Abandon Dead-End Thinking: Best Practices for Working Leads
Sales and Marketing Management
NOVEMBER 6, 2019
Author: Rachel Krug Leads are the lifeblood of your business, yet, more often than not, leads fall outside the category of “sales ready” opportunities. As a result, reps often dismiss these as a dead end. But, as Orrin Woodward said, “There are no dead ends in life, only dead-end thinking.”. Rather than shelve these so-called “dead-end leads,” reps must commit themselves to find what may be hiding in plain sight.
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