DiscoverOrg Sales

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 179

Social Media Media LinkedIn Data 179

The Sales Heretic

JANUARY 22, 2019

Do you have a prospecting plan? If you want to boost your sales, it can be a huge help. A prospecting plan is like a business plan for your sales efforts. It’s a planning tool that helps you sketch out your goals, your best prospects, how to reach them, and more. Sound complicated? Don’t worry, [.].

Prospecting 205

Prospecting Tools Trade Show Facebook 205

Partners in Excellence

JANUARY 24, 2019

We glibly toss around phrases like “We have a transactional selling process,” or, “Ours is a complex selling process.” Often, there is some preening around those making the latter statement, thinking “Real sales people do complex deals!” Recently, I lurked in a conversation, suddenly realizing, while we glibly talk about these types of selling processes, there’s a lot of misunderstanding of them.

Chemicals 88

Chemicals Licensing Examples System 88

Sales and Marketing Management

JANUARY 21, 2019

Author: Sabrina Ferraioli “A trend gains power over time, because it’s not merely part of a moment, it’s a tool, a connector that will become more valuable as other people commit to engaging in it.". — Seth Godin. To stay ahead of the competition and thrive, it’s essential to identify and adopt sales techniques that can boost your productivity and results.

Trends 297

Trends B2B Social Media Telemarketing 297

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

No More Cold Calling

JANUARY 24, 2019

. Have you ever met a salesperson who enjoyed cold calling? (Well, maybe one in 100.) How about a buyer who enjoyed receiving cold calls? (Yeah, me neither.) Not only is cold calling tortuous for everyone involved, it’s one of the reasons that only 54.3 percent of sales reps made quota last year. Cold calling doesn’t address the top two challenges that sales teams face.

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Understanding the Sales Force

JANUARY 22, 2019

Do the least informed among us have the loudest voices? This article is about salespeople but to set the stage, we'll start with the news. When I listen to and watch the news, it seems that those on the fringes and representing special interest groups get the most attention, benefit of the doubt, dictate how everyone else should think and act, and cause tremendous tension and stress.

Travel 239

Travel Media ACT Groups 239

SBI Growth

JANUARY 22, 2019

There are quite a few buzzwords in the customer sphere. Two of the big ones relate to experiences – user and customer. Although User Experience (UX) and Customer Experience (EX) are unique, they must work together for your organization to.

Strategy 237

Strategy Relationals Customer Workbooks 237

Sales and Marketing Management

JANUARY 25, 2019

Author: Ellie Chapman Content marketing used to be a tactic which was strictly reserved for B2C marketers, but that hasn’t been the case for a while. Even if your customer base includes other businesses, you should make sure to provide them with high-quality content. First of all, it establishes you as a source of authority in your industry and changes your audience’s perception of your business.

B2B 235

B2B Marketing eBook Social Media 235

Connect2Sell

JANUARY 23, 2019

Being memorable in sales translates into making more sales. This 12-part series on how to be a memorable salesperson includes specific ways you can make yourself stand out to buyers. Each post in this CONNECT2Sell series includes research from a study with 530 B2B buyers and in-field observations from a sales coach. This post describes how to be more memorable by doing more collaborating with buyers.

Buyer 229

Buyer How To Study Sales Coaching 229

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Understanding the Sales Force

JANUARY 23, 2019

Some really terrific news came across my desk this week when John Pattison, Objective Management Group's (OMG's) COO, showed me two graphs he had created. For the first time in recent memory, salespeople as a profession GOT BETTER! That's right, when we compared the results of the 85,000 or so salespeople that were evaluated in 2018 to the 80,000 or so salespeople that were evaluated in 2017, there was a measurable improvement in overall scores!

Data 220

Data Groups Objections Revenue 220

SBI Growth

JANUARY 22, 2019

Dallas, Texas – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Nick Hulse has been named Managing Director – Europe. With more than 20 percent of SBI’s revenue coming from Europe, the firm is.

Revenue 235

Revenue Sales 235

Zoominfo

JANUARY 22, 2019

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

Social Media 213

Social Media B2B Scale Follow-up 213

Sales and Marketing Management

JANUARY 23, 2019

Author: Rilind Elezaj The digital age has necessitated radical transformations on how businesses optimize their online presence. More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. This is the same reason that led to the adoption of the Accelerated Mobile Pages (AMPs) by the search engine giant, Google.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

MTD Sales Training

JANUARY 21, 2019

Preparation is key when meeting a new client. You certainly don’t want to risk ‘winging it’ with someone new, especially if it’s the first time you have met with them. This is a great opportunity to find out whether this prospect is a good fit for your and your company, and whether they are likely to prove profitable for you. You don’t want to risk all for a small return on then time and effort invested in them.

Meeting 161

Meeting Decision Maker Proposal Up-Sell 161

SBI Growth

JANUARY 24, 2019

A client recently asked my advice on how his company’s deal desk should be including competitive intelligence to inform their pricing analysis. His concern, given the intense competition his sales reps face in the field, their deal analysis should be.

Analysis 218

Analysis Face-to-face Competition Company 218

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale.

Prospecting 182

Prospecting Ideal Customer Profile Hiring How To 182

Sales and Marketing Management

JANUARY 23, 2019

Author: Paul Nolan Helping others is energizing. Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. While figures from the Incentive Travel Industry Index show that inclusion of CSR in incentive events is lower overall than last year, the 24-month scenario and regional story are quite different.

Incentives 159

Incentives Incentive Travel Nonprofit 159

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Anthony Cole Training

JANUARY 23, 2019

In selling, properly qualifying a prospective buyer is crucial in order to move an opportunity through the pipeline and ultimately close in your favor. Highly effective salespeople do this through the art of asking great sales questions and not fearing the outcome if they challenge a prospect’s statement, or question, in order to gain clarity. In this blog, we cover the 3 things to remember about all prospects and how to fully understand and qualify their motivation to make a change.

Conversion 146

Conversion Motivation Pipeline Buyer 146

SBI Growth

JANUARY 21, 2019

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

B2B 185

B2B How To Positioning Customer 185

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

Marketing 164

Marketing B2B Lead Generation Social Media 164

DiscoverOrg Sales

JANUARY 23, 2019

Hello! Todd McCormick here, CRO of Terminus. I’m excited to join our partners at DiscoverOrg in beautiful Vancouver, Washington, for a whiteboard session. I’ll be talking about one of the opportunities and challenges that marketers face in building out an account-based strategy. We like to help our future customers understand that 360-degree view of their future customers … but it’s not as easy as it sounds.

Account Based Marketing 120

Account Based Marketing Intent Account Ideal Customer Profile 120

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Hubspot Sales

JANUARY 21, 2019

Welcome. I’m glad you're here. You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. Regardless, welcome. We know this journey is emotional, difficult, scary, exciting, risky, and rewarding. I get it, and I’m honored you’ve chosen HubSpot as a key resource.

Scale 133

Scale Hubspot Social Media Research 133

SBI Growth

JANUARY 25, 2019

In a recent article, we defined the right Key Performance Indicators for Customer Experience. If you have invested the time to collecting this information, your next step is comparing yourself to other companies. Before we compare your Customer Experience to other.

Company 174

Company Customer How To Lead Rank 174

Zoominfo

JANUARY 24, 2019

If you’ve ever received an annoying mass email or seen an irrelevant Facebook promotion, you already know content isn’t one-size-fits-all. Sharing the wrong content at the wrong time is a marketer’s worst nightmare. Think about it, you spend significant time and resources to craft a piece of content only for it to fall flat—or worse, annoy your audience.

Top of Funnel 159

Top of Funnel Marketing Social Media Consumer 159

John Barrows

JANUARY 23, 2019

They both need structure. I have an 8-year-old daughter and I’ve realized that if you don’t give kids any structure or guidelines/rules they go crazy. I know some friends who allow their kids to do whatever they want and are absolute nightmares because of it. The kids are the ones in control, not the parents. My wife and I give our daughter structure and I’m not saying she’s a saint but she’s a hell of a lot easier to deal with than most.

Guidelines 114

Guidelines Meeting Sales Process Research 114

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Grant Cardone

JANUARY 25, 2019

Do you want proof you need to change in life? Well, I want to prove it to you. First—a quick story. Last summer I did a major overhaul of my website. The result has been positive with the speed drastically increased, customers happier, and sales way up. It got me thinking about how you must continually change, adapt, and refocus in life to stay ahead in the game.

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Conference Motivation Industry Positioning 113

Connext Digital

JANUARY 22, 2019

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale.

Prospecting 100

Prospecting Ideal Customer Profile Hiring How To 100