3 Lessons that Apply to Every Sales Call No Matter What You Sell
Understanding the Sales Force
DECEMBER 18, 2017
It's a family tradition that each December we attend the Boston Ballet's performance of the Nutcracker. It's truly a magical show and even though the primary dancers change from year to year, the execution of the show's script and musical score is flawless. Several years ago, during one of the performances, it dawned on me that the orchestra's role in the show correlated very nicely to an effective sales presentation.
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