The Center for Sales Strategy

JULY 18, 2022

When it comes to sales, you might feel as if there are many factors that are outside of your control. To an extent this is true, but when it comes down to it – you actually wield more influence over the situation than you think. Once you realize what you can control, and what you can influence , you will feel more confident approaching prospects and delivering solutions and recommendations to your clients.

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Engage Selling

JULY 22, 2022

????????? How do you employ team selling? Since I published Right on the Money, there have been even more changes happening in the marketplace that we as sellers need to … Read More. The post How to Effectively Employ Team Selling | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

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Strategy How To Sales Negotiation 96

Anthony Cole Training

JULY 21, 2022

While there are many differences between elite salespeople and average salespeople, two of the more important distinctions are the ability to sell value (they can sell at a slight premium on price) and the ability to reach the top levels of the prospect’s decision-making team (typically the C-Suite).

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Bernadette McClelland

JULY 19, 2022

I’ve been off the grid pretty much for the majority of the past twelve months. Oh, sure I’ve posted articles and posts here and there and curated and commented on my colleagues posts, but something else has been at play. I’ve needed to find my groove, get my mojo back and step into the brilliance that I know I have to offer. Have you ever had those moments?

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Sales and Marketing Management

JULY 18, 2022

Marketers' most valuable work with crisis management will happen long before anything goes sideways. The post Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis appeared first on Sales & Marketing Management.

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Marketing Sales 372

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

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Data Marketing Lead Rank Ideal Customer Profile 130

Membrain

JULY 17, 2022

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. To get them to think differently, addressing problems/opportunities differently. If we succeed, we have helped the customer innovate, to rethink what they currently do, and to do it differently. The customer chose us because they felt compelled to change.

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Sales and Marketing Management

JULY 20, 2022

Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success. The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management.

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Direct Mail Strategy Marketing Campaigns 358

RAIN Group

JULY 20, 2022

Sales managers tend to believe they do a good job helping sellers solve problems and coaching them to build their capabilities. However, only 32% of sales managers are effective in getting maximum performance from sellers.

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Coaching Sales Coaching Sales Management Sales 133

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

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Predictable Revenue

JULY 18, 2022

Can outbound sales survive without cold calling? Here are our top tips to help you navigate sales prospecting where mass outreach is legally restricted. The post How To Do Outbound Sales If You’re Legally Restricted appeared first on Predictable Revenue.

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Outbound Cold Calling How To Revenue 126

Sales and Marketing Management

JULY 19, 2022

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier. The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management.

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The Center for Sales Strategy

JULY 20, 2022

One of the most difficult things in leadership, and in life, is to recognize and admit when we have made mistakes or might have done things differently. As we develop more skills in leadership, we begin to see mistakes as opportunities for growth, improvement, and innovation when we can look at them through a lens without judgment or blame.

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

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Predictable Revenue

JULY 20, 2022

Julian Marcuzzi joined the Predictable Revenue podcast to discuss why SDR talent management is so important. The post Why SDR Talent Management Is So Important appeared first on Predictable Revenue.

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Sales and Marketing Management

JULY 21, 2022

Ask these three questions if you want to know if you’re leveraging the latest solutions to make your business work better. The post Prioritize Order Management to Make Your Business Work Better appeared first on Sales & Marketing Management.

Marketing 177

Marketing Sales 177

Gong.io

JULY 22, 2022

You might win your next sales call before it even starts. No, it isn’t a new “sales hack”. Yes, I’m talking about sales call planning. And it’s what separates the best reps from the rest. Here’s what I mean: You’re not just making a sale, you’re building a relationship, one that you hope lasts a long time. This is why even if you don’t make a sale on that first call, showing that you’re invested and interested in learning about your buyer and their needs puts you in the best position for future

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Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects.

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Allego

JULY 20, 2022

A sales rep schedules a meeting with a prospect, but then they receive a request to attend a training session for the exact same time. What should they do? Sales training is critical. Reps must understand buyers’ needs and challenges and how to convey the value of what they’re selling. But they also must win deals and hit quota. The best solution: Implement a sales training program that allows for both.

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Training Hiring Webinar Metrics How To 118

The Center for Sales Strategy

JULY 21, 2022

Inbound marketing is all about providing personalized, relevant content to your target audience. Instead of pushing out interruptive messages that can easily be ignored, you should be providing educational and entertaining content that they are already searching for online. The power behind an effective inbound marketing program is that prospects and customers alike can opt to give you their contact information in exchange for the most premium content you provide.

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Partners in Excellence

JULY 18, 2022

This is a trick question—but there is a lot of confusion about whether sellers should be focused on the selling or buying process. Of course the answer is both. Some might fairly argue, “We are better aligned with the customer when we focus on the customer buying process.” Of course! And too often we fail to do this, focusing on what we want to accomplish–executing our selling process.

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Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Membrain

JULY 20, 2022

Your CRM sucks , and one of the most sucky things about it is the hoops you have to jump through to customize it to work for you.

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Engineering CRM Customer 132

Allego

JULY 21, 2022

The manufacturing industry has recovered to its pre-pandemic production levels, but future growth is uncertain. One need only look at the auto industry for an example of how manufacturing has been upended. Parts are short in supply, customer preferences have changed, and we’re experiencing record-high inflation. All of which severely impacts buyers and sellers alike.

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Sales Enablement Company Collateral Hiring 117

MarketJoy

JULY 22, 2022

Why is creating an effective sales pipeline a nightmare for some businesses? Is it as daunting as some people make it out to be? Well, it depends on how you do it. After you read this short article, you will have a full understanding of how to build a robust sales pipeline. A sales pipeline plays an important role in any successful business. According to research by Vantage Point , 72% of sales managers hold sales pipeline review meetings with their sales reps several times per month.

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Ideal Customer Profile Pipeline Demand Generation Agencies Lead Generation 111

Vengreso

JULY 19, 2022

Subscribe to Modern Selling on the app of your choice! From missed quotas to high customer churn , to even lower conversion rates – sales teams have their work cut out for them in this hypercompetitive post-pandemic landscape. This is why, now more than ever, the role of the sales leader cannot be ignored. But, the question often becomes, as a sales leader, what should and can they do to not just motivate their sales teams, but actually drive substantial and consistent growth for their organizat

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Anaplan

JULY 19, 2022

Supply chain leaders must learn from the baby formula shortage A chaotic 2020, packed with unprecedented disruptions, dramatic climate events, and the first major global healthcare crisis in a century, rocked supply chains everywhere. Consumer awareness of the supply chain and how it impacts our communities and daily lives erupted virtually overnight.

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Consumer 105

John Barrows

JULY 20, 2022

The post WEBINAR: Adrian Cea & Leslie Douglas host “How to Sell to Enterprise and Land Massive Deals” appeared first on JB Sales.

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Enterprise Enterprise Webinar Metrics How To 108

Apptivo

JULY 19, 2022

Introduction. In a digital world, every aspect of business has transformed; marketing is no exception. Marketing in the past had always been a hit or miss: it was not customized for any group or individual. It was designed to reach everyone, including those who were not interested in the marketed products, or those who were not the intended target audience, or those who could not afford the products.

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