Sat.Oct 02, 2021 - Fri.Oct 08, 2021

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Don't Dream It's Over: 1 of the Biggest Sales Challenges

Anthony Cole Training

One of the most frequently asked questions we receive is “how do I/we increase sales” or “how do I become more successful in sales?” It starts with recognizing when your pursuit of a prospect is over. In this blog, the two fundamental truths of more effective selling.

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It’s Ironic: It Takes Data to Be Personal

SBI

It’s Ironic: It Takes Data to Be Personal. By Lisa Smith, InsideView. It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. They want — and expect — an experience that’s tailored to their needs, with just the right information at the right time. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data.

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Who Is Your Customer?

Partners in Excellence

Do you know who your customer is? More importantly, do you know who your customer isn’t? Perhaps the biggest thing that impacts our performance is we don’t know who our customer, we define our ideal customer in such vague terms that we waste a lot of time and brand equity on customers that we should never be selling to. If my various inboxes are any indicator, the majority of sales and marketing people do no targeting other than, “Do we have an email?

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You Can’t Motivate Your Sales Team! But…

Steven Rosen

How to Motivate Your Sales Team. Tap into the WHY! Sales leaders agree that a highly motivated and engaged sales force drives greater performance. So one would naturally ask the question, “how do I motivate and engage my salesforce?” As we all know, the answer is not so easy. Many sales managers ask me how to ensure that they have a highly motivated and engaged team, and I usually ask them “WHY”?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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A Better Way To Data Driven Discovery

The Pipeline

By Tibor Shanto. I had the opportunity to dissect a recorded Discovery call with a team last week. Great exercise, more companies should follow their lead. A chance to help some great sellers evolve, and a chance to take some learning away for yourself as well. For me an opportunity to validate an approach most mismanage, and I normally avoid. Specifically, how we use positive data in prospecting and Discovery, in this case the latter.

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More Trending

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Revenue Operations Holds the Key to Unlocking Growth in 2022

SBI Growth

Remember when 2021 was supposed to behold a “new normal” for us? Back to stability and predictability? It has been over 18 months since COVID-19 became rampant in the United States, and with looming variants, “back to normal” seems to be getting further and further away.

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How To Build Your Go-To-Market Strategy

Zoominfo

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

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The Monday Morning Breakfast For Champions Podcast – Episode 42 – Mike Kunkle with Overtime segment

The Pipeline

Subscribe today , and take the Breakfast on the go! Mike Kunkle is a respected sales transformation architect and an internationally-recognized expert on sales training, sales effectiveness, and sales enablement. He helps companies drive dramatic revenue growth through best-in-class training strategies and proven-effective sales transformation systems.

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5 Ways Coaching Elevates Sales Performance

Sales and Marketing Management

Sales coaching and development helps drive consistent sales rep behaviors across the entire team and elevates average performers to become top-performing salespeople. The post 5 Ways Coaching Elevates Sales Performance appeared first on Sales & Marketing Management.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Retain the Base: Why Net Retention Rate Is a Critical Measure of Success for 2022

SBI Growth

Alex Schultz, the Chief Marketing Officer and VP of Analytics for Facebook, once said that “Retention is the single most important thing for growth.” Indeed, "retention is the new growth" has become a common mantra for corporate leaders in recent years.

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The Demand Generation Strategy Guide

Zoominfo

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

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Introducing Gong’s New Visual Identity

Gong.io

Few things are as comforting as the presence of a dog in the workplace. Dogs greet you at the door, humor you in the conference room, nuzzle you at your desk. They roam the halls like zombies in search of a quick morsel, a friendly glance, a belly rub. Ya, having dogs at work somehow made you forget you were there at all. Gong embraces the company of dogs as well.

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Earning Trust In a Digital Business World

Sales and Marketing Management

High-touch B2B transactions in person will return, but the digital shift is permanent in many ways. This transformation, known as guided CX is a way to earn the trust of customers and prospects as well as drive meaningful business outcomes. The post Earning Trust In a Digital Business World appeared first on Sales & Marketing Management.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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How Strong Is Your Commercial Culture?

SBI Growth

Some of the most valuable and fastest-growing organizations in the world are known — for better or for worse — for their cultures. While the product-market fit for companies such as Salesforce, Microsoft, and Amazon (AWS) is a major culprit of growth, we’ve observed the commercial teams in countless other high-flying technology and business services companies marching to a different drumbeat than the rest of the organization.

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Shorten forms to increase lead conversion

Zoominfo

Scenario Marketers spend immense amounts of resources to drive traffic to websites and landing page forms to collect data on prospects. Some even use progressive profiling to gather dozens of data points. These inputs are often necessary to ensure that leads get routed to the right sales rep. However, studies show that the number of fields required to fill on a form is inversely related to the conversion rate.

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5 Reasons Why Real Estate Agents Need a CRM

Nimble - Sales

CRM stands for “Customer Relationship Management” We like to emphasize the word Relationship as the abbreviation seems to make people run for their life. Think of CRM as a tool that stores information about your leads, clients, and other valuable real estate contacts. CRM can also be used to help you keep track of all […]. The post 5 Reasons Why Real Estate Agents Need a CRM appeared first on Nimble Blog.

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B2B List Building: How to Quickly Build your B2B Contact List

eGrabber

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? Because you would be clueless if you don’t have one. You wouldn’t know who to target, who you contacted and who are really your prospects and so on. Remember, whether you are launching a new product or hosting a free webinar or introducing an irresistible sales deal, you need a B2B contact list to reach out to them.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Build Your Sales Playbook in 4 Easy Steps

Predictable Revenue

Learn how to build a winning playbook from scratch in 4 easy steps to create a repeatable, scalable sales culture. The post Build Your Sales Playbook in 4 Easy Steps appeared first on Predictable Revenue.

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ZoomInfo Data Passport: Privacy-First, Expanded in Europe

Zoominfo

Take a trip with us for a moment. Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport. For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but yo

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Sales Talk for CEOs: Entrepreneurial Enthusiasm with Chris Cabrera (S1:E10)

Alice Heiman

On this episode of the Sales Talk for CEOs Podcast, Alice speaks with Chris Cabrera, CEO of Xactly , which provides automated compensation for large sales teams. Chris’ life revolved around sales prior to becoming a CEO and it prepared him for starting his own company. . The #CEO of @Xactly, Chris Cabrera, joins the Sales Talk for CEOs #podcast and talks about #entrepreneurial enthusiasm – and how if you don’t have it, you won’t make it.

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A change management perspective

Membrain

One thing that every sale involves is change. Unless you convince your buyer to change something in the way they are doing business, you won’t have a sale.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot Sales

Tarzan and Clayton. Simba and Uncle Scar. Sales development representatives and gatekeepers. All tales as old as time. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to ma

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

You want the best of the best within each of the function’s disciplines. Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short.

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How To Write Proposals That Sell

Predictable Revenue

The only reason a prospect will hire you is because they trust you can solve the problem they have. Learn how to hook them with solid proposals. The post How To Write Proposals That Sell appeared first on Predictable Revenue.

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It’s the kiss of death in sales

Membrain

Tell me, ever hear a salesperson say something like this: “Just had a great meeting. I think there is going to be $100,000 (or $10,000 or $1MM) of business there!”.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Improve Qualification in Your Sales Organization

Force Management

If you want to get your sales teams working smarter, you need a well-defined sales process and qualification approach. Why do so many organizations struggle with consistently qualifying and progressing the right opportunities?

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3 billion by 2025.

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What is a Sales Associate & How to Be a Great One

Hubspot Sales

Retail is a pillar of the United States' economy — one that's projected to generate an estimated $5.35 trillion in 2025 — and a staple of our day-to-day lives. It's prevalent to the point that we often take both it and the over 4.6 million workers that sustain it for granted. But that $5.35 trillion in revenue isn't going to generate itself, and the salespeople behind most of it — most commonly known as sales associates — deserve some recognition, understanding, and attention.

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