Partners in Excellence
SEPTEMBER 17, 2018
We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler–start at the beginning, go step by step through each stage, reach the end when the customer does, get an order, move on.
Openview
SEPTEMBER 20, 2018
Every year around this time, I see a lot of messages that look like this: This isn’t a rep who is failing and has to make a move… it’s a talented person who will be actively open to/looking for a new role because something is missing in his current one. Folks, there is a strong chance you have reps in your own startup that are thinking this exact thing right now.
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LevelEleven
SEPTEMBER 21, 2018
It’s no secret that sales reps have it tough, and their jobs are only getting tougher. A 2018 State of Sales Enablement report shows that nearly 70% of respondents reported that their company’s sales process were becoming more complex. In addition, 55% reported that the increasing level of sales process complexity impacted their sales performance. With all of these extra challenges, on top of the demand to meet high sales productivity numbers and their company’s sales effectiveness expectations,
SBI
SEPTEMBER 20, 2018
“Teamwork makes the dream work!” It’s common rally cry from managers, encouraging team members to work together and contribute to each other’s success. Generally, collaboration is a good thing. A 2017 study conducted by the Institute for Corporate Productivity (i4cp) found that organizations that encouraged collaboration were up to 5 times as likely to have high-performing teams.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales and Marketing Management
SEPTEMBER 17, 2018
Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. If you sometimes wish there was a better way, you’re not alone.
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The Pipeline
SEPTEMBER 18, 2018
By Tibor Shanto. No need to go to the gutter right away, there is a lot to be said for words in sales before we have to go blue. Given that there so many words, every day bringing more, that the word we’ll focus on today is a proxy for words rather than just one guilty word. The word I am talking about is talk, and the often silly way sellers use words, but more specifically the obsession to be delivering words, talking, sometimes (usually), jusf for the sake of talking.
SBI Growth
SEPTEMBER 15, 2018
The emergence of the Customer Success Professional is an existential threat to account managers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need Account Managers, Customer Success.
Zoominfo
SEPTEMBER 17, 2018
Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences.
Sales and Marketing Management
SEPTEMBER 19, 2018
Author: Jeffrey Weil Thanks to the surge of high-profile and costly cyberattacks in the last year, coupled with the General Data Protection Regulation (GDPR), businesses everywhere have been making security and compliance their No. 1 priority. Executives must be examining every facet of their organizations’ operations to ensure they’re appropriately handling and securing mission-critical corporate information, as well as customer and employee data.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sales 2.0
SEPTEMBER 15, 2018
I used to do it. I would get to the office extra early and I’d start dialing before 8AM. I wanted to become a rock star sales dude and I was mentored by my boss that the trick was to call CIOs (Chief Information Officers) early in the morning. At that time of day, the stressed out CIO would be in the office but his assistant would still be fighting their way through the New York subway.
SBI Growth
SEPTEMBER 16, 2018
The number one way to demonstrate Return on Marketing Investment (ROMI) is by driving revenue through Lead Generation. However, few CMOs are driving top-line revenue growth with their lead generation activity. The problem? It is in the statement. Activity. Activity.
MTD Sales Training
SEPTEMBER 19, 2018
Are you using video meetings in your sales process? More and more companies are going down this route especially those that sell software, SAAS products and online services (such as online sales training ). Sometimes it can save you a ton of time if you can jump on a video conference call with screen sharing capability and all that jazz! Do it correctly and it can work wonders for you.
The Sales Heretic
SEPTEMBER 18, 2018
Whether you’re a salesperson, executive, or business owner, presentation skills are vital to your success. But presentation skills are rarely taught in school, and too many companies don’t invest in such training for their people. Which means if you want to be a better presenter, you’re often on your own. Fortunately, there are plenty of [.].
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Zoominfo
SEPTEMBER 18, 2018
Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.
SBI Growth
SEPTEMBER 18, 2018
Everyone knows that as a highly effective sales leader you should inspect the key leading and behavioral indicators of your team as a predictor of future sales success. What always amazes me is how many sales organizations just do the.
Understanding the Sales Force
SEPTEMBER 18, 2018
I've written extensively about how salespeople score in 21 Sales Core Competencies. Typically, both the articles and data are shared in the context of the difference between top salespeople and weak salespeople but rarely have I written about what happens after salespeople have been evaluated.
Bernadette McClelland
SEPTEMBER 18, 2018
As everyone was preparing for the Y2K bug to close down the world, I was closing up my files, picking up my bag and saying my goodbyes to a company I had called home for some 20 years. A time and place that was pre-mobile phones…yes, where yellow phone messages were placed in wooden pigeon holes, where the first plain paper fax machine I sold was for a crazy $20,000, where the boys club ran rampant and a handful of women on the sales floor was a huge exaggeration of numbers.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Zoominfo
SEPTEMBER 16, 2018
Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.
Connect2Sell
SEPTEMBER 19, 2018
To improve a sales team’s efficiency, I start by assessing the team’s sales enablement efforts. In many sales organizations, the attempts to enable are actually disabling sellers by creating staggering inefficiencies and, even worse, impairing sales effectiveness. You can’t shift to agile selling if your systems and processes operate like the tail wagging the dog.
Mr. Inside Sales
SEPTEMBER 16, 2018
A Simple Lesson From the NFL to Close More Business. By Mike Brooks, [link]. Learn the top strategies, ideas, ways and examples on how to increase sales qualified leads with the top open ended sales probing discovery questions for qualifying prospective clients. Ahhhhh…. The NFL is back! Teams have played a couple of games, and coaches are watching game film and teaching players how to improve every week.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Zoominfo
SEPTEMBER 20, 2018
What makes a marketer successful? However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. The marketing industry lives in a constant state of evolution. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Today, we take a close look at the most essential skills modern marketers must possess to keep up with the current marketing landscape.
SBI Growth
SEPTEMBER 20, 2018
Are you still stuck using legacy CRM’s to drive your Lead Management process? CRM’s have introduced a lot of fantastic features that over time have become staples of almost every sales and marketing organization. While they provide a lot of.
Sales 2.0
SEPTEMBER 20, 2018
Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Our system is really unique as it runs at 10 petaflops on Linux. We can achieve this as a we use Object Oriented frameworks, GPU accelerated computing combined with local caching.
Hubspot Sales
SEPTEMBER 21, 2018
The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple. But how do you get started? Below, you’ll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Zoominfo
SEPTEMBER 19, 2018
Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics: A 5% increase in customer retention can increase profits between 25% and 95% ( source ). Current customers spend 67% more on average than new customers ( source ). Customers who are highly engaged with a brand make 90% more frequent purchases and spend 60% more on each transaction ( source ).
SBI Growth
SEPTEMBER 21, 2018
“Hello 2019, we’ll be right with you!”. Most of my clients have been in non-stop planning meetings since mid-August and earlier. Long days of adjusting and readjusting budgets and expectations. New tools make the process easier, however the resource allocation decisions.
Sales 2.0
SEPTEMBER 20, 2018
Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Our system is really unique as it runs at 10 petaflops on Linux. We can achieve this as a we use Object Oriented frameworks, GPU accelerated computing combined with local caching.
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