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Today’s sales reps face a challenging reality: buyers are more informed, independent, and selective than ever. This shift has made sales skills training more essential than ever before. Reps need more than just product knowledge to succeed—they need a combination of hard and soft skills to build trust, engage effectively, and close deals. With up to 65% of B2B buyers researching independently (Forrester) and up to 11 decision-makers involved in each sale ( Gartner ), reps are under immense press
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In 2024, B2B companies are grappling with a tough reality: 79% of marketing leads never convert to sales. This disconnect between lead generation efforts and actual revenue underscores the urgent need for better measurement, optimization, and strategies that convert leads into real results. The Metrics That Matter Revenue Impact Metrics Monthly Recurring Revenue (MRR) is foundational for B2B success.
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
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Watch below or on our YouTube channel Chapters [00:01] Introduction and Importance of Modern Sales Strategies [01:40] Understanding and Organizing Sales Opportunities [03:16] Differentiating Leads from Opportunities [04:47] Tracking and Managing Opportunities [06:13] The Funnel vs. The Pipeline [07:33] Analyzing Pipeline Health and Sales Quotas [09:02] The Significance of Periodic Reviews [10:51] Avoiding Common Pipeline Review Mistakes [12:24] Conducting Effective Funnel and Deal Reviews Social
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