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This article begins with more baseball, but it’s about coaching salespeople, so please stay with me. The Baseball Story A sports-radio talk show discussed the Red Sox change in approach to coaching up their young players. They were referring to Roman Anthony and Cedanne Rafaella. Roman Anthony is the #1 prospect in all of Major League Baseball.
The biggest problem most salespeople (and founders that sell) face these days is getting meetings with prospective customers. Metrics for getting meetings have gone way down across the board, whether you use email, a phone call, or a LinkedIn InMail. There are just too many messages inundating buyers. Buyers know that most of the messages are spam (or close enough), ranging from poorly targeted outreach by salespeople to outright phishing attempts.
Selling to Zebras is a focused and effective lead generation strategy. There is no mistaking a zebra when you see one. If you book a safari to see the great African elephant and all you see is zebras, you're going to be disappointed. Maybe not the first couple days, because zebras are pretty cool—they’ve got those stripes. But eventually, you want to see that elephant.
CSOs will be most effective in their first year by focusing on four critical areas: establishing priorities quickly, understanding your environment and role, building relationships and your personal brand, and delivering on priorities in the first year and beyond. The post Navigating the First Year as a Chief Sales Officer appeared first on Sales & Marketing Management.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Every sales team eventually hits the same wall: more prospects than time. Reps get spreadsheets full of accounts, but no real direction on where to start. Without clear signals, they chase leads that look good on paper but go nowhere. It’s guesswork disguised as strategy. ZoomInfo’s GTM Studio flips that script. Instead of pushing generic lists, it gives revenue teams a way to score and prioritize accounts using the signals that actually matter: technology usage, team sophistication, buying inte
The Entrepreneurial Operating System® (EOS) has transformed how countless businesses gain “Traction®” and achieve their “Vision.” Its structured framework, with its “Six Key Components™” – Vision, People, Data, Process, Issues, and Traction® – provides a robust blueprint for entrepreneurial growth. However, when it comes to the intricate world of revenue generation, particularly sales, a fascinating and often challenging dynamic emerges between the “Visi
The Entrepreneurial Operating System® (EOS) has transformed how countless businesses gain “Traction®” and achieve their “Vision.” Its structured framework, with its “Six Key Components™” – Vision, People, Data, Process, Issues, and Traction® – provides a robust blueprint for entrepreneurial growth. However, when it comes to the intricate world of revenue generation, particularly sales, a fascinating and often challenging dynamic emerges between the “Visi
Here's the brutal truth about social media for sales: You're already behind, and it's going to be a grind. That's the reality Margarita from Dallas discovered when she called into our podcast. She's a seasoned realtor with 20+ years of experience, built her entire business on referrals and warm market relationships, and suddenly realized she needs to master social media to stay competitive.
By embracing a growth mindset, resilience and a willingness to take risks, sellers can unlock their full potential and drive exceptional results. The post Unlocking Sales Success: The Mindset of Top Performers appeared first on Sales & Marketing Management.
Scaling a sales team is a pivotal moment for both fast-growing startups and established businesses. But as organizations push for rapid growth, they often face a critical challenge: How do you expand your sales force without fracturing the very culture that made your company successful in the first place? In a recent episode, the host John Golden sat down with global HR strategist Nahed Khairallah to unpack this complex issue.
Maintaining relationships with long-term sales clients is not much different than what you must do in your personal life. Think about it. Building trust, effective communication, relating to needs, providing value, and being proactive are what your friends and family demand. Consider it mutual gratification. Because relationships are built on meaningful dialogue, integrity and a genuine commitment to shared success, they benefit both parties.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Let’s face it: B2B sales teams often operate in a state of organized chaos. Sure, reps find their way and deals get closed. But it’s rarely consistent and almost never scaleable. Sales process mapping changes that. Sales process mapping takes all the moving parts of your sales process and turns them into a clear, visual framework. Each stage is defined, every handoff is clear, and the entire journey is mapped to how your customers actually buy – enhancing the overall buyer experience and reduci
How many times do you actually attempt to reach out to a prospect before you give up? On the Sales Gravy Podcast, Jessica Stokes calls out a common sales reality when prospecting: “We all know the average salesperson typically stops after three, maybe four attempts before moving on. We assume they're not interested. We want to find a juicier lead.” This common behavior defines The 3-Call Fallacy—the flawed belief that if someone doesn’t respond after a few tries, they’re not interested.
Effective communication is the cornerstone of sales success. In a recent episode of the Expert Insight Interview, John Golden sat down with communication specialist Matthew Hill to dissect the nuances of powerful communication in sales. Drawing on Matthew’s rich background in corporate training, global education, and stand-up comedy, the conversation revealed actionable strategies for sales professionals seeking to elevate their communication skills.
Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs , Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today’s complex buying environment. Alice unpacks why “stop selling and start helping” is more than just a catchy phrase, it’s a survival strategy.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Just like with other relationships, red flags in sales exist. Even in the sales world, these signs of trouble can give warning about a less-than-ideal situation. But sellers may not be aware of these red flags. Or, they don’t think they’re that big of a deal. But these two issues underscore a big challenge for reps. Why should you care about red flags in sales?
Picture this: you’re at dinner with a few other sales leaders, maybe even a couple of marketers or operations folks, and someone casually asks, “so, what methodology does your team use?” You pause. You could say “a mix,” but they press: “Are you more Challenger or SPIN? Or something else?” If you’ve ever felt like you’re supposed to have a perfect answer to that, you’re not alone.
Artificial intelligence (AI) is changing how sales teams operate, and it’s doing so at a pace only a few people could have predicted. What used to take hours of research and manual outreach can now be automated, analyzed and optimized in real time. For sales teams, adopting the right AI tools is not just a fancy upgrade but a necessity that could transform team performance and productivity.
The best sales reps aren’t born—they’re built. And the strongest teams? They’re the ones with a consistent, structured sales coaching program. The data proves this. According to research from Korn Ferry , “Companies with consistent sales coaching and impact measurement see 32% higher win rates and 28% higher quota attainment. From a team perspective, they also see 2x seller engagement and almost 30% reduced voluntary turnover.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Last week at the National Sales Conference , I was officially named the #1 Sales Influencer in the UK as part of the Top 100 Sales Influencers Index 2025. Not bad for a lad who started his career working in a bookies aged 18, trying to upsell bets to punters more interested in the odds on the 3:15 at Cheltenham than anything I had to say! That’s where I first learned the power of persuasion, timing, and knowing your audience.
We’ve been conditioned to think that productivity is driven by doing more things. We focus on scaling those things. Whether it’s more outreach, more prospecting, more meetings, more demos, more proposals, more pipeline. To do more, we look at tools, methods, hacks, that help us do more things. We add to our tech stacks. We hire more people.
A great product might be enough to score you a meeting. But if your team can’t connect with buyers, earn their trust, and show they truly understand their needs, the deal is doomed. A thoughtful client engagement strategy – paired with strong buyer enablement – makes all the difference. It helps your sellers stand out, build stronger relationships, close more deals, and foster long-term loyalty.
Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
If you’re a growing business, you’ll likely face a familiar challenge: how to manage leads, track deals, and keep everyone on your sales team aligned without losing your mind. That’s why choosing the right CRM for your needs is crucial. With the help of a solid CRM, you can improve your sales efficiency and long-term growth. In this article, we’ll compare two of the top CRMs out there: Pipedrive and HubSpot.
Learn how to scale sales teams effectively without sacrificing your company’s unique culture. In a recent episode of the Sales Pop Online Sales Magazine podcast, global HR strategist Nahed Khairallah shares expert insights. Discover how to: Nurture your sales team like a “delicate ecosystem” with proper sales enablement and support.
Every business needs talent to sell its products and services. Without solid sales talent, a business cannot generate revenue and a profit. Sales professionals are often the most highly paid individuals in a business. Yet, businesses struggle when hiring salespeople. If you need to hire a great salesperson , start by developing a game plan. A logical hiring plan will help you stay on course.
The rise of remote sales has revolutionized how businesses connect with prospects and close deals. But here’s the challenge: managing a remote sales team without the right structure can lead to disorganized workflows, disconnected communication, and missed revenue targets. According to Gartner, 74% of organizations plan to permanently shift to more remote work post-pandemic.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
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