Sat.Aug 25, 2018 - Fri.Aug 31, 2018

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Best Prospecting Methods — 4 Ways To Stop Second-Guessing How You Prospect

Sales Hacker

The Winning By Design Blueprint Series provides practical advice for parts of a SaaS sales organization. In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Prospecting is about having a conversation with a client. This can be through an email, a call, an in-person meeting etc. A prospect is a company or person who matches the profile of a client.

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Fine Dining Serves Up a Great Example of Positive Sales Technique

Connect2Sell

Next time you’re enjoying a relaxing meal in a fine dining restaurant, observe these six sales lessons in positive sales technique that will help you get follow-up business from your customers, too.

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How to Get Rock Star Sales Reps to Train Their Peers

Allego

Whether we like to admit it or not, watching reality TV competitions can be addictive. Shows like “The Voice” or “Chopped” put up some of the biggest numbers when it comes to ratings and viewership because it’s fun to get a candid glimpse into how the best and the brightest do what they do. Similarly, candid videos that show off the best work by our most talented colleagues are fun to watch, too (and fun for them to create).

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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

Author: John Larson How many times has one of your customers approached you with an issue or a problem? For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn’t and I want to return it.” Or possibly, “You told me my order would arrive on Wednesday and it came on Friday.”.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

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Do the Best Sales Managers Have the Best Salespeople?

Understanding the Sales Force

We all see the effects that strong leaders have when they surround themselves with either strong, mediocre or weak people. What happens when strong leaders inherit a mixed team? What happens when they hire a mixed team? What happens when we ask the same questions about weak leaders? I dug into a subset of data from Objective Management Group's (OMG) evaluations of the salespeople who report to more than 15,000 sales managers to determine whether the best sales managers actually have the best sal

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Imprisoned by PowerPoint: A Foolproof Escape Plan in Five Steps

Sales and Marketing Management

Author: Chris Westfall It’s no secret that the richest man in modern history, Jeff Bezos, has outlawed PowerPoint for all employees at Amazon. Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. At Amazon, meetings begin with a narrative-style memo (no bullet points) that’s handed out to all participants.

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The Marketer’s Guide to User-Generated Content

Zoominfo

Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know.

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Drive Double-Digit Revenue Growth by Interlocking Compensation Design & Territory Alignment

SBI Growth

It’s December 25th, 2018. You are sitting around the Christmas tree with your wife, two kids and black lab—Duffers. You hear the crackle of the fireplace as another log gets added to the fire. The kids are smiling from ear.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Social prospecting cheat sheet #1

Sales 2.0

If you’ve read any of my previous posts on this blog you will know that I think relationships determine if you will get a meeting with your prospect. In this post I’m going to give you a few templates you can copy to help you get referrals to the likely 22,500 people you have available to help you save (and maybe prosper) in your new sales gig. Typical success rates in getting intros using this approach is approximately 1 in 2, vs 1 in 100 or 1 in 330 for cold calling.

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How to Avoid Coaching Failure… More Lessons from the Soccer Field

Sales and Marketing Management

Author: Jason Jordan In a previous blog post , I recounted the story of a coach who shouted absolutely useless advice to a team of 12-year-old boys who were trying to win the last game in a soccer tournament. More specifically, he shouted: “Come on guys… We really need this one.” Yeah, they already knew that. They already wanted to win the game – probably more so than the coach, for that matter.

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35+ Statistics About Dirty Data

Zoominfo

There is no greater asset to your organization than your B2B database. However, when your database becomes cluttered with outdated, incomplete or inaccurate contact information, it can prove to be a costly obstacle along your route to success. From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business.

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Why Most Marketing Generated Personas Fail with the Sales Force

SBI Growth

What percentage of your salesforce uses the marketing generated personas your team builds? 50%, 60%? Let me ask the question differently. What percent of the salesforce uses marketing generated personas on a regular basis to help with their sales planning?

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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[VIDEO] Whiteboard Wednesday: 7 Cold Voicemail Do’s and Don’ts (Jake Shaffren)

DiscoverOrg Sales

My name is Jake Shaffren, Director of Sales here at DiscoverOrg, and today we’ll talk about the do’s and don’ts of voicemails. In this day and age, we have a lot of ways to connect: cold calling, cold emailing, social touches, etc. Voicemail is yet another tool we have at our disposal; and like most tools, it works best when combined with others.

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Is your complex incentives plan holding you back?

Sales and Marketing Management

Author: RICHARD SMITH, ZS MANAGER. CONTRIBUTORS: STEVE MARLEY AND CHAD ALBRECHT, ZS PRINCIPALS “Life is really simple, but we insist on making it complicated.”. – Confucius. The same can be said for sales compensation. Incentive compensation plans are often far too complex. This complexity is usually the result of trying to make the plan fair or trying to please every stakeholder.

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5 Critical Tips for Planning a B2B Conference

Zoominfo

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. It’s no wonder why 80% of marketers believe that live events are critical to their organization’s success ( source ). But, organizing a B2B conference presents a unique set of challenges.

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Was Your Last Portfolio Company Add-On a Failure? 3 Keys to Avoid It in Your Next Transaction!

SBI Growth

Mergers, Bolt-ons, and tuck-in acquisitions are an increasing common growth strategy being deployed by Private Equity firms today. Multiple Arbitrage can be a very efficient way to increase enterprise value, however, it is also fraught with peril and littered with the tombstones.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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The Art of Cold Calling | How to Make B2B Cold Phone Calls for Sales

Mr. Inside Sales

5 New Cold Calling Openings. By Mike Brooks, [link]. Learn the art of top B2B cold calling opening scripts, tips, techniques and best practices on how to make effective, successful cold phone calls that really work to get appointment for sales. I’m working with an inside sales team who are having success with a cold calling opening that previously I had recommended against using.

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Social media can elevate your reward events

Sales and Marketing Management

Author: DANA LASALVIA, VICE PRESIDENT OF CORPORATE COMMUNICATIONS & BUSINESS DEVELOPMENT, RYMAX MARKETING SERVICES, INC. FOMO – The fear of missing out. We all have it. Thanks to social media platforms and modern communication, the feeling of missing out on a good time has become more prevalent and contagious, as our friends, family and colleagues continue to share every thrilling (and. not-so-thrilling) moment of their lives.

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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

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It’s Time for Customer Success Leaders in Software Companies to Own Their Revenue Number

SBI Growth

Churn and burn. Not music to your ears. You’re the leader of Customer Success and asked by your executive team to hold accountability for a number. The honeymoon period for CS is over my friends. Everybody in your organization knows.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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[VIDEO] Whiteboard Wednesday: 7 Cold Voicemail Do’s and Don’ts (Jake Shaffren)

DiscoverOrg Sales

Reading Time: 5 minutes My name is Jake Shaffren, Director of Sales here at DiscoverOrg, and today we’ll talk about the do’s and don’ts of voicemails. In this day and age, we have a lot of ways to connect: cold calling, cold emailing, social touches, etc. Voicemail is yet another tool we have at our disposal; and like most tools, it works best when combined with others.

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How NOT to Coach… Lessons from a Soccer Coach

Sales and Marketing Management

Author: Jason Jordan I was recently at a soccer tournament with my teenaged son. His team had won its first few matches and made it to the semifinals. The stakes were high – win and move up the bracket, or lose and go home. The kids were playing well, but losing by one goal with only a few minutes left in the game. Their coach, whom I know to be a very smart man, then said something that I thought was particularly dumb.

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Four Future Needs Of Customers That Will Drive Your Business Process

MTD Sales Training

Episode 22: Four Future Needs Of Customers That Will Drive Your Business Process. This podcast includes: Four future needs of customers that will drive your business processes. Six skills for clearer communications. A quote from Winston Churchill. Take a look at this episode on [link]. The post Four Future Needs Of Customers That Will Drive Your Business Process appeared first on MTD Sales Training.

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The 5 Reasons Why You Must Review Your Quota Setting Process as Part of Your Annual Planning

SBI Growth

It’s that time of year. The annual planning process is gearing up. Executives and Sales leaders are looking at revenue plans, go to market strategies, budgets, and new product offerings. However, why do many fail to review and update their.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Reading Time: 7 minutes Should you be putting more thought into your email subject lines? Hell, yes. Do you have time to read through a million examples of email subject lines to find best? Hell, no. We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to.

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The Art of Cold Calling | How to Make B2B Cold Phone Calls for Sales

Mr. Inside Sales

5 New Cold Calling Openings. By Mike Brooks, [link]. Learn the art of top B2B cold calling opening scripts, tips, techniques and best practices on how to make effective, successful cold phone calls that really work to get appointment for sales. I’m working with an inside sales team who are having success with a cold calling opening that previously I had recommended against using.

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If You Work for a Company that Doesn’t Believe in Marketing, Resign

Pointclear

Economist Milton Friedman said the main purpose of a business is to maximize profits for its owners (for a publicly-traded company, it’s for the stockholders). Jim Cathcart says, the purpose of business is to “make life better for someone.” He means create a product that solves a need, and where profit is the result. Peter Drucker is more widely quoted as saying "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and i

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