Are You Selling The Problem Or The Solution?
The Pipeline
NOVEMBER 24, 2020
By Tibor Shanto. Selling solutions is a great approach, but there is a key prerequisite for it to work. Buyers need to actually have or feel they have the problem purported to be solved. But if they don’t see the problem, they won’t need the solution. This is why you find sellers selling more problems than solutions. Ask yourself what you are selling more, the problem or the solution?
Let's personalize your content