Sat.Oct 31, 2020 - Fri.Nov 06, 2020

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.

Loyalty 162
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Sales Leaders: Set Realistic Goals for 2021

The Center for Sales Strategy

Do you remember projecting 2009 revenue as we stared into the abyss of the Great Recession? We all knew it was coming as it started with plenty of notice in the Fall of 2008. Many businesses projected negative sales growth, while others simply would not accept it. The organizations that intentionally gave their teams over the top numbers to hit lost a lot of ground on annual long-term business and blew Q1 because they demanded so much more than what the market would bear for them.

Intent 101
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How to click click click your way to failure

Membrain

I wonder what would happen if we could aggregate all the time we spend clicking around inside our various sales apps, or between sales apps, and measure it. How much time would it add up to?

How To 111
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Value By Any Other Name

The Pipeline

By Tibor Shanto. There is no doubt that VALUE is central to sales success. Buyers are looking to maximize value, vendors are focused on delivering value, value, value. Yet, most sellers do not have a clear and – actionable definition for value. This has held back the quality of conversation and may explain why some sales take as long as they do. Unlike roses, it’s not just value, by any other name.

Vendor 392
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Not All Customer Touchpoints Are Equal

SBI Growth

In a world of uncertainty, market leaders are sure which customer touchpoints require prioritization. As a result of a highly volatile year, has your customer journey map been altered? As a sales operations leader, you must be confident in your.

Customer 344

More Trending

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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution. Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or

Lead Rank 246
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Sales Scrum Episode #23 – Guest Alice Heiman

The Pipeline

Sales Scrum Episode #23 – Guest Alice Heiman. Alice Heiman is the Founder of Alice Heiman, LLC. Alice is recognized by Forbes.com, as being among the world’s leading experts on the complex sale. and originally, from the widely known Miller Heiman Group, she works with owner-led companies with a B2B complex sale to build their sales organization. And today she shares the opportunities available to owner-led companies, especially in changing times.

B2B 356
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How a Software CEO Recharged the 2020 Strategy

SBI Growth

For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment.

Software 313
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4 Rules to Help Salespeople Maximize Initial Prospect Meetings

Anthony Cole Training

How important is it that you or your sales team close more business, more quickly at higher margins?

Maximizer 268
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Team Leads & Sales Professional Development at ZoomInfo

Zoominfo

We talked a bit about how Zoominfo focuses on growing from within. We hire promising SDRs with all different backgrounds and have them selling at the top of their game in under a year. Today, we want to dive a bit deeper into what happens next. What does the career path look like for these promising SDRs? . For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step.

Lead Rank 195
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I looked It Over and We’re Not Interested

Mr. Inside Sales

I’d like to revisit an objection and give you, once again, the scripts to deal with it. I still get requests from clients, as well as readers, about how to handle getting blown off when they call a prospect back. Here are three proven scripts you can use the next time your prospect tells you “I looked it over and I’m not interested…. Response #1: “I understand, and that’s perfectly OK.

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Seek Understanding in Building Relationships

Sales and Marketing Management

Author: Charles Brennan Jr. In a previous article, I talked about self-reflection and taking inventory of one’s skill set. Specifically, what skill we possess today that has already or will soon become obsolete; and what skill we need to improve upon or develop to replace the lost skill. Both are essential to navigating the current environment. But taking a deeper dive, let’s also look at how today’s reality requires we reevaluate how we build and maintain interpersonal relationships where we c

Travel 177
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Podcast 171: Scott Yorke On Positive Impact

John Barrows

On this week’s episode we’re talking with Scott Yorke of Proposify. Proposify does a great job of recognizing exemplary employees because of the positive impact they have had on the team and Scott is talking to us today about the impact he’s had. Follow the podcast: Subscribe on iTunes. Subscribe on Spotify. If you prefer to watch than to listen, here’s the full video : That’s a wrap.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Getting Personal Part 3: Personalized Recruiting

Zoominfo

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. So how do we make recruitment personal again? What Is Personalized Recruiting? Personalized recruiting refers to the process of creating more detailed, tailored hiring and recruiting processes into your overall hiring strategy.

Hiring 173
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How to Avoid Call Reluctance

Mr. Inside Sales

Nobody likes rejection, and fear of being rejected, of being unsuccessful, is what causes sales reps to avoid picking up the phone; it causes them to send emails instead of having a conversation with prospects. The solution to this is to reframe rejection. And here’s how—answer this question: how many calls do you need to make before you speak to a potential prospect?

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Author: Nick Chasinov The ongoing COVID-19 pandemic has left millions unemployed, as businesses in nearly every industry have been forced to close up shop – and many won’t be reopening. Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Agile marketing teams have moved quickly to engage the public with empathetic messages on behalf of consumer-facing brands, and though they received some criticism for sounding repetitive , their effor

Marketing 166
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First Steps to Generate More Sales Opportunities Today

Understanding the Sales Force

I experienced a number of firsts this week!

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution. Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or

Lead Rank 130
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A next gen sales methodology

Membrain

Recently, I wrote Which Sales Methodology , suggesting the 21 plus sales methodologies may not be sufficient as we look to the future. I’m not sure I’ll present a methodology for the future, but I will suggest design principles for a Next Gen Sales Methodology.

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Remote Selling is Here to Stay: 3 Ways to Drive Numbers Up

Force Management

Remote selling, buying, prospecting and training is here to stay. Even as lockdowns and restrictions loosen, B2B buyers continue to embrace, but also seem to prefer, remote interactions over face-to face meetings. That’s according to new research just published by McKinsey. At Force, we’ve found similar trends. Elite sales leaders are analyzing how well they’re supporting their salespeople in the remote environment, and making strategic changes to drive continued success or improve numbers.

Up-Sell 153
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SalesTech Video Review: @Turtl Content Personalization

SBI

SalesTech Video Review: Turtl. Easily create personalized versions of all kinds of documents – from sales brochures to proposals – to make a deeper impression on your prospects. The key is that sellers can edit core content in master documents to personalize before sending, while keeping every document on-brand and on-message. Help your salespeople stand out from the crowd, grab prospects’ attention, and make a big impression with their proposals.

Video 147
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.

Loyalty 130
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How to Avoid the “P” Word

ValueSelling

How do you have a conversation with a prospect that focuses on value, rather than the “P” word – price? We all understand that price will be a consideration when making a purchase, but when you compete solely on price, you’ve pigeon-holed your offering as a commodity. The first step to competing on value is to make sure your solution is differentiated in the buyer’s mind.

How To 142
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5 Tips To Improve Your Email Marketing Overnight

Nimble - Sales

Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent, which is four times higher than that of direct mail. When it comes to value, hosts of studies have established that businesses earn $44 for […]. The post 5 Tips To Improve Your Email Marketing Overnight appeared first on Nimble Blog.

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Meeting Financial Services Goals With a Zero-Based Budget

Allego

It’s the ninth inning of 2021. How are you going to meet your year-end goals? Time to get enough quality touchpoints with the prospects you’ve been dripping on all year. But do you have the resources to do so and are your client-facing teams up to speed for a final push? Senior leadership must plan how to help wholesalers stay in touch with clients and keep growing—for the next quarter and into the future.

Meeting 133
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How Gong’s Head of Enterprise Sales Uses Sales Analytics to Drive Decisions & Speed Deals

Hubspot Sales

This year, many brands were forced to drastically change sales tactics during the COVID-19 pandemic and the economic uncertainty that came with it. While some companies saw sales pipelines slow down dramatically , others saw them speed up to the point where it was challenging to keep up. Because of the constantly changing sales landscape, sales leaders and reps found themselves needing to make quick decisions about their strategies and how they approached customer-facing conversations.

Analytics 136
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Deal Mechanics: How to Work (And Close) 3x The Deals

Predictable Revenue

Learn how Nick's strategies on what to do in the white space in between meetings allow him to carry more pipeline and close more deals. The post Deal Mechanics: How to Work (And Close) 3x The Deals appeared first on Predictable Revenue.

Closing 127
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How to Keep Morale High While Working from Home

The Center for Sales Strategy

For some, the benefits of working from home are plenty. However, working from home is not for everyone, and experts say there are potential negative side effects to consider, such as feelings of isolation, loneliness, and disconnect. It’s estimated that 46% of employees don’t know what to do after a meeting — leading to confusion, frustration, and unproductivity.

How To 125