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Imagine for a moment that you are the sales leader for a national media company. Picture your sales team and imagine the following scenario…. Your team is made up of 100 percent sales superstars who knock it out of the park and raise the bar day after day, week after week, month after month. Their potential for success is unlimited. If that scenario sounds like a dream to you instead of a reality, you are in the majority.
Over the past few years, I’ve noticed a trend among sellers. There seems to be no passion for what sellers do. To many, it’s a job, a way to make a living. Many, after reading posts from “experts” are solely focused on the “big bucks,” and the majority of them fail. Selling is one of the toughest things to do well.
Modern sales coaching has evolved beyond traditional methods, integrating technology and data analytics to provide personalized guidance and feedback to sales teams. While the fundamentals and purpose of coaching remain the same, the practices have evolved to meet the individual needs of sellers and to ensure the team as a whole succeeds. In today’s competitive landscape, there’s no room for error.
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader 25 award. Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) or inbound via the efforts of their marketing department. This uptick in the need for AEs to self-source deals has likely been driven by economics, the need to “do more with less”, but is I trend that may continue as AI tools free up AEs from admin tasks.
Once dominated by a homogeneous group, the selling profession is recognizing the value of diversity and inclusion (D&I). These concepts foster environments where individuals from all backgrounds can thrive. Further, these not only help shape the culture of sales teams but also the outcomes they achieve. In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success.
Once dominated by a homogeneous group, the selling profession is recognizing the value of diversity and inclusion (D&I). These concepts foster environments where individuals from all backgrounds can thrive. Further, these not only help shape the culture of sales teams but also the outcomes they achieve. In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success.
7 Sales Quotes to Help Motivate your Day In the thrilling universe of B2B sales, where charm battles objections and wit engages prospects, a touch of motivation and humor can turn a cold call into a warm lead. Here are some of the best motivational B2B sales quotes, where each quip comes with a source – a legendary figure in the world of sales who knew how to turn a phrase and close a deal with a smile. “They say the early bird catches the worm, but in B2B sales, the second mouse gets the
Just as selling has evolved, buying has evolved–but differently. Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers.
Offsite events are not a "build and they will come" endeavor. Here are five ways to make your in-person event more enticing and successful. The post Driving Leads and Sales Through Private Engagements appeared first on Sales & Marketing Management.
Navigating the path to professional growth requires a mix of thoughtfulness, strategy, and accountability. Your growth is dependent on many things in life – your natural talents, the right career choice, the right leadership to support you, and your ability to create a growth plan for yourself. With today’s vibrant and competitive landscape, the role of a manager grows more challenging every day.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
If you have been following our podcast and latest blogs, you would have heard many of our experts talk about how talent initiatives are the quickest way to drive growth. This is a particularly good strategy to turn to in situations where a company needs fast returns and cannot afford to wait for longer-term strategies to take effect—for example, with companies that need to manage EBITDA or in companies that are struggling to meet the growth objectives set by their private equity owners.
Most sales managers spend less than 10% of their time on coaching, and only one third of managers actually coach their people on a weekly basis. Yet, the Coaching Competency is the most critical part of a sales manager's responsibilities; it is also the most difficult skill set to learn and master. There are many reasons for this, but among them are: the managers themselves were not coached or they had a bad experience with coaching; they were elevated to a team lead or manager position based on
In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.
Have you ever interviewed for a job you really want, thought your interview went well, and then didn’t get called back for it? I’ve helped sales managers and business owners interview hundreds of potential sales reps over the years, and I’ve identified 3 top mistakes that virtually eliminate sales candidates on the spot! Study these 3 interviewing mistakes and make sure YOU don’t make them the next time you’re trying to land your next sales position.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Preface : Surprise!! Marketers sell! At least Carlos Hidalgo sells. Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. But selling goes far beyond the titles. And some of the very best have never had a selling title. Carlos is one of those. Carlos nets it out, “Selling is helping.” But he also goes further, talking about selling forces us to be students–constantly learning about our customers a
In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?” Joining Matt to answer that question and more is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture, a division of CSS focusing on company culture and employee engagement.
By providing yearlong support and inclusive leadership to the women in your business you are taking up your part in Inspiring Inclusion. The post Ideas to Help Support Women in Business This International Women’s Day appeared first on Sales & Marketing Management.
One of the key promises of generative AI for business is the ability to eliminate time-consuming, manual research and prospecting tasks for frontline go-to-market professionals. But what do these time savings and productivity gains actually look like at scale? What if every member of your sales team could do the kind of exhaustive, in-depth research done by the very best salespeople — or the firms with the largest pool of researchers?
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Preface : Who doesn’t know Anthony Iannarino ? Anthony has been a friend/colleague for years. One of the things that has made me fascinated about his work is he thinks differently and deeply about selling. And it’s that difference that makes him so special. Thanks for your contribution Anthony! When I was twelve, someone told me that if I knocked on every door in my apartment complex and each of the ones on each side, people would give me money.
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies.
Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management.
It’s been just over a year since ChatGPT pushed AI into the mainstream, promising to upend the ways we work, learn, and create. And for executives with artificial intelligence expertise, that shift is translating into immense opportunity. A new analysis by ZoomInfo shows that AI-related job titles in senior leadership have doubled in just two years, illustrating how critical AI technology has become in organizational strategy, leadership, and decision-making.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Some of you may be reading my series, “ Why I’m So Interested In Selling.” I have several dozen stories so far, releasing a few each day. Everyone that’s responding is an extreme high performer. They come from varied industries ranging from motorcycles and extreme sports, professional services, software/SaaS. medical devices, semiconductors, industrial products and others.
Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data. Discussed in this Episode: The frustration with bad data and the inspiration behind building Wiza.
The reason I do everything that I do is so all 8 billion people on planet Earth can achieve authentic happiness. Whether that is through their career, fulfilling their purpose, or caring for their families depends on the individual. However, I noticed the same thing holds most people back. I reveal the debilitating myth and […] The post The Myth Holding You Back From Authentic Happiness appeared first on GCTV.
Artificial Intelligence has emerged as the next great technological leap in commercial software apps, with high-profile mentions of AI exploding among the Fortune 500 and investors pouring billions of dollars into generative AI companies across the globe. So how is the massive growth in AI technology actually affecting day-to-day corporate reality? A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly adopted common tools such as ChatGPT or AI-p
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Preface: I first met Rene Voorhost years ago when he was the Nordics/Benelux sales manager for National Instruments. I don’t recall exactly how we met, I think he saw me speaking and later reached out to say, “Dave, I think there is a better way to think about these things.” Since then, he’s become a thought partner in helping me develop tools and models on driving sales performance.
Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? If you want to ensure that your business has a strong future, there are many aspects on which to focus. One of the most important ways is to ensure that you are securing your business’s data as well as you can.
AMC Theatres have been feeling all of the effects of the changing film industry over the past few years. Now, they’re trying to regain the confidence and dominance they once held… Can a new direction within their business save them from sleeping with the fishes? An Uphill Battle For AMC Theatres It doesn’t take a […] The post AMC Theatres Revamp Business To Win Back Audiences appeared first on GCTV.
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