Top 5 Strategies for Creating Sales Content that Closes Deals
Allego
NOVEMBER 2, 2021
B2B sales have changed—perhaps forever. Your sales reps have only about 5% of a customer’s time during their buying journey, according to Gartner. B2B sales are also much more complex and lengthy than those of the past, often taking months (even years) and numerous touchpoints to close. For today’s product marketers, creating content that supports this sales cycle has never been more challenging.
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