Sales and Marketing Management

JULY 22, 2018

Author: Jeff Weil Data makes today’s world go round; there’s not much that can’t be distilled into a data point, and there’s not much about a company’s customers and prospects that doesn’t make its way into a CRM system for tracking and more intelligent decision-making. As sales teams get busier and are challenged to do more with less, it’s no wonder that they are seeking out technology that allows them to personalize their approach in the most efficient way possible.

Data 189

Data Proposal Case Study Survey 189

SBI Growth

JULY 26, 2018

Training 174

Training How To Sales Promotion 174

Sales Hacker

JULY 24, 2018

As sales leaders, most of us assume that many aspects of our sales machine will become inefficient during hypergrowth. As we think of ways to improve sales performance, a number of growth pains may come in the way: High acquisition costs. Decreased revenue per rep, High turnover as you scale headcount. “It’s just the price of hypergrowth,” we think.

Scale 59

Scale Hiring Film Top of Funnel 59

Adaptive Business Services

JULY 25, 2018

For B2B businesses, a good outbound sales script is essential. In this article, we will be sharing some tips that will guide you in creating your outbound sales script. Why do outbound scripts matter? Some experts might differ in their opinion about the same, but after working with various small business and entrepreneurs we have understood one fact; it is vital that your sales reps and your sales materials reflect the fact that they know the pain points your prospects want the solution for.

Outbound 59

Outbound Scale Buyer Persona Cold Calling 59

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Sales 2.0

JULY 21, 2018

This post is a bit of a continuation from last week’s post. In that post I did some math. The math was about the conversion rates of cold calling based on data I have collected over the last few years from others and my own sales team. This post is going to be about math too but this time I want to focus on prospecting using a social selling approach or what I call “social calling”.

Cold Calling 170

Cold Calling Referrals Call-back Follow-up 170

Understanding the Sales Force

JULY 23, 2018

Professional athletes have one trait in common - they are all very athletic and their skills are among the top several hundred in the world in their particular sport. For example, in Major League Baseball, there are 30 teams with 25 players each, making those ball players the top 750 in the world. Dig a little deeper and in each sport there is an even smaller subset of players who are all-stars.

Sports 244

Sports Groups Examples Decision Maker 244

The Sales Heretic

JULY 24, 2018

2018 not only marks twenty years of me being a sales trainer and keynote speaker, it also marks twenty years of my membership in the National Speakers Association. So it was fitting that last week I attended my 20th NSA convention, known as Influence 2018. More than 1200 of the world’s top professional speakers and [.].

Influencer 46

Influencer Sales Prospecting Marketing 46

Sales and Marketing Management

JULY 26, 2018

Author: Erik Charles When sales professionals look at artificial intelligence (AI), what do they see? If they’re technology-averse, they might see a threat to their jobs. If they are big fans of technology, they might see a silver bullet that instantly boosts their results. Both of these visions are as extreme as they are wrong. AI is not going to make salespeople obsolete, nor is it going to turn bad salespeople into great closers.

Training 206

Training Penetration Government CRM 206

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more.

Marketing 189

Marketing Retail Channels Social Media 189

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

The Pipeline

JULY 26, 2018

The Pipeline Guest Post – By Wayne Turmel. It’s not your father’s world of sales any more. The simple days of calling a client and doing a deal over coffee are long gone. Now, clients can screen calls, send our emails to spam and reject our sales pitches without ever having to look us in the eyes. Is this actually the death of salesmen? Not really.

Wireless 185

Wireless Fashion Cold Calling Video 185

Connect2Sell

JULY 25, 2018

DISCOVER is an acronym for the eight purposes of asking questions. Yes, there are only eight purposes. only eight reasons that people ever ask questions. Sellers tend to focus primarily on three purposes: gathering d ata (D), identifying desired o utcomes (O), and magnifying c onsequences (C). That means there are five types of questions most sellers seldom ask.

Leads 185

Leads Marketing Qualified Lead Sales 185

Sales and Marketing Management

JULY 25, 2018

Author: Jean Chen and Carter Young There are many intriguing sales intelligence tools available and almost all of them promise a competitive advantage for your sales team. It’s true that sales intelligence is becoming a game-changer for successful sales and marketing teams, but only if that tool is used. When researching sales intelligence tools, it’s critical to consider how it will be integrated with your sales development team’s existing workflow.

Top of Funnel 189

Top of Funnel Data Lead Rank Lead Scoring 189

No More Cold Calling

JULY 26, 2018

Cold leads won’t get your team to quota. Closing is never the problem. “Never” is a bold statement, but savvy sales leaders recognize that closing is the easy part. It’s sales prospecting techniques that are messed up. Reps aren’t spending time on the critical business development activities that occur earlier in the sales process, so their sales pipeline is either dry or full of cold leads.

Pipeline 184

Pipeline Closing Decision Maker Referrals 184

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Zoominfo

JULY 23, 2018

Product demos are anxiety-inducing for even the most experienced B2B sales reps. After all, a product demo is a critical part of the sales process. Think about it, a prospect uses the demo to learn whether or not your service is right for their needs. A stellar product demo can quickly lead to a closed deal. But, on the flip side, an underwhelming demo can lead a potential customer to look elsewhere.

B2B 184

B2B Sales Qualified Lead Follow-up Prospecting 184

SBI Growth

JULY 26, 2018

Returning to join our CEO, Matt Sharrers, in The Studio is JD Miller, Chief Revenue Officer for Motus. Previously, JD unpacked his successful transformation of the sales organization at Bravo Solutions. In today’s episode, Matt and JD demonstrate how to integrate.

Revenue 180

Revenue Sales Workbooks How To 180

Sales and Marketing Management

JULY 27, 2018

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. While some use the term to deny the truth of any news story with which they might not agree, most view the term to encompass stories which are basically fabricated out of thin air. . It is not a new problem.

Prospecting 185

Prospecting Decision Maker How To Social Media 185

MTD Sales Training

JULY 23, 2018

We’ve all had them; those customers for whom nothing you ever do is enough, or everything you do is wrong, or you’re blamed for everything that isn’t your fault. A picky customer is usually like that with every situation. It’s probably not just you. It could be that their character is simply one for whom nothing reaches the level of perfection they are looking for.

Customer 163

Customer Face-to-face Social Media Follow-up 163

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Zoominfo

JULY 26, 2018

As technology continues to grow and evolve, the needs of the modern customer are also changing. In an effort to meet those changing needs, marketers are ditching traditional marketing initiatives in favor of a more adaptive approach to marketing– also known as agile marketing. If you’re unfamiliar with agile marketing, it’s time to get on board. Implementing an agile strategy will help you increase marketing productivity, reduce your time-to-market, increase profits, and so much more.

Marketing 178

Marketing Campaigns Scale Analysis 178

SBI Growth

JULY 24, 2018

Strategy 180

Strategy Marketing Campaigns Research 180

The Pipeline

JULY 24, 2018

By Tibor Shanto. Everybody wants to be disruptive, well, in reality, everyone wants to be AI, but when it seems a bit of a stretch, they settle for ‘disruptive.’ But like charity, disruption begins at home. There is no doubt that sales is a people game, which means the experience buyers have with us during the cycle, and how we make buyers feel will have a direct impact on the outcome.

Buyer 159

Buyer Face-to-face Lead Rank Intent 159

Score More Sales

JULY 23, 2018

We all have lessons we’ve learned in life as time has gone on. Certain people have influenced us. In the sales field, many of us have had mentors, peers, managers, leaders and sponsors who may have influenced us. In our homes we’ve had relatives and friends teaching us and guiding us.

Influencer 149

Influencer Relationals Sales Sales Leadership 149

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Zoominfo

JULY 25, 2018

A successful traveling salesperson wields the ability to take in their surroundings and use contextual clues to glean what they can about each prospect they interact with. Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. If all goes according to plan, by the end of the visit, the consumer wonders how they’ve lived so long without this salesperson’s product. .

Top of Funnel 150

Top of Funnel Lead Nurturing Buyer Persona Marketing 150

SBI Growth

JULY 22, 2018

Why is prospecting such a negative word? If marketing is going to contribute 30% of pipeline, sales will need to generate the other 70% of sales opportunities. Most sales reps on your team hate prospecting because they relate prospecting to.

Prospecting 180

Prospecting Pipeline Relationals Opportunity 180

Hubspot Sales

JULY 23, 2018

LinkedIn Prospecting Tips. Look at the "People Also Viewed" Sidebar. Reach Out to Prospects in New Roles. Investigate Your Competitors' Networks. Scroll Through Skill Endorsements. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts. Use Boolean Google Search. Create a search alert. For most salespeople, social selling on LinkedIn is a way of life.

LinkedIn 145

LinkedIn Prospecting Hiring Ideal Customer Profile 145

Membrain

JULY 22, 2018

Failure in sales is no joke and it's never been more important to set yourself up for a great year. I recently ran a sales management masterclass for a global client and here are the key points I made to 30 sales managers about the way we all need to lead and inspire teams.

Sales Management 106

Sales Management Leads Marketing Qualified Lead Sales 106

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Pointclear

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways.

Case Study 100

Case Study PointClear Study Social Media 100

SBI Growth

JULY 27, 2018

Report 174

Report Benefit Research Strategy 174

Hubspot Sales

JULY 22, 2018

Selling Skills. Educate prospects with new ideas and perspectives. Collaborate with prospects. Demonstrate potential return on investment. Listen to prospects. Understand prospect needs. Help prospects avoid obstacles. Craft a compelling solution. Accurately depict the purchasing process. Connect with prospects personally. Differentiate based on value.

Selling Skills 145

Selling Skills Lead Rank Inbound Case Study 145