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I want to share with you the ten principles on which we developed our platform. These are also available as a download in my Sales Effectiveness Manifesto.
It is an important distinction in sales – understanding the salesperson who can sell versus the one who will sell. A recent post by Dave Kurlan, on the Difference Between Selling Skills and Effectiveness does a great job of illustrating that difference. Think about your own business and those who consistently produce beyond the expected. There is something more than just their skills that drive their behavior and success.
Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results. The post 5 Sales Training Techniques to Better Understand Buyers in Your Market appeared first on Sales & Marketing Management.
Back in the 90's, after years of Chiropractic, I learned to crack my own back and neck. You never know when you will need to relieve stiffness and/or pain. Actually you do know. If you drove more than two hours today or slept in a hotel bed last night I'm certain you'll need to crack your back and neck. In the spring of 2020, I sprained my ankle and it never improved.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The sales profession often drives people away because its training methods need updating. Too many salespeople are taught to rely on pushy and spammy tactics. And these tactics make those salespeople — not to mention their prospects — uncomfortable, decreasing any successful outcome. The desire for authenticity in sales. More than ever, people want to do work that’s personally meaningful and connects with their values.
Recession. Inflation. Stagflation. Stockmarket Free Fall. Energy Crisis. Supply Chain Crisis. Political Divisiveness.War. We are living and selling in a time of deep volatility. It is more challenging to close business, objections are harsher, and qualified buyers are becoming more scarce. On this special episode of the Sales Gravy Podcast, Jeb Blount delivers a powerful message about what it takes to outsell this crisis.
Recession. Inflation. Stagflation. Stockmarket Free Fall. Energy Crisis. Supply Chain Crisis. Political Divisiveness.War. We are living and selling in a time of deep volatility. It is more challenging to close business, objections are harsher, and qualified buyers are becoming more scarce. On this special episode of the Sales Gravy Podcast, Jeb Blount delivers a powerful message about what it takes to outsell this crisis.
In some ways, sales proposals are the overlooked middle child of the selling process. Sure, everyone knows their importance. But as a mid-funnel activity, sellers often place more emphasis on lead generation and closing. It’s understandable. Without an effective prospecting process, you won’t have leads to pursue nor deals to close. This makes proposals a key component of your sales strategy.
Joining host Matt Sunshine and co-host Stephanie Downs in this episode of I mproving Sales Performance are Jenn Scilabro, Senior Vice President of Local Digital Sales for Nexstar Digital, and Tracy Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Group, Inc. As female thought leaders, experts, and industry gurus, Jenn and Tracy share their insights, tips, and knowledge on various topics that help companies improve sales performance.
It’s been said that people will run really fast for two reasons: to win a gold medal and to get away from a German Shepherd. Only one of these reasons, however, generates sustained success. Can you guess which one? The post Are You a Gold Medal Sales Manager? appeared first on Sales & Marketing Management.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
I don’t know why sales reps always default to: “I’ll call you again in a month…” Or 60 days or 90 days, etc. Why would you want to miss all the sales this prospect will place in the meantime? The smart thing to do is ask a prospect what their buying schedule is. Try: “How often do you find yourself needing these?”. OR. “I’m happy to call you back at the end of this week—do you think you’ll have some clarity over your needs by then?”.
CEOs view marketing as an expendable black box, es pecially during challenging times. Lack of clear visibility into how marketing drives revenue casts doubt on the CMO’s ability to support the CEO’s commercial productivity agenda. CEOs’ and CFOs’ limited GTM knowledge further complicates CMOs’ ability to defend budgets not clearly aligned to focused revenue growth.
Photo by Scott Graham on Unsplash. Attract the Right Job Or Clientele: 4 Helpful Tips For Doing Your Business Finances. The success of your business depends upon keeping your finances in check. Not managing finances well translates into the inability to continue growing your business presence, additional customer loss, and a decline in your revenue stream.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
If you're in sales, you know that finding prospects isn't easy. In fact, it can be the tallest hurdle in the sales process. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.
I’ve always had a contrarian opinion about the roles of SDRs and AEs. While these roles can be very important, often, I think we have our ideas about these roles backwards. As a result, we set both up for failure. First, let me focus the discussion. For highly transactional, inbound buying. Perhaps the current approach works. It might work better, though.
This article, first published in the International Journal of Sales Transformation , leads to the conclusion - which I suspect will come as no surprise to regular readers - that we need to stop talking about the "value" of our so-called "solutions" and start focusing on the value of our customer's outcomes.
Photo by Geralt via Pixabay. Attract the Right Job Or Clientele: How to Move Your Small Startup from Home To An Office Space. When your small startup begins to grow, you may find that you need to move out of your home office and into an actual office space. It can be intimidating, but it is essential to do it correctly to avoid future problems. Our collaborative blog post, How to Move Your Small Startup from Home To An Office Space, outlines the steps you need to take to make a move as smooth as
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
When it comes to data management, there are two main options — spreadsheets versus databases. While both organize information, each solution serves a distinct purpose. In this post, you’ll learn the benefits of both databases and spreadsheets. Then, we’ll explore how you can choose the best organizational system for your business. Table of Contents.
When Sarena Wing took on a new international sales territory, she was excited to get started. But she also knew she needed to get up to speed very quickly. A few years back, someone in Wing’s position might have faced a long slog full of trial and error and manual research. Luckily for her, that era is over. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory an
5 Virtual Selling Myths…True or False? There’s a lot of advice floating around about virtual selling and how to best connect with prospective buyers on camera. Some of it is helpful. Most of it is well meaning. But there’s a whole category of advice that clearly comes from people who have never had to make a living in front of a camera. Taking bad advice is costly as some of these “best practices” can damage your credibility and send buyers to their phones, or worse, to your competition.
When qualifying sales leads , the first lens to look through is the Ideal Customer Profile (ICP). We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The truth is, a lot of people don’t know how, exactly, to ask. Here are what we consider the most important things to do when it comes to going for no and asking in any capacity. 1… Don’t bury the question under a ton of unnecessary information. When people get nervous they overdo it with a big serving of word salad. Keep your ask simple and specific. . 2… End with a question mark.
You’ve probably never heard the term professional loneliness , but many of us have experienced it–and felt it. I define professional loneliness as not having someone “at the ready” at work. There isn’t someone to roll your office chair over to share an idea, question, or frustration. There isn’t someone to provide on-the-spot feedback. Or maybe there is no one who “gets you” and what you are trying to do with your business.
Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. To help you avoid those potential pitfalls, we've leveraged data from HubSpot's 2022 State of Consumer Trends Report to show what the modern buyer's journey looks like for consumers, provide some insight into how the buy
It’s not the first time you’ll hear this, and it’s not the last: training new sales reps is crucial. But the most vital thing to remember is that training isn’t just for onboarding. Ongoing training and continuous development are crucial to a rep’s and an organization’s success. Training isn’t just for onboarding. I’m the Director of Enablement at WorkRamp, with more than 12 years of experience in enablement, training, and sales operations.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Learn five steps to build an outbound sales function, including how to navigate the hiring process, train your sales team, and set up foundations to scale. The post 5 Steps To Build An Outbound Sales Team From The Ground Up appeared first on Predictable Revenue.
For 18 years and counting, Grant and I have been taking the concept of a committed relationship to new heights… We relentlessly pursue our mission to help billions of people. We push each other to set, reach, and surpass “impossible” targets. And through it all… we are building an unshakeable empire. Over the years, we […] The post Revealing Our Secrets to a Successful Committed Relationship appeared first on GCTV.
We’re honored to celebrate Women in Sales Month all October long by talking with some amazing women sales pros. In this episode, Katie Reid, SVP/Market Manager Bonneville, joins host Matt Sunshine and co-host Stephanie Downs to share unique insights and offer advice for both new and veteran sales managers. Katie makes so many awesome points, such as avoiding surprises by keeping a watchful eye on your entire sales funnel, maintaining and fostering organic growth, communication, and coaching in a
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