Sat.Feb 26, 2022 - Fri.Mar 04, 2022

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Executive's Guide to Hiring Sales Reps

The Center for Sales Strategy

Are you looking to expand your sales team? There's no doubting that more sales, scales, and finding the right people are essential to a successful business. From finding the right candidates to training them for success, we've got you covered. Don’t waste time and money on the wrong sales reps. Use this guide to find the best ones for your business.

Hiring 115
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New Sales Leader? Avoid these 3 Common Mistakes

SBI Growth

If you are a transitioning sales leader, welcome, the clock is ticking… Faced with rigorous pressure to emerge victorious coming out of the gate, the average tenure for a Chief Revenue Officer is a mere 19 months. Your success will be measured by how well you define and execute the revenue growth for your company. You need to develop a strategy with a clear execution plan that will be ready for the first major organizational interaction, whether it be a board meeting or QBR.

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Creating an Action Plan to Increase Sales

Sales and Marketing Management

Reaching sales goals is a strenuous challenge. If your business is doing poorly, it’s time to start working on solutions to fixing performance levels. The post Creating an Action Plan to Increase Sales appeared first on Sales & Marketing Management.

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Strategy Execution Process

Steven Rosen

The formula for business success combines great strategy and effective strategy execution. VP’s of Sales and Marketing and Business Unit Heads can relate to this. They are the people in commercial organizations responsible for both strategy development and sales execution. When business units fail to achieve their objectives, they usually do not have a strategy execution process resulting in poor execution.

Strategy 408
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The Top 10% of All Salespeople are 4,000% Better at this than the Bottom 10%

Understanding the Sales Force

This weekend, a deer ran across the highway and hit our car. The deer was injured but she did manage to run away so we were relieved that she wasn't killed. After we returned home, I couldn't find our dog, Dinger. Regular readers may remember Dinger from these posts: My Dog Has Better Listening Skills Than Most Salespeople. Top Salespeople are 631% More Effective at This Than Weak Salespeopl e.

Exact 312

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5 Digital Skills to Blow Past Sales Targets

Sales and Marketing Management

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

Channels 374
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Step by Step Guide to Outbound Sales Call Mapping

Predictable Revenue

Learn the five key steps of outbound sales call mapping so you can put together an effective plan to help you and your outbound sales team close more deals. The post Step by Step Guide to Outbound Sales Call Mapping appeared first on Predictable Revenue.

Outbound 152
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What does the customer need to move forward?

Membrain

There’s a major flaw in most of our (sellers/marketers) mindsets when we think about opportunities and the customer buying journey. This flaw is embedded in our engagement approaches, our processes, how we think about deals and moving forward.

Customer 149
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Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies

Engage Selling

Using technology will make you a more effective and efficient seller in today’s marketplace. In fact, it can make your entire organization more profitable. And there are three main reasons for this. 3 Reasons Technology Will Help You Become a … Read More » The post Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies first appeared on The Sales Leader.

Strategy 138
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Tactics for Driving SEO Results With Thought Leadership Content Marketing

Sales and Marketing Management

An effective SEO strategy for thought leadership takes time to develop and execute. Whether you’re building yours from scratch or modifying an existing strategy, be sure that it includes these five tactics. The post 5 Tactics for Driving SEO Results With Thought Leadership Content Marketing appeared first on Sales & Marketing Management.

Marketing 244
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Top 2022 Social Media Trends That You Need to Prepare For

SocialSellinator

Social media has come a long way in the past decade. What started as a way for people to stay connected has turned into a powerful marketing and communication tool. Social media has now become an essential component of our culture. It has rapidly developed into a valuable platform for businesses to interact with their target audience through well-planned social networking efforts.

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Is your sales training delivering the value you promise?

Membrain

Sales organizations spend anywhere from a few hundred to several thousand dollars per salesperson on sales training every year.

Training 145
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Does Your VBR Sound Like a Pick-up Line?

The Center for Sales Strategy

To pick someone up has been used as slang, according to Dictionary.com, since at least the 1600s. Today's pick-up line means a rehearsed remark to strike up a conversation with the goal of pursuing a more gratifying relationship later. Many salespeople have a rehearsed line meant to initiate a relationship with a prospect to satisfy their need to make another sale.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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How Marketing Attribution Plays a New Role in the Age of Privacy

Sales and Marketing Management

Consumer and regulatory pressure have forced companies to adopt more stringent standards for protecting and managing consumer data. If you think you can work around these changes with your previous method of marketing attribution, you might need to rethink your method. The post How Marketing Attribution Plays a New Role in the Age of Privacy appeared first on Sales & Marketing Management.

Marketing 229
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Got a Chatbot? Here’s How to Make Sure it Matters

Zoominfo

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Simply installing a chatbot, however, won’t deliver results. To get the most out of a chatbot, you’ll need data that can deliver personalized engagement and accurate analytics to measure what matters.

Scale 130
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Removing Hope From Outbound Sales To Increase Conversion

Predictable Revenue

Shawn Rhodes joins the Predictable Revenue podcast to discuss how systematizing the outbound sales process can help improve your conversion rates. The post Removing Hope From Outbound Sales To Increase Conversion appeared first on Predictable Revenue.

Outbound 127
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How to Close a Sales Deal on the Phone: 9 Steps

Hubspot Sales

Closing calls are a big deal, and, because they’re so important, they’ve acquired a certain mystique. They aren’t anything to fear, though, because the right phone sales technique can help you close the deal and drive it home every single time. Below is a nine-step closing call sequence that’s served me well for years. How to Close a Sales Deal on the Phone. 1.

Closing 124
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Weekly Roundup: Sales Challenges, Humble Leaders + More

The Center for Sales Strategy

- MOTIVATION -. "True leaders always practice the 3 R's: Respect for self, Respect for others, Responsibility for all their actions.". - AROUND THE WEB -. > 8 Sales Challenges and Priorities for 2022– HubSpot. Even as we move toward some semblance of normalcy, sales, as a field, is still fundamentally different than it was just a few years ago. There are a host of new and emerging sales challenges that salespeople have to account for.

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13 Tips to Master Your Next Proposal Presentation

RAIN Group

As one of the final steps to close a sale, the proposal presentation is essential to answering lingering questions, demonstrating impact, and connecting with decision makers. While there are several things to keep in mind for the presentation itself, just as important is the preparation you do before the meeting. Asking key questions of your buyer and working with your internal team will give you the edge you need to outshine your competition.

Proposal 118
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Sales Talk for CEOs: What CEOs Need to Know About Voice of the Customer Research With Expert Tonya Bjurstrom (S2:E5)

Alice Heiman

What do your customers really think of your company, your service, your employees? Have you done a survey lately? Were you nonplused by the results? A few compliments, a few complaints but nothing that would really help you make impactful changes. We need to hear from our customers and we need an in-depth understanding of how they perceive us so we can strive always to make it easier to be our customer and harder to be our competitor.

Research 118
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Selling Strategy: Focus on People or Products?

Janek Performance Group

On the surface, it’s easy to see products as the center of your sales strategy. After all, products and services are the things you sell. It’s natural to build a strategy around them. You want to highlight their best features, compare to the competition, and price to make a profit. However, as easy as this sounds, it’s just not realistic. Unless your product is revolutionary, like the first smart phone, it’s only marginally different from the competition.

Strategy 117
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Our Latest Podcasts: Differentiate Your Salespeople's Approach

Force Management

Give your salespeople the knowledge, skills and tools to differentiate their sales approach from tough competition. The past few years have created permanent shifts to the way buyers and sellers approach sales conversations. Regardless, good selling is good selling. Enable your salespeople to differentiate not just what they sell but also how they sell to help them win more opportunities this year.

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Identifying Redundancies for Sales Managers: What To Know

The Center for Sales Strategy

Approximately 1.2 million employees were laid off or discharged in December 2021. As businesses recover from the chaos of the COVID-19 pandemic, identifying redundancies is essential for growth. But what is redundancy? In this article, we explain how overlooking signs of redundancy is affecting your business and how you can start strategizing for redundancy.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. There's a fair amount of crossover between the two — meaning marketing can benefit from sales automation and sales can benefit from marketing automation. Here, we'll take a closer look at that interplay and see what it might look like in practice.

Benefit 105
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3 Sales Development Tips for Sales Managers

criteria for success

There are many aspects to sales development. And all great sales managers know that when it comes to sales development, opportunities for growth are endless. When we talk to sales managers about sales development, we tend to get some similar questions: Where is the best place to start? What areas of sales development should be prioritized? How do I support my salespeople in their sales development efforts?

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The secret to being great on video?

Julie Hanson

Do you know the secret to being great on video? It all starts with your relationship…the one with your camera. Make friends with your camera! The main relationship in the whole series was the one between the camera and Fleabag. I had to convince myself that whoever was watching on the other side of the camera was instantly complicit with Fleabag and instantly a friend of hers. — Phoebe Waller-Bridge, Actor.

Video 100
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Upsell customers who research additional products

Zoominfo

Scenario Customers rarely buy everything your company has to offer upfront. However, as they see results from their initial investment, they may research additional products on your website. Use visitor tracking software to monitor when customers are looking for information about add-on products and new features. Some technologies allow you to set up a workflow that alerts sales when a customer is on a high-value product page.

Research 100
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Three essentials for choosing integrated business planning software

Anaplan

When it comes to planning and budgeting methodologies, integrated business planning (IBP) is the nirvana to which many organizations aspire. At a time when corporate agility and a deep insight into business performance are paramount, its attraction is that it weaves together all the disparate strands of strategic, operational, and financial planning typically managed in […].