Sat.Jul 22, 2023 - Fri.Jul 28, 2023

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Unleash the Power of Your Sales Leadership Team

Steven Rosen

How do you unleash the power of your sales leadership team? In the fast-paced and ever-evolving world of sales, success is dependent on the capabilities of the sales leadership team. I believe that investing in the development of this critical team is the best use of resources for any VP of Sales. While sales training, sales enablement technology, customer experience enhancement, and marketing are essential components of a successful sales strategy, focusing on developing the sales leadership te

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. AI is no longer a construct of the future. It’s here, and it’s already changing sales as we know it. Today, 68% of business leaders we surveyed believe it will help them scale in a way that would otherwise be impossible.

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What's in the Mind of Your Prospect?

Selling Energy

If you’re meeting resistance while pitching an energy solution , try stepping into your prospect’s shoes for a moment. Remember, you’re not just selling to a company; you’re selling to one or more individuals within that company, each of which has a specific role and specific interests that you need to understand. What’s important to a company’s maintenance manager may be very different from what’s important to that company’s CFO.

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Stop Counting Dials, Start Counting Connections

No More Cold Calling

Technology doesn’t close deals. Relationships do. Rachel, a sales VP at a large technology company, was frustrated with her sales team. They weren’t even close to making quota. In fact, they were lagging by 27 percent. She knew they relied almost exclusively on technology for generating sales leads. Their outreach took too long. They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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GTM Automation: Unlocking the Power of Data for Sales and Marketing Teams

Zoominfo

For years, go-to-market leaders lived by the laws of growth through sales capacity. The mentality was simple: if you want to increase revenue, hire more salespeople. Today, rapidly changing technology is altering that equation. Experts say that standout growth will come from teams that double down on productivity. “What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Mill

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Sales Manager’s Responsibilities in Small Business

Sales Manager Now

Sales managers are not always present in small businesses, so we are often asked what the Sales Manager’s Responsibilities are. Suppose you’re conducting performance reviews, updating job descriptions, or beginning a search. In that case, we’ve comprised a list of a Sales Manager’s Responsibilities we work by at Sales Manager Now when working with small… The post Sales Manager’s Responsibilities in Small Business appeared first on Sales Manager Now.

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Salespeople Beware: Why Reading From a Script on Camera is a Disaster!

Julie Hanson

Salespeople Beware: Why Reading From a Script on Camera is a Disaster! As virtual meetings, presentations and video outreach become the norm in sales, it’s tempting for salespeople to rely on scripts or notes to guide them through their presentations or pitches (aka: reading from a script). After all, with teleprompter apps and transparent notes, it reading from a script on camera appear easier than ever.

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It’s No Secret: The Best Sales Managers Know How to Maximize Their Own Talents

The Center for Sales Strategy

If you’ve ever been in sales, you know first-hand that one of the most powerful ways to go from good to great is having a strong sales manager. The best sales managers are active listeners and innovative thinkers. They know how to inspire and motivate their teams. So, is there a secret that only these superstar managers know? Of course not. But what we know for certain is that they are the ones who give just as much attention to managing their own talents as they do to managing their teams.

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AI for AEs: 5 ChatGPT Prompts to Supercharge Your Sales

Sales Hacker

Love it or hate it, artificial intelligence is massively changing the game in sales — and has huge potential for account executives. Trust me: I’m an AE who’s embraced the change. And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. Intimidated by AI? Don’t worry. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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4 Secrets for Developing and Deploying Outstanding Nontraditional Displays

Sales and Marketing Management

Attempting to create a nontraditional display with off-the-shelf content rarely works – neither does applying the same creative deployment road map used for traditional display types. The post 4 Secrets for Developing and Deploying Outstanding Nontraditional Displays appeared first on Sales & Marketing Management.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

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Which Manager Qualities Matter Most for Building Elite Sales Teams

Anthony Cole Training

Excerpt from Objective Management Group’s recent webinar on The Data Behind Sales Managers of Elite Teams. The third chapter of this guide addresses a fundamental question: What qualities matter most for building an elite team. Through a deep analysis of sales evaluations and coaching frequencies, we uncover the impact of consistent coaching on various aspects of sales performance.

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Unlocking Commercial Productivity during Annual Planning: A Proven Process

SBI Growth

It’s annual planning season, and once again, our latest CEO survey findings were a great entry point into SBI’s latest webinar discussion I co-hosted with Tony Erickson, Senior Partner SBI about how to plan for successful commercial productivity in 2024.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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3 Proven Tactics for a Winning B2B PR Strategy

Sales and Marketing Management

Some aspects of B2C public relations can be applied to B2B, but copying the B2C PR template entirely is more likely to fail than succeed. The post 3 Proven Tactics for a Winning B2B PR Strategy appeared first on Sales & Marketing Management.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Our Most-Asked Questions from the Industry Leadership Panel

Force Management

We recently hosted an Industry Leadership Panel where we talked to three growth-oriented business leaders about what top organizations are doing to drive success in the current market. There were a few questions we saw over and over again from the audience, so we wanted to take the time to provide some relevant resources around those topics. Keep reading for podcasts, blogs and videos from our library that address the four most commonly asked questions from our webinar about economic change.

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Is Underperformance a Reflection of Leadership?

The Center for Sales Strategy

I have some news for you, both good and bad. The good news is that your team's success depends entirely on your salespeople. Now, for the bad news. your success also hinges on the salespeople on your team. In other words, your sales team's ability to close deals and meet targets determines whether you win or lose. It may sound daunting, but it doesn't have to be.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Listen In: Brand Monitoring Done Right

Sales and Marketing Management

Brand monitoring isn't just for consumer goods companies. Here are some tips and tools for listening to what others are saying online about your company. The post Listen In: Brand Monitoring Done Right appeared first on Sales & Marketing Management.

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Sales Process, It’s Not What We Do To Our Customers….

Partners in Excellence

When I sit down with sales organizations, we inevitably spend a lot of time talking about the Sales Process. There are always so many issues that come up in these discussions, I’ll cover these in this series. But one of the most fundamental problems I see is these sales processes are internally focused, always looking at the things we Do To Our Customers.

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Fueling Business Growth: Branding and Digital Marketing Agency

SocialSellinator

Still, is there a digital marketing agency that can fuel your business growth? Well, here is what you should expect and more ways to increase your business growth.

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Focused on Talent: Selection with Emily Estey and Tirzah Thornburg

The Center for Sales Strategy

In this episode, we’re continuing our season-long deep dive into the latest Talent Magazine from The Center for Sales Strategy. And today, Emily Estey and Tirzah Thornburg are here to help break down the latest facts and trends when it comes to selection. Together, Emily and Tirzah bring so many great points to the table, such as: Why it pays to do the stressing BEFORE the hire, not after How talent banks are a great tool for hiring both internally AND externally And, finally, why holding out fo

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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10 Tips and Strategies for Successful B2B Appointment Setting

Sales and Marketing Management

Appointment setting is a crucial aspect of the B2B sales process that requires a strategic and collaborative approach. Implementing these strategies can enhance the ability to secure meaningful appointments with potential clients. The post 10 Tips and Strategies for Successful B2B Appointment Setting appeared first on Sales & Marketing Management.

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8 Common Types of LinkedIn Request Lines That Flat-Out Don't Work (& What to Say Instead)

Hubspot Sales

Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to — which means that when they finally get to yours, it’s only getting mere seconds of attention. And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile. If you want your invites to make it all the way to your prospects’ inboxes, never use these eight clunkers again. 1.

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Shaping the Future: Digital Marketing Agency Trends in 2023

SocialSellinator

Table of Content Here are the Emerging technologies to shape current marketing trends and the digital marketing industry in 2023 Voice Search Opens New Opportunities AI Assistants Deliver Personalized Service Choosing the Right Social Platforms How SocialSellinator can help you with this ever-changing digital marketing landscape to benefit your business!

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5 Top B2B Sales Books for 2023

Lead411

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. Finding the best strategies, tip, tricks and formulas for more successful sales conversations can be challenging but these top 5 B2B sales books for 2023 are perfect examples of what works and are worth a read or listen. 1.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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Sales Process Improvement to Grow Revenue Performance

The Center for Sales Strategy

As a business owner or sales leader, you understand how important your sales process is to the success of your company. But are you certain that your sales process is as effective as it can be? If so, a consulting organization such as The Center for Sales Strategy (CSS) may be able to help. CSS focuses on assisting businesses in improving their sales performance.

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The Complete Guide to Real Estate Cold Calling (+11 Scripts)

Hubspot Sales

Cold calling is the bread and butter of sales reps in real estate. It’s one of the most effective ways to find customers, but only if you’re ready for various conversation scenarios. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Whether your prospect is a potential buyer, seller, or tenant, use these scripts to grab their attention.

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The Power of Digital Marketing Agencies: Unlocking Business Success

SocialSellinator

Table of Content Is It Worth it to Hire a Digital Marketing Agency? How Digital Marketing Drives Growth? How Do You Create a Digital Marketing Strategy? Tips for Crafting an Effective Digital Marketing Strategy What is a search engine in digital marketing? What are the Best Digital Marketing Services for a Small Business to Grow? Measuring Success: The Power of Data-Driven Marketing How SocialSellinator Help You Grow your Business as a Digital Marketing Agency?