Sales and Marketing Management
SEPTEMBER 11, 2023
Email doesn’t seem to get any respect these days. The post 5 Ways to Build (and Lose) Credibility in Your Sales Emails appeared first on Sales & Marketing Management.
Tenbound
SEPTEMBER 13, 2023
Aligning your Go-to-Market (GTM) team so that everyone is rowing in the same direction is crucial for the success of your business for several reasons: Consistency: When all team members are aligned, you can ensure a consistent message, brand image, and customer experience. Inconsistent messaging or conflicting strategies can confuse customers and erode trust in your brand.
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Understanding the Sales Force
SEPTEMBER 11, 2023
If you’re a gardener, and you’ve had as much rain as we have received in Central Massachusetts in the summer of 2023, then your plants that prefer dry soil are rotting – just like some of ours. Farmers have it worse as rain can lead to disease and lower yields. Rotting and lower yields can be used to describe the strange pool of sales candidates from which you are trying to recruit as well.
The Center for Sales Strategy
SEPTEMBER 12, 2023
Four months are remaining in 2023. Yes, you read that correctly. And with only a few months left in the year, boosting sales motivation is crucial for achieving your annual targets and ending the year on a high note.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Sales and Marketing Management
SEPTEMBER 13, 2023
If B2B companies can embrace the same efficiency and convenience that B2C companies do, they can remove common pain points for a better customer experience. That optimized CX will foster sales growth in the future. The post The Role of Customer Experience in Driving B2B Sales Growth in Manufacturing appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Hubspot Sales
SEPTEMBER 11, 2023
When you’re working deals, mastering the art of closing is essential. However, the pressure associated with a traditional closing approach can be daunting, especially for new sales representatives. Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. You want to get to a yes or no quickly and not have deals stall, drag on, lose excitement, or change scope.
SBI Growth
SEPTEMBER 13, 2023
If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth. Market trends are showing signs of accelerating demand, and for companies to take advantage of this, there needs to be robust account segmentation in place.
Allego
SEPTEMBER 12, 2023
Self reflection is the gateway to learning from sales experience, for both sales professionals and the people responsible for coaching them. The tricky part is finding the time to invest in self reflection, but also—and this could be the real reason it happens less in sales—having a reliable way to do it. Sales self reflection takes learning from experience to a whole new level, extracting the real gems from a sales interaction and developing valuable skills that can be refined and applied in ot
One of a Kind Sales
SEPTEMBER 11, 2023
Businesses that consider using call calling often ask questions about its effectiveness. At One of a Kind Sales, having made thousands of cold calls, we can attest to its effectiveness in generating leads.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales and Marketing Management
SEPTEMBER 11, 2023
Are your prospects ignoring your calls and email messages? That’s not unusual. To attract their attention, consider the situation from their perspective. In a buying situation, most prospects want the answer to a key question: What’s in it for them? It’s up to you to show how your solution will solve their current problem. And […] The post What Buyers Want From Sellers appeared first on Sales & Marketing Management.
Anthony Cole Training
SEPTEMBER 14, 2023
The buyer’s journey has been a critical topic of discussion for salespeople and marketers for a decade now. We have come to recognize how essential it is to understand how a prospect recognizes that they have a problem, how they go about searching for a solution and how they evaluate those solutions to make a resource choice and a decision.
No More Cold Calling
SEPTEMBER 14, 2023
What do buyers really want? Business book testimonials are all the same. They tell you how a book is a must-read, packed with powerful strategies. They use the same keywords: reliable, an essential resource, practical, revolutionary, actionable, blah, blah, blah, etc. etc. I often wonder if the testimonial writer actually read the book. I’m not going to tell you any of that about Buyer First: Grow Your Business with Collaborative Selling , a new book by Carole Mahoney.
Force Management
SEPTEMBER 14, 2023
It’s no secret selling in the B2B SaaS market got a little harder over the past several quarters. Now more than ever, organizations are looking for ways to gain an edge, keep pipelines healthy, and identify which prospects are most likely to land.
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Sales and Marketing Management
SEPTEMBER 12, 2023
Doug Bushée, a VP analyst in the Gartner Sales Practice, clarifies what we’re talking about when we talk about digital sales transformation and explores three pitfalls to avoid. The post Understanding Digital Sales Transformation – and Common Pitfalls to Avoid appeared first on Sales & Marketing Management.
Partners in Excellence
SEPTEMBER 14, 2023
Time Available For Selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on Zoom, telephone, or other meetings. Constantly doing email and social outreach, is unrealistic and unreasonable. But before I go into a further discussion about time available for selling, let me first define how I look at time available for selling.
Zoominfo
SEPTEMBER 12, 2023
Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.
Membrain
SEPTEMBER 13, 2023
Ticket management isn’t a standard feature in sales software. After all, your sales team doesn’t handle tickets. That’s a customer service function.
Speaker: Brendan Sweeney, VP of Sales at Allego
Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.
Sales and Marketing Management
SEPTEMBER 11, 2023
A report from CSO states that 77% of buyers don’t see salespeople as a helpful resource to solve their business problems. Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers. Harvard Business Review reports that a survey of nearly 1,000 B2B […] The post The New ABC: Always Be Credible appeared first on Sales & Marketing Management.
Partners in Excellence
SEPTEMBER 13, 2023
We are trained on what our products do. We know their capabilities, features and functions. We may know the “problem” they solve. They might improve productivity or efficiency. They might help our customers reduce costs. They might give them capabilities they currently don’t have. But does this mean we really understand our customers’ problems?
SocialSellinator
SEPTEMBER 15, 2023
Boost your sales with effective sales channel marketing strategies. Learn how to choose the right channels and leverage SEO, social media, and content marketing for success. Case studies and expert digital marketing solutions provided.
Membrain
SEPTEMBER 10, 2023
Join us as we speak with Founder & CEO of MotionFirst, Meridith Elliott Powell. Meridith shares her unique perspective, viewing sales as a process of using information to help customers realize their dreams. It's not about aggressive pitches and closing deals; it's about curiosity, active listening, and understanding. A transformative approach that puts the customer's dreams and goals at the forefront.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Sales and Marketing Management
SEPTEMBER 11, 2023
Everyone in management will tell every salesperson to “ask for referrals” or “don’t forget to ask for referrals” or worse,“as soon as you make the sale, ask for a referral.” These strategies are not only wrong, they also jeopardize the future of the relationship. First of all, why are you “asking” (begging) for a referral? […] The post The Secret to Getting All the Referrals You Could Ever Hope For appeared first on Sales & Marketing Management.
Partners in Excellence
SEPTEMBER 12, 2023
Sometimes success, too much success over a period of time is dangerous. We see so much of this now, with the former “darlings” of the VC/PE world. We see similar things with many of the largest, “most successful” organizations, the high performers of Wall Street, NASDAQ, and other global markets Suddenly, these “successful” organizations start to falter.
Hubspot Sales
SEPTEMBER 15, 2023
As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again.
SocialSellinator
SEPTEMBER 15, 2023
Discover the importance of digital marketing for business success. Learn how digital strategies boost visibility, increase ROI, and enhance customer relationships. Master the art of effective marketing today.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sales and Marketing Management
SEPTEMBER 11, 2023
It’s 3:30 a.m. and my public relations client, an aerobatic air show pilot, is heading out in the black of night onto the air show tarmac to get his plane out for a morning show live shot, the first of 10 media interviews I’ve booked for him today in Portland, Oregon. My phone rings. “Hi […] The post Delight Your Customer with Exceptional Service Levels appeared first on Sales & Marketing Management.
Grant Cardone
SEPTEMBER 12, 2023
On Aug. 24, 2023, an agreement was reached for the sale of the Subway sandwich chain. After a fierce bidding war, the sub-shop owners stand to earn billions of dollars. But, just like there’s no such thing as a free lunch, there are some caveats to the deal… Subway Company Auctions Itself For Sale Despite […] The post UPDATE: Subway Auction For Sale is Over appeared first on GCTV.
Hubspot Sales
SEPTEMBER 14, 2023
In the past, sales managers often saw sales coaching as a means of correcting negative behaviors by providing real-time performance feedback. This approach was characterized by comments like, “I think you're doing a great job, but.” Unfortunately, this feedback often doesn't result in significant behavior change from the sales representative. Instead, it left them with the lingering thought that their manager perceived them as a poor performer.
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