Sales and Marketing Management
JUNE 7, 2022
Cleansing and deduplicating prospect and customer data should be your first step toward improving sales team performance. The post 5 Reasons to Deduplicate Your Sales Leads Now appeared first on Sales & Marketing Management.
The Center for Sales Strategy
JUNE 7, 2022
Work and career are areas that are ever-evolving. New ways of working emerge, skill sets and experiences change, and employee expectations shift. As a leader, it's important to understand where your priorities need to be and how you can position yourself to help your employees grow.
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Understanding the Sales Force
JUNE 8, 2022
We had Chinese for dinner and my fortune said, "Speed is not as important as accuracy.". When you think of speed what are the first things that come to mind? Fighter Jets? The 10 fastest in the world reach speeds of up to Mach 6.70 (5,140 MPH). Racing Cars? The 6 fastest in the world reach speeds of up to 304 MPH. Motorcycles? The 10 fastest in the world reach speeds of up to 273 MPH.
Anthony Cole Training
JUNE 9, 2022
In the profession of selling there is a response or an answer we are often confronted with that causes great distress, delays in decision-making, or loss of opportunities. That response is: “I need to think it over”. There are three major areas that "think it over" typically appear- the initial phone call, the first appointment, and the presentation.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sales and Marketing Management
JUNE 8, 2022
Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators? The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
JUNE 6, 2022
I recently read an article about the coming Great Customer Resignation. The title was actually more interesting than the content of the article, but if you want to read it, there’s a link at the end of this post. Over the past year or so, we are constantly reminded about the Great Resignation. Many attribute this to experiences through the pandemic, whether it’s WFH or WFA, or rethinking of individual priorities about work and life.
SalesProInsider
JUNE 9, 2022
Meet the Achiever Buying Tribe: How soon? What’s the net or result of this? Those are two questions you might hear from the Achiever Tribal Type during your sales conversations. And an introduction to this Achiever Tribe is the focus for this installment of the series: Convert Consistently with Customs and Connections. Introducing the Achiever Buying Tribal Type.
Sales and Marketing Management
JUNE 6, 2022
Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.
Zoominfo
JUNE 10, 2022
Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Partners in Excellence
JUNE 6, 2022
Too often, we think we are innovating, when all we are doing is copying. We look at our competitors, seeing what drives their success and we copy them. We try to do the very same things that makes them successful. Whether it’s the same tools, programs, methods, content, we think we innovate by copying. Or we may look at other successful organizations, assessing what they do, copying it with the hope of being as successful or better than they are.
Hubspot Sales
JUNE 6, 2022
Sales reps run into trouble when they try to go into a call totally cold. The modern buyer doesn't have the patience to address basic questions with answers that anyone can find through a cursory search — nor do they have the time to fill you in on their challenges. If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence.
Sales and Marketing Management
JUNE 9, 2022
Recognizing the pitfalls that can derail the strategic planning process can help you avoid them. The post 4 Strategic Plan Pitfalls and How to Avoid Them appeared first on Sales & Marketing Management.
Zoominfo
JUNE 9, 2022
Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal. In this week’s episode, hear how Henry navigated the biggest deal — despite not being himself.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Partners in Excellence
JUNE 8, 2022
The other day, I read a great post from David Masover , comparing sales with great cooking. It’s really an outstanding analogy and way to think about selling. I’ve been fortunate to hang around some of the best professional chefs. My wife, after a career in technology sales, decided to pursue her dream. She attended the Culinary Institute of America (CIA) to learn–even though she was already an outstanding cook.
Hubspot Sales
JUNE 6, 2022
As an employee, you’re likely used to receiving feedback from your peers and manager. Feedback, when given appropriately, can be a tremendous stimulus for improving employee engagement and productivity, according to 71% of respondents in a survey done by ResumeLab. While employee feedback is highly encouraged in management circles, upward feedback, on the other hand, is looked upon with trepidation by employees around the world.
Engage Selling
JUNE 10, 2022
??????? Is there such thing as an ideal buyer? I recently have been interviewed on a number of podcasts because there’s great interest in my new book, Right on the … Read More. The post The Ideal Buyer in Today’s Marketplace | Sales Strategies first appeared on Colleen Francis - The Sales Leader.
Zoominfo
JUNE 7, 2022
Recently, I was in a meeting with some of our sales development reps and one of them asked me: “What is your definition of leadership?” I paused, not being immediately ready with an answer, which is a little out of character for me. I realized that I hadn’t taken time to fully articulate how I feel about leadership, running a company, or what has made ZoomInfo successful.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Alice Heiman
JUNE 9, 2022
Here’s the reality: you’ll make mistakes at every stage of building a company, especially when building a sales organization. But it’s what you do with your mistakes that will determine your success. Entrepreneurs who catch the error, identify the problem, and correct it quickly are those who go on to build profitable, long-lasting businesses.
Hubspot Sales
JUNE 8, 2022
It's summertime, and the living is easy — but the selling is hard. Even the most prolific salespeople aren't immune to the summer slump. Prospects are on vacation. Calls go unanswered. LinkedIn connection requests remain pending for days. It's a rough time for people whose job revolves around connecting. But if you're in the midst of a summer slump, the worst thing you can do is panic.
Julie Hanson
JUNE 7, 2022
How to watch yourself on video like a director. Even as an actor I hated watching myself on video. All I could see were the flaws: I didn’t smile enough. My voice was flat. I blinked too much. The list went on and on. None of this self-bashing made me any better. In fact, it simply increased my anxiety and self-consciousness every time I got in front of a camera.
Zoominfo
JUNE 6, 2022
Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Force Management
JUNE 8, 2022
Your most important asset is your people. How can you own the talent management process to make your people your sales organization's biggest competitive advantage? In this era of mass resignations and global hiring, it's critical for sales leaders to take ownership of their talent management process. Recently, a Microsoft survey stated that 52% of young people polled say they are likely to consider changing employers this year.
Sell Courses Online
JUNE 6, 2022
… 30+ Top Substack Statistics 2022: Newsletters, Earnings & More Read the Post.
The Center for Sales Strategy
JUNE 6, 2022
During the first 90 days at a new job, the relationship between a new hire and their employer is as vulnerable as it gets: 20% of all employee turnover happens during those crucial three months. Leaving a job before things really get going is becoming increasingly normal, especially for younger workers: Jobvite’s oft-cited annual “ Job Seeker Nation ” survey reports that 34% of them have, at some point in their young careers, left a job in the first 90 days.
Zoominfo
JUNE 6, 2022
Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Hubspot Sales
JUNE 8, 2022
Planning for your company's future is significantly easier and more effective when you have a picture of what that future might look like. That's why any business interested in sound financial planning needs to have a grip on financial forecasting — the process of making accurate projections that can frame thoughtful, productive financial decisions in real time.
Partners in Excellence
JUNE 9, 2022
Sellers tend to be selfish and greedy. They keep asking for “More!” The need for more pretty much permeates everything sellers and managers do. More pretty much runs the gamut of topics—more leads, more opportunities, more scripts, more content, more support, more tools, more deals, more pipeline, more calls, more meetings, more proposals, more discounts. more product to sell, more territory, more pipeline, more commission, more people, more funding, more, more, more… And
The Center for Sales Strategy
JUNE 8, 2022
There are two underrated ways to quickly improve sales skills, grow networks, and grow both personally and professionally. The first way is to read more quality books – and you can find several on this list. The second way is to invest in yourself and attend conferences and events. Events designed specifically for sales professionals will not only help you grow and develop, but you’ll gain insight into the future of the industry.
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