices? There is no question we have all missed in-person events.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

In complex B2B buying, it’s popular to talk about being consultative and/or creating value with our customers. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems. Despite giving lip service to these concepts, it seems our actions are focused on the opposite. Too many organizations seem so focused on their own efficiency, mechanizing our process, and transactionalizing our engagement strategies.

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Our Latest Podcasts: Four Topics to Share with Your Sales Team

Force Management

Our October episodes provide a refresher on key sales fundamentals that your reps can use to stand out from the competition and move their deals forward faster. Each episode provides tactics your salespeople can add to their approach as they prepare for their next sales conversation. Send these episodes to your sales team today. Have your managers listen as well so they can coach on those critical skills during future opportunity review sessions.

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Web Forms are Outdated. Here’s How to Fix Them

Zoominfo

Websites and online experiences have undergone immense changes over the past 20 years, but one of the most important elements of any website remains virtually identical to its Web 1.0 predecessor: the humble form. Web forms are one of the most valuable lead-generation tools at your disposal. Despite this, the web forms of today have not kept pace with broader changes in web design and online experiences.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Geographical Pricing: What It Is & How You Can Make the Most of It

Hubspot Sales

No two regional markets are the same. Your target base in one area might have fundamentally different interests, needs, and degrees of buying power than your ideal prospects in another location. Tapping into multiple regional markets means diversifying your revenue stream and potentially bringing on a wider range of customers. But as I touched on, regional markets are unique, and some are further or less accessible than others.

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The Digital Buying Journey Is Very Human

Partners in Excellence

We see tremendous research on the digital buying journey. We know customers spend more of their buying journey finding information in digital and other channels. Engagement with sales people represent the smallest part of their time investment. I’ve written about this transformation suggesting we are going through a transformation of sales led, digitally supported to digitally led, sales supported.

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How We’re Improving Accessibility and Usability at Guru: Part 2

Guru

As part of our commitment to improving the accessibility and usability of Guru , we have a dedicated design system “ pod ” that focuses on creating consistent, accessible, and beautiful experiences across Guru. Today, we’re sharing an interview with the leaders of that pod to provide a look into their thoughtful and deliberate process of creating a great design system.

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How to Plan Content for Every Stage of the Customer Journey

Sales Hacker

Before buying your product or service, people will go through different phases in their customer journey. Some might have just been introduced to your brand and others might be in the final stages of trying to make up their mind about whether or not to buy from you. To help your customers through this journey, you should consider creating content that they will find helpful at every stage.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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SPF, DKIM & DMARC: Why Sales Teams Should Follow These Email Protocols

Hubspot Sales

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Thankfully, there are best practices you can incorporate into your emails, so email servers know that you’re legitimate.

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5 Mistakes Businesses Make When It Comes to Virtual Sales Meetings

The Center for Sales Strategy

Sales meetings have always been stressful. But with the recent shift to digital, many sales professionals have had to adapt to a whole new way of closing deals. Naturally, as with anything new, mistakes are still being made. And since sales meeting blunders can cost you business, we've created a list of the five most common ones so you can avoid them in the future.

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Morgan J. Ingram hosts “Expert Prospectors Share How They Use LinkedIn Sales Navigator ” [Registration Available Soon!]

John Barrows

The post Morgan J. Ingram hosts “Expert Prospectors Share How They Use LinkedIn Sales Navigator ” [Registration Available Soon!] appeared first on JB Sales.

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