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As we do each season, my family attended the Boston Pops Holiday Concert at Symphony Hall in Boston. Although we’ve attended for close to 23 years, this year I noticed something different and that experience will help you better understand the important role that sales process plays in the context of a modern sales methodology. As I wrote in this article , Sales Process is a framework for consistent, predictable, repeatable results and the framework is best deployed as a staged, milestone-
Do you enjoy meeting celebrities? I’ve had the opportunity to meet some through chance encounters and when I was in the music industry in the late 70’s and early 80’s, it was arranged for me to meet many star musicians. One chance encounter I had was on an airline flight from Dallas to Boston when a country star, in the seat next to me, woke me for no apparent reason.
Closing deals in todays competitive market isnt about luckits about strategy. The difference between hitting your sales goals and falling short often comes down to one crucial factor: having the right sales methodology. A sales methodology isn’t just a set of steps or a simple sales process. Its a proven framework that empowers salespeople to navigate complex buyer journeys, build stronger relationships, and consistently close more deals.
As I continue my journey through the Bible, I’m still reading Numbers and in chapter 12, verse 26, God tells Moses that there will be dead bodies among those who turn away from God. At this point in the Bible, God is telling Moses about the land where the Israelites should move and continue their lives. Moses explained that most of his people don’t want to move and are fearful of being slaughtered by the current occupants of the land.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Improving B2B sales performance doesnt mean overhauling all your processes and systems. Small improvements in the right places can contribute to significant results. Start optimizing these key areas and watch your sales performance soar. The post Transform B2B Sales Performance by Optimizing These 8 Specific Areas appeared first on Sales & Marketing Management.
I do a good number of Sales Kickoff speeches I don’t give many speeches to general audiences or at conferences. Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. The speech is very focused and directed to each person’s role in executing these initiatives and achieving the goals.
I do a good number of Sales Kickoff speeches I don’t give many speeches to general audiences or at conferences. Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. The speech is very focused and directed to each person’s role in executing these initiatives and achieving the goals.
As you move into the new year and begin taking stock of your business and planning out for the rest of the year, its important to make sure youre considering all areas where you might improve. An important part of this reflection process is looking for opportunities for improvement. Ask yourself one question: how often did you think about your pricing in 2018?
There are many kinds of capital in a business: Human capital, financial capital, and intellectual capital are well-known types. In the context of the sales team , human capital is the people who do the sales work, and financial capital is the budget available to pay them and help them do their jobs. Intellectual capital is the stored knowledge, experience, and information your sales department owns.
This year our selling tools and data are more advanced than ever before. Our buyers are growing savvier and more value-hungry, expecting sophisticated customization and personalization in seller interactions. And, after a couple of years of stagnant macro economics, market indicators are for a more promising commerce flow emerging. Every business leader wants their selling team to achieve sales excellence.
Medical device sales reps face greater challenges than ever, making sales certifications an essential tool for success. While healthcare spending is projected to reach $6 trillion by 2027, competition is fiercer than ever. Further, regulatory pressures, complex buying cycles, and the rise of digital technology have transformed the way sales teams must operate.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
As Sales Leader, it is your role to bring resources to your team to help them become even better. Our team of sales experts at Anthony Cole Training Group have compiled 25 sales tips to help your salespeople prospect smarter, plan effectively, and sell with confidence. These tips will help them build stronger client relationships, work on their time management, and improve their selling strategies.
Your pricing page is the most important page on your site. Period. Every other page works to guide your user slowly through the sales and marketing funnels until reaching the final gate between you gaining some life saving revenue and another sale lost. Even though the importance of this revenue driving page stares every marketer, product manager, and designer in the face, were continually surprised at how some of the pages we come across are so downright awful.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. With a background that includes leadership roles at AWS, Microsoft, and Lenovo, Fred brings a wealth of experience in building high-performing teams and driving revenue growth.
Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Outdoor events may bring surprises, but with a smart event weather plan, you can keep things running smoothly and safely to create an experience attendees will remember for all the right reasons. The post Is Your Marketing Event Weather-Ready? appeared first on Sales & Marketing Management.
Pricing is the center of your business. Everything you do, from copywriting to creating a local SEO strategy to providing customer support works to drive people to your pricing page and justify the number youre charging. Unfortunately though, were really bad at pricing. Most of us end up arguing in a boardroom before succumbing to our gut feelings and just shipping a pricing page to see how it does.
Whether we like it or not, the first step to improving in the New Year is admitting that resolving issues lies within each of us. Next, we must consider how our mindset may hold us back. Blaming others only worsens the setback. We control our future; no one else does. What steps do I need to take to overcome my current predicament? Today Is the Start of Tomorrow Begin planning today for tomorrow with specific goals and timelines is the start of a rigorous practice.
Happy New Sales Year! This is the first Monday of the year. The slate is clean. The opportunity to excel, to level up, to make this your best year ever is yours for the taking. The world is your oyster. Its time to shake off distractions, get focused, and execute. As we look forward to the next twelve months, there are only three things you control.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
A long time friend and colleague asked me to sit in a vendor meeting. He is the CRO of a midsized company (About $1B). We’ve been working on developing new strategies to drive growth. The organization had been very successful, but he was looking to transform much of what they did to achieve higher levels of performance. One of the teams had been looking at leveraging some technology solutions to support the transformation.
There are many factors that go into a successful pricing strategy. For SaaS businesses, pricing based on the target audience's perceived value of the product is the most common pricing strategy. To maximize the effectiveness of this strategy, you must accurately estimate the value your customers will place on your product. SaaS companies will often set up different pricing tiers targeted at different buyer personas, with features matching the needs of that group.
In a recent episode of the podcast hosted by John Golden, listeners were treated to an enlightening conversation with Luke Lunkenheimer , a successful entrepreneur and sales expert. Luke, based in Fort Lauderdale, Florida, is renowned for his “Paid to Persuade” method, which emphasizes the critical role of understanding customer needs in driving sales success.
You’re certainly not alone if you wish for more hours in the day. Modern sales reps are bogged down with many tasks, leaving them far too little time to do what they do best: sell. Sellers need to spend the time they do have with qualified prospects. But first, these sellers must be able to determine whether or not a prospect is the right fit and fast.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Welcome to a new segment of the Sales Gravy Podcast called Ask Jeb! I believe sales professionals are the heartbeat of the economy. Youre the ones generating revenue for your organization and fueling innovations that keep businesses thriving. Without your hustle, your company doesnt move forwardand, frankly, neither does the global economy. Youre the elite athletes of the business world.
Building a highly-talented sales team is one thing, but keeping them motivated and performing at their best is another. The most effective leaders understand that each individual they manage is unique. What motivates one team member may not always motivate another. With that in mind, here are five ways you can motivate the individuals on your team and boost performance.
In preparation for a new year, most companies hope to get a Fast Start and generate momentum by capitalizing on growth opportunities presented by the existing customer base. To kick off strong, the first two quarters worth of renewal and expansion opportunities are pulled forward. The commercial team engages in these conversations in hopes of driving growth.
As the digital landscape evolves, video sales mastery has emerged as a pivotal element in modern sales strategies. By 2025, mastering video selling techniques will be imperative for professionals aiming to enhance their digital communication skills and drive conversions, ensuring a consistent source of income. Video sales are not just about creating content; they are about crafting experiences that resonate with the audience on a personal level.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Creating a sales planand if you have adopted the MEDDIC framework , the MEDDIC sales plan is the foundation for making 2025 a successful year. As you step into the new year, following a structured, organized, and driven approach will ensure you not only meet your goals but exceed them. A successful plan isnt just a checklist of tasks; its a dynamic strategy that aligns your efforts with measurable outcomes, supported by ongoing education and adaptability.
The common sales advice is that one of the best ways to increase revenue is to utilize cross-selling and upselling. Indeed, as Marketing Metrics notes, existing customers are 60-70% likely to purchase, compared to just 5-20% for new prospects. But some sales professionals conflate the two, when theyre two distinct things. More importantly, understanding the difference can help sales reps become more aware of when to cross-sell and when to upsell (Spoiler Alert: Each one has different ideal selli
The rise of AI technology and AI avatars has sparked both excitement and concern in the sales community. After a year of experimenting with digital doubles, I've discovered something crucial: the gap between AI avatars and genuine human communication isn't just about technologyit's about the quality of our input. The Critical Insight: Garbage In, Garbage Out Consider this: When using AI technology like ChatGPT or Claude, the quality of your prompt determines the quality of your output.
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