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I am enjoying reading the book Selling to the C-Suite by Nicholas A.C. Read and Stephen J. Bistritz. The book is an excellent summary of how selling to C-Suite executives is so dramatically different from selling in the lower levels of a company. As always, I hope you have developed the habit of reading as it allows you to share fellowship with great minds.
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Momentary panic can spell the end of a call, meeting or opportunity. I’ll explain how to always respond appropriately to Your Prospect. I pulled up to pump number five at my usual Cumberland Farms convenience store/gas station. I use their smart phone app to select the pump and authorize the dispensing but after the third failed attempt to authorize payment, I realized the app wasn’t working.
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We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn: What’s working and learnings for these go-to-market leaders.
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When marketing their films, Hollywood movie studios have a set formula for success, depending on what genre they’re promoting. These film trailers are designed to entice new audiences to watch movies they otherwise might not watch… But recently these studios have decided to trick audiences into watching movies that they would never buy tickets for… […] The post Why Are Hollywood Movie Studios Decieving Audiences?
All content here dynamically imported from post content. Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive.
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