Jill Konrath
DECEMBER 18, 2017
How do you get a targeted account if all your previous attempts have failed? If you want to catch a big fish, perhaps the sports fishermen of New Zealand can give you some ideas. After all, they face a very difficult, if not insurmountable, challenge that would stop most fisherman entirely.
Understanding the Sales Force
DECEMBER 18, 2017
It's a family tradition that each December we attend the Boston Ballet's performance of the Nutcracker. It's truly a magical show and even though the primary dancers change from year to year, the execution of the show's script and musical score is flawless. Several years ago, during one of the performances, it dawned on me that the orchestra's role in the show correlated very nicely to an effective sales presentation.
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The Sales Heretic
DECEMBER 19, 2017
Animal rights group, People for the Ethical Treatment of Animals (PETA), added its voice to the chorus of organizations calling on Santa Claus to end his practice of using reindeer to pull his sleigh. “Reindeer are proud, majestic, noble creatures who deserve to live independent, cruelty-free lives with their families,” reads PETA’s statement. “By keeping [.].
Sales and Marketing Management
DECEMBER 20, 2017
Author: Jim Ninivaggi Time to dust off the crystal ball. As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. Donning the analyst hat I wore in my previous role – and also pulling from experiences I have with our sales team and customers every day – here are my sales enablement and readiness predictions for 2018: 1.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
The Pipeline
DECEMBER 18, 2017
By Tibor Shanto. I always find it amusing listening to sales people or marketing people talk about buyer persona, seems half have no idea what the word means, and if not for fashion could care less. I worked with a company that had very clear and detailed outline of the various personas (or is it personae?), they sold to, each based most on their corporate roles.
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DiscoverOrg Sales
DECEMBER 18, 2017
The road to landing your product or service in customers’ hands is not a direct route. There is much twisting and turning along the way to close-won. At first glance, it might seem random, but every account won has a rhyme and a reason – if you dig into it. Taking control of each step helps to better evaluate and scope your needs. Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct pote
Sales and Marketing Management
DECEMBER 18, 2017
Author: Bob Junke, CEO, Adventace A vice president of sales recently said to me, “Creating a high-performance sales environment is what sales leaders dream about, but most have no idea how to do it.” But the dream is not as elusive as it might seem. A high-performance sales environment is one where the conditions conducive to a successful sales culture have been put in place – resulting in predictable, continuous, metric-based performance improvement.
MTD Sales Training
DECEMBER 18, 2017
It happens to us all. Even though you are doing the same things that you were doing when sales were up, you enter that phase where nothing closes, no-one wants to talk to you and the competition start taking over. It can be enough to drive you to depression. But it needn’t. Here are some tips that will improve your motivation and drive when things aren’t going according to plan. 1) Remember that ‘motivation’ is temporary.
SBI Growth
DECEMBER 19, 2017
Today’s show demonstrates how to improve the productivity rates of the sales team with smart sales systems design. Our guest is Steve Bonvissuto, the Executive Director for Innovation at MarketSource. Steve answers questions out of SBI’s 2018 hbspt.cta.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The Pipeline
DECEMBER 21, 2017
By Tibor Shanto. While sales people would have you believe they are a confident lot, able to get others to see their view and follow them with comfort. But when you watch them in play, on the sales field with the buyer, their behaviour comes across quiet differently. For the most part, they behave with great insecurity and defensiveness often not experiences since grade school.
DiscoverOrg Sales
DECEMBER 20, 2017
When you ask your phone for directions, artificial intelligence (AI) serves up the optimal route. When you browse Netflix or Amazon, AI surfaces movies and products that fit your personal interests. Facebook surfaces ads in your newsfeed based on your mood, and it’s likely you’ve received medical treatment that was either diagnosed or treated with the help of AI.
MTD Sales Training
DECEMBER 20, 2017
2017 has been a great year for MTD having won the CIPD Best HR/L&D Supplier 2017 & the Personnel Today Best HR Supplier Partnership Award Winner 2017, and I hope its been a successful year for you too! We’ve brought you tips and techniques all year long and will continue to do so in 2018! So here we go, the best 10 blog posts of the year as voted for by you: What To Do When Your Experienced Sales People Have Lost Their Edge.
SBI Growth
DECEMBER 21, 2017
Our guest today is Tracy Eiler, the Chief Marketing Officer for InsideView. InsideView is the leading cloud-based market intelligence platform for sales and marketing professionals. Tracy is a revenue-driven SaaS marketing executive and co-author of Aligned to Achieve: How to.
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
The Sales Hunter
DECEMBER 17, 2017
How are you ever going to stand out if you are swimming with all the other fish? I want to challenge you to leave the comfort of the tank you are in and go explore some new possibilities. Key is to choose the right tank to jump into. Check out the video to see what […].
Zoominfo
DECEMBER 17, 2017
It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays — corporate gift giving.
Mr. Inside Sales
DECEMBER 19, 2017
The holidays are upon us and guess what? The teams I’m working with are still getting the stall, “I need to speak with (my partner, my boss, purchasing, etc.).”. Oh by gosh, by golly, you’d think they’d cut you a break at the holidays and just buy all ready. Here’s the good news: Because this is a recurring selling situation, you shouldn’t have any problem dealing with this.
Hubspot Sales
DECEMBER 20, 2017
To know how successful a salesperson is, just look at their numbers. Understanding why they’re succeeding is trickier. In sales, success is a reflection of two things: The strength of their hard skills and the strength of their soft skills. What are soft skills in sales? Unlike hard selling skills, which are relatively easy to teach and measure, soft skills are "fuzzy.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
The Sales Hunter
DECEMBER 22, 2017
Who did you have a significant impact on this year? The past few days I’ve been thinking back on the year by asking myself that same question, and I came up with a long but shallow list. I can list a lot of people I’ve impacted, but at the same time I don’t know if […].
SBI
DECEMBER 20, 2017
What a year it’s been. The Sales Tech space has grown dramatically as evidenced by the publication of our 2017 Sales Tech Landscape with 500 solutions. The buzz words for the year were predictive analytics, AI, ABM, ABS, and Coaching. Here are some of Smart Selling Tools stats for 2017: Published over 100 articles on our blog. Hosted 17 of our own webinars and participated in about a dozen others.
Pointclear
DECEMBER 21, 2017
With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well.
Hubspot Sales
DECEMBER 22, 2017
Today’s salespeople need to know more about their prospects before conducting outreach. And, chances are, they’ll need to know someone other than the decision maker pretty well. In days of old, salespeople could call the C-suite, marketing could email them, and it was much easier to gain access to the decision maker. Now, C-suites can isolate themselves with caller ID, email filters, and assistants.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
The Sales Hunter
DECEMBER 19, 2017
Who’s on your sales team? I’m not talking other salespeople who you work with at your company. I’m talking about your personal sales team. Sales is not a solo sport, although many would argue with me on that point. I believe strongly that sales is a team activity, and to succeed you need to be […].
SBI
DECEMBER 19, 2017
Today’s buyer’s journey is very different. Instead of a serial progression from marketing to sales, buyers interact with both marketing and sales throughout the buyer’s journey. We see this with the advent of of social selling as well as the proliferation of digital content. However, even with the increased touch points, according to a Gallup poll, only 29% of buyers feel fully engaged in the sales process.
Increase Sales
DECEMBER 18, 2017
Many believe to increase sales leadership begins with sales training, learning more stuff to improve existing known weaknesses, but in actuality the foundation for sales success lies within the strengths of each salesperson, not their weaknesses, This leads to question number 7: If people succeed because of their strengths, then do you know with absolute crystal clarity what are your strengths?
Hubspot Sales
DECEMBER 19, 2017
Selling Skills 2018. Video skills. Ability to be honest. Tech savviness. Framing skills. Challenger selling. Knowledge of Data Analysis. EQ. Product expertise. Imagine you wake up in 1958. Your job title hasn’t changed -- you’re still a salesperson, sales manager, sales director, etc. -- but of course, everything else has. Buyers are different; they don’t have the internet to guide their decisions.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Membrain
DECEMBER 17, 2017
Get off Facebook. Get off LinkedIn. Get off Twitter. Get off the 3rd appendage. If aliens descended they'd be confounded with why humans have only one hand. The entire society is glued to a piece of plastic, silicon circuits, and flashing light through gorilla glass. It's unnatural, unhealthy, and sociologically inept.
Sales Hacker
DECEMBER 18, 2017
Selling to c-level executives is a different ball game. You have to be concise, respectful of their time, and really think about how to differentiate yourself in order to break through the clutter and earn the right to ask for something. Here is a message to sellers from a real c-level buyer: Outbound tactics without strategy are sheer lunacy. We must lead with an insight-driven value narrative (‘hypothesis of value’), otherwise hammering away in blended channels is worthless.
Openview
DECEMBER 21, 2017
At the top of the funnel, marketers obsess over attracting, capturing, and handing off qualified leads. At the bottom of the funnel, sellers fixate over deals won and revenue attained. But what about the middle of the funnel? It’s easily the most ignored – but, arguably, the most important – stage in any sales pipeline. The middle of the funnel is where relationships with prospects are built, and where reps learn what obstacles need to be overcome.
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