15 Sales Skills Every Sales Rep Needs to Be a High Performer
Allego
NOVEMBER 12, 2024
Today’s sales reps face a challenging reality: buyers are more informed, independent, and selective than ever. This shift has made sales skills training more essential than ever before. Reps need more than just product knowledge to succeed—they need a combination of hard and soft skills to build trust, engage effectively, and close deals. With up to 65% of B2B buyers researching independently (Forrester) and up to 11 decision-makers involved in each sale ( Gartner ), reps are under immense press
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