Sat.May 01, 2021 - Fri.May 07, 2021

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8 Lead Generation Techniques That Are Both Simple and Effective

Sales and Marketing Management

There are many lead generation techniques, but these eight are simple to execute and get the job done. The post 8 Lead Generation Techniques That Are Both Simple and Effective appeared first on Sales & Marketing Management.

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Sales Process vs. Sales Methodology: Why You Need Both

Hubspot Sales

There's no denying that sales can be chaotic. Prospects can be unpredictable. Sales technology might be unreliable, and every rep is bound to deal with their share of curveballs here and there. It's a volatile field that requires composure, and that responsibility doesn't always fall squarely on reps themselves. Sales orgs need to do what they can to keep things on as even a keel as possible.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246
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Empathy Needs To Be More Than A Feeling

The Pipeline

By Tibor Shanto. No one should doubt or question the power of empathy in life, and as a result in sales. But saying you are empathetic is a long way from practicing empathy. Many of the proponents of the concept in sales, stay very much at the concept level. But you know that we are about execution, everything else is just talk. And there is a lot of talk, and little associated action when it come to empathy in sales.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Customer Expectations Have Risen. Do Your RFPs Rise to the Challenge?

Sales and Marketing Management

In the new world of digital selling, it is critical that your request for proposal clearly articulates how your product meets the needs of your customer. The post Customer Expectations Have Risen. Do Your RFPs Rise to the Challenge? appeared first on Sales & Marketing Management.

Customer 270

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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So I said, ‘All right, what’s his number?’ And he would not give me any of his contact information.”.

Hiring 264
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4 Questions You Need to Ask Yourself When Building a Success Formula

Anthony Cole Training

Success Formulas help us identify certain behaviors that we need to execute week in and out to achieve our goals. But how do you know if yours is set up for greatness or failure?

Sales 158
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Buyers Are Changing – Are You?

Sales and Marketing Management

Have you adjusted to address the changes in B2B sales? We examine what less salesperson interaction means to the sales process. The post Buyers Are Changing – Are You? appeared first on Sales & Marketing Management.

Buyer 156
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Can Quiet Sellers Gap Sell?

A Sales Guy

As Gap Selling has crossed the milestone of 50,000 copies sold , we are highlighting some of our favorite books to compliment your Gap Selling journey. Our 3rd book recommendation? Quiet!! To start…you may be wondering why the heck would I put Quiet and anything “Keenan” in the same discussion? These two words have probably never been shelved together, until now.

Energy 170
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

Closing 246
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Podcast 197: Tim Clarke On Loss, Grief, And Moving Forward

John Barrows

Our guest this week is Tim Clarke, Senior Director, Product Marketing – Sales Cloud at Salesforce and Co-Founder of UNCrushed, a platform and community for mental health awareness. Success isn’t always about tactics and dollars. Sometimes success is about carrying on even though our world seems to be closing in around us. In this episode, Tim and John talk about their experiences with loss and grief and how they’ve been able to pick themselves up and move forward.

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5 Selling Skills for the New Virtual Sales World

Sales and Marketing Management

Eye contact in virtual sales presentations? You bet it's critical! That and these four other skills will improve your reps' performance on virtual sales presentations. The post 5 Selling Skills for the New Virtual Sales World appeared first on Sales & Marketing Management.

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What Is Your Development Plan For Your People?

Partners in Excellence

My friend, Tibor Shanto , and I were talking this morning. He asked me a fascinating question, “Why don’t managers have a development plan or roadmap for developing the capabilities and performance of their people?” The question caused me to pause and reflect. Very few managers sit down with their people and develop a plan to help them learn, grow, and contribute at higher levels.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Survey 246
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How hostage negotiators win - and how you can too

Membrain

Kirk Kinell knows negotiation. For more than 20 years, he was a professional hostage negotiator, who went on to train other hostage negotiators and to build programs to improve the effectiveness of those negotiations.

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The Sales Learning Analytics That are Instrumental for Measuring Sales Performance

SBI

The Sales Learning Analytics That are Instrumental for Measuring Sales Performance. By Shubhi Tangri, Qstream. How Sales Learning Analytics Develop Your Sales Team. Sales representatives cannot sell unless they effectively articulate and convey the value of their organization’s products and services. In order to ensure that sales teams are prepared and to consequently optimize sales performance, sales training and enablement teams must use sales learning analytics and other sales metrics to deve

Analytics 148
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Podcast 196: Sean Sheppard On Adopting A Growth Mindset

John Barrows

Our guest this week is Sean Sheppard, serial entrepreneur and Managing Partner at U.plus. Sean is helping corporations with their startups and shares with John what we should be teaching young sellers today, how the risk dynamic has changed, and the antiquated thinking we need to get rid of. Follow the podcast: Subscribe on iTunes. Subscribe on Spotify.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Survey: How sales reps adapted to the pandemic

Zoominfo

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!

Survey 130
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Consistency: Your Key to Sales Success

Engage Selling

When it comes to sales success, consistency is key! There is no magic formula for creating sales results. Each individual is unique, as is each organization, product, and consumer. We live in a world of distractions. One blog post might … Read More » The post Consistency: Your Key to Sales Success first appeared on The Sales Leader.

Consumer 147
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Why Sales Coaching Matters, Plus 3 Ways to Get Started

The Center for Sales Strategy

To achieve your sales targets, it's imperative to effectively train the sales reps so they become more productive. Sales coaching can highly improve their skills as they become better salespeople. They can help generate more revenue for the company and help achieve business objectives. While sales experience is essential, it's equally important to train the sales managers to maximize sales productivity.

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WEBINAR: James Buckley and Morgan Ingram hosts “3 Warning Signs Your Deal is in Danger” [Coming Soon!]

John Barrows

The post WEBINAR: James Buckley and Morgan Ingram hosts “3 Warning Signs Your Deal is in Danger” [Coming Soon!] appeared first on JB Sales.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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3 Audience Segmentation Trends Shaping Digital Marketing

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer 20 years ago, you would have given anything for this scenario. But times have changed. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 130
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Goals Without a Plan Are Useless | Sales Strategies

Engage Selling

This week, I want to explore sales goals. I know we all have them. Our companies set them for us, our leaders set them for us, and perhaps you set some for yourself. Setting goals, however, is never the problem … Read More » The post Goals Without a Plan Are Useless | Sales Strategies first appeared on The Sales Leader.

Strategy 138
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Three Ways Sales Leaders Balance Short- and Long-Term Goals

Force Management

I often have the conversation on “balancing long- and short-term sales goals” with sales leaders. Finding the time to fix execution gaps that you know exist, while in the flurry to hit your number is a common challenge. So the question becomes, “How do you handle the pressure of the quarter while ensuring achievement of the long-term goals for your sales organization?”.

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Why sales transformation achieves better results than sales training alone

Membrain

You finally have that big new 4K flat screen mounted on your wall but now the movie you are streaming isn't sharp because your inconsistent internet connection negatively affects the resolution and the big screen makes it even more obvious.

Training 131
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot Sales

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. And a few months ago, the social network rolled out a platform to make that happen. This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts.

LinkedIn 135
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5 Reasons Why CRM Should Matter to Sales

The Center for Sales Strategy

For as long as there have been Customer Relationship Management (CRM) tools in existence, salespeople have been suspicious of management’s motive for insisting their sales teams use the software. Sure, when everyone on the team is using a CRM, the sales manager’s job can be made easier, but what’s in it for the rank and file salespeople? If you're a manager trying to get your salespeople on board with using a CRM, below are five reasons you can give them that convey what's in it for them.

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What Is An Ideal Customer Profile And How Do You Create One?

Crunchbase

Accurately defining your ideal customer profile is one of the most important steps in a successful sales strategy. If your sales team doesn’t have an ICP, or you don’t know what you should look for when defining your ICP, we’re here to help. In this article, you’ll find everything you need to know about what an ideal customer profile is, why it’s so important to have one, and how you can create your own ICP to lead your sales team to success.