Sat.Jun 10, 2023 - Fri.Jun 16, 2023

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The 7-Step Formula to Maximize Your Team’s Potential in Turbulent Times

Sales and Marketing Management

How do you balance maintaining sales momentum while projecting strength and galvanizing your troops to do the right new things to drive more revenue? These seven pillars will guide your way. The post The 7-Step Formula to Maximize Your Team’s Potential in Turbulent Times appeared first on Sales & Marketing Management.

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Balancing Traditional Selling vs. The Modern Sales Approach

Vengreso

There are many misconceptions about modern selling. Some sales leaders immediately disregard the principles, claiming it is just another buzzword. Others are caught in the constant grind of achieving quota and cannot fathom trying to implement a new sales plan. And while there are others who understand the benefits of a modern sales approach, they are unable to secure executive buy-in, and therefore struggle to enforce the techniques with their team.

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The Most Important Sales Skills You Must Master NOW

Marc Wayshak

Effective selling ultimately comes down to a few key sales skills. By having the right skillset , salespeople can significantly increase both their sales and their take-home income. I see it all the time: Salesperson One is selling without important sales skills, just getting by , while Salesperson Two has mastered those skills… and is ultimately able to make more money and live the lifestyle they actually want.

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Use Music to Understand the 12 Criteria Prospects Use to Buy from Salespeople

Understanding the Sales Force

Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn't that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventure to th

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Revenue Leakage: The Invisible Enemy Polluting Your Pipeline

Sales and Marketing Management

Countless invisible weak points may exist within your sales process that must be fixed or you will continue to lose revenue. The post Revenue Leakage: The Invisible Enemy Polluting Your Pipeline appeared first on Sales & Marketing Management.

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Leading Sales Teams Through a Challenging Economy

Force Management

Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.

Leads 107
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What Sales Managers Get Wrong

Shari Levitin

Diego, a trained scuba instructor, fled Argentina for Cancun in his mid 30’s to create a better life. He landed a job at a lush eco-resort and quickly became the busiest dive instructor on the peninsula; because, unlike any other guide, he prospected for new business (would be divers) at the pool and in the cafes. It wasn’t long before the Director of Marketing of the hotel and real estate division offered him a job as an appointment booker (SDR), where he quickly made five times the money he ma

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Are You Ready to Increase Your Results?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Are You Ready to Increase Your Results? As we progress throughout our careers, we experience the ups and downs of business and sometimes take it very personally. We begin to question whether we belong in any business and why we can only be successful as we believe others to be. Talent in a specific field is the core focus of our events.

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How AI Helps With Sales Prospecting

Hubspot Sales

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI. AI for Sales Prospecting Salespeople that responded to our recent AI survey said they use AI/automation in prospecting for: Lead scoring and qualifying leads Writing prospec

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns

Sales and Marketing Management

In a crowded and competitive B2B sales environment, it's not enough to offer great products or services. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience. The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management.

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Identifying Sales Coaching Needs: An Analysis EVERY Company Should Execute

Anthony Cole Training

Regardless of the current state of affairs, GREAT organizations go through a constant assessment of where they are. They look at lagging metrics, leading metrics, and success metrics. They consider that data to help them identify the answer to these three questions.

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Use Music to Understand the 12 Criteria Prospects Use to Buy from Salespeople

Understanding the Sales Force

Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn’t that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventu

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Games Sellers Play, Pricing/Discounting!

Partners in Excellence

For those who’ve followed me for some time, you know I rarely take a hardliner perspective. When someone poses a question, “What’s the best way to prospect, How should we engage our customers more effectively, What are the critical metrics, How do we help our customers buy, ……,” my answer is always, “It depends… ” I don’t mean to be evasive, because it always does depend, every situation is different and we have to adapt to what’s

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Getting More Sales from Your Funnel

Sales and Marketing Management

There are ways to close more sales that don’t involve a hard sell or deep discounting. The post Getting More Sales from Your Funnel appeared first on Sales & Marketing Management.

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3 Ways Data Visualization Can Improve Sales Analysis

Membrain

Data visualization is a powerful tool for sales leaders and professionals to improve analysis and decision-making. From prospecting more effectively to understanding your pipeline and seeing where your greatest account opportunities lie, the ability to take bare numbers and make them visual can make the difference between stagnant results and continually improving performance.

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6 Common Ways Sales Professionals Waste Their Time (& How to Avoid Them), According to Real Sales Leaders

Hubspot Sales

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Time is a precious resource in sales — the efficacy of your sales process, whether a deal winds up closed-won, and virtually every KPI used to gauge your performance all hinge upon how effectively you spend yours. But efficiently and effectively allocating your time can be tricky in sales — and running into at least a few time-wasters here and there is par for the course

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Last week, ZoomInfo co-hosted an event with Bain & Co. at Forrester’s B2B Summit North America. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Here are some of the most important takeaways from the discussion, including essential research on effective go-to-market tactics and the results of our “speed to lead” experiment. 1.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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A Weekend Challenge: Try Something New!

Partners in Excellence

Over the past week or so, I’ve been writing a lot about our commitment to the status quo. How we seem to continue to do the same things, over and over, even when they are failing. I’ve written about how we are trapped in “business as usual.” I’ve gotten some questions, “Dave, how do we change, what should we do? There are so many things we need to address, where do we start?

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The Art and Science of Complex Sales Podcast

Membrain

In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller interviews Pete Evans, Head of Sales EMEA and Certified Coach of Emerse Group Limited, to explore essential fundamentals and foundations for salespeople.

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AI in B2B Sales: How It’s Used and It’s Biggest Benefits [New Data]

Hubspot Sales

As with all fields, AI is transforming sales. Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Table of Contents How do B2B salespeople feel about AI? Top Ways B2B Sales Teams Are Using AI/automation Tips for Building a B2B Sales AI Strategy The Future of AI in B2B Sales How do B2B salespeople feel about AI?

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Priming the Pump Through Channel Sales Training

Sales and Marketing Management

Training your channel partners can increase market penetration, improve customer satisfaction and enhance the relationships that are vital to your go-to-market strategy. The post Priming the Pump Through Channel Sales Training appeared first on Sales & Marketing Management.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

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What Does Your Customer Care About?

Partners in Excellence

Pop Quiz time…… Put everything away, pull out a pen/sheet of paper, open a blank document on your computer, or open the notes app on your phone. Answer this question, you have 90 seconds: What does your customer care about? What are the top 3 things that matter to them? (For extra credit points, write down why) Tick…… Tick… Tick… Time’s up, put down your pens, fingers off the keyboard.

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Nutshell Announces Audit Log

Nutshell

Having oversight into your team’s actions in Nutshell is crucial for tracing how your company data is handled. The solution to uncovering your team’s actions is Audit Log, Nutshell’s newest feature. Audit Log is available to admins on Nutshell Enterprise plans and allows you to see the actions users in your business have taken with your company’s CRM data, including logins, bulk edits, and exports.

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Why They Don’t Buy — From YOU!

Grant Cardone

Customers purchase products every day — their morning coffee, gas, and groceries to name a few. There is no shortage of spending. So as a salesperson, you can’t help but wonder why they don’t buy from YOU… In this article, I’ll answer that question and tell you what you can do about it. Tell me […] The post Why They Don’t Buy — From YOU! appeared first on GCTV.

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Leading Sales Teams Through a Challenging Economy

Force Management

Changing course to weather the economic storm is a little like other initiatives that require leader visibility. To pivot successfully, you’ll need to rally the troops and build buy-in around the shifted approach. But unlike a launch, your plan for steering the ship through choppy waters comes with added background noise. Tightened budgets, longer sales cycles, and “not right now”. the realities of today’s market can take a toll on morale.

Leads 107
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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“A Little Knowledge……”

Partners in Excellence

We have tools and data sources that gives us all kinds of information and data. We can know about the issues our customers and their markets face. We can know about performance challenges. We have information about individuals, pulled from their social profiles and activity. We have an abundance of data, information, knowledge, but we struggle to make use of it.

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Making The Switch To A Sales Career

Sales Gravy

Transitioning Into A Career In Sales In this episode of the Sales Gravy Podcast, Art Munin, Ph.D. from Liaison International joins guest host Gina Trimarco, Sales Gravy Master Trainer and Director of Coaching Programs, after impressively pitching himself with a Bonjovi guitar serenade. They delve into the topic of salespeople transitioning from non-sales careers later in life, and explore a shared passion for the arts and how it influences sales success.

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Everboarding: The Onboarding and Training Approach of the Future

Allego

This article originally appeared in Talent Management. Sales reps forget 70% of training within a week and 87% within a month, Gartner research found — a concerning statistic for companies trying to train employees. Fortunately, bite-sized learning counteracts the brain’s natural forgetful tendencies. Organizations should abandon the conventional one-time teaching sessions and adopt a culture of learning to support and enable their staff through their entire tenure.

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