Sat.Jul 28, 2018 - Fri.Aug 03, 2018

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Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Companies are trying to control the message by having Marketing develop templates for Sales who then send them out in bulk to try and hit their activity metrics for the day.

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Note to CEOs: Are You Hiring Builders or Runners?

SBI Growth

Here you are. You’re a CEO. Things have been going ok…well, actually things haven’t been fantastic if you’re being completely honest with yourself. You missed your number last year, and if something doesn’t change, you will be in jeopardy of.

Hiring 168
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Don’t Let Your Buyer’s Laziness Stop Your Sale

SalesProInsider

“Nancy… you’re making this too difficult for me.” A client recently wrote those exact words to me in an email. Those are not the words I ever want to see — or hear. The email then went on to tell me how busy he was, what he wanted to “just get done”, and for me to take care of it. What came to mind as I read that email was advice I received early in my sales career: Never underestimate the laziness of your buyer.

Hiring 66
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Relationships Rule, but Data Drives Sales, Too

No More Cold Calling

The odds might not be in your sales team’s favor … yet. I’ve interviewed many sales reps over the past two months, trying to better understand the challenges they face in today’s fast-paced, digital-first sales environment. They tell me they’re overwhelmed. Projects get thrown at them with no additional support or designated priorities. They recognize that customer experience is key, but they’re burdened down with reports, cold leads, and spending time with clients who are losers, which makes it

Data 297
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Learn to listen in two words.Shut up!

Jeffrey Gitomer

It's amazing how much you can learn by just keeping quiet. People think you're smarter if you're quiet. When you keep quiet, people will often ask if everything's OK.

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Treat yourself to some social selling

Sales 2.0

OK I need to come out of the closet. In the last two posts I did a bunch of math. I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Here’s the punchline. Cold calling: 11 hours to get an appointment. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

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Why You Don’t Want a Level Playing Field

The Sales Heretic

People in business often use the cliché, “a level playing field” to express their desire for a fair and equitable marketplace in which to compete. But who the hell really wants that? If you’re competing with four other companies for a customer and you each have a “fair” and “equal” chance of succeeding, that means [.].

Customer 176
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Why Do Both Product Management and Product Marketing Produce Messaging?

SBI Growth

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan. Sound familiar? If you’re a Product Leader, the above probably rings true to you. .

Marketing 174
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7 Ways a Video Content Management System Can Benefit Your Business Beyond Marketing

Sales and Marketing Management

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. Research shows that video distributed via social media generates 1,200 percent more shares than text and images combined. On top of that, according to Aberdeen, companies that use video in their marketing campaigns grow revenue nearly 50 percent faster than those that do not.

System 174
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). 61% of marketers say thei

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Don’t Ignore Your Best Sales Leads: July Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. Are you asking for referrals from every one of your clients? Not just your buyers, but from all the people you meet at client companies during the buying process? I’m not a mind-reader, but I already know your answer. No one has ever answered “yes” to this question. Why? Because you: Think some people wouldn’t know anyone because your solution is too sophisticated, and they are too junior, too young, or too … fill in the bla

Referrals 168
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Use Customer Success Skills to Grow Sales

Score More Sales

We have become a society lacking in basic customer service and customer connection skills. Don’t believe me? Just go to a handful of retail stores with intent to purchase something.

Customer 160
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It’s Time to Start Thinking About 2019 Sales Compensation Design

SBI Growth

It is approaching the end of September. Your sales organization has just missed plan for a third straight month. And based on current performance, your organization will narrowly miss its year-end revenue targets. You hope it’s only a narrow miss.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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5 Reasons Your Sales Prospects Say No [Infographic]

Zoominfo

No. Nope. Sorry, not interested. Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. If you want to improve your sales performance, you must first understand why your prospect said no in the first place.

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What's Bob Salvin Got to Do With it? Lots!

Jeffrey Gitomer

"You don't take a chance when you bet on yourself", says Bob Salvin, an international distributor of medical products adapted for implant dentistry. He has customers in all 50 states and in 27 countries. How does he get them?

Customer 154
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Sales Suffer without Delegation in Management

Connect2Sell

Is there any role in any industry with less clarity and consistency? This is an article for people who hire Sales Managers. It’s an article about the pure role of Sales Manager – a person who does not handle accounts personally but does supervise direct reports (called salespeople) whose primary function is to sell. It is not about “sales managers” who are given this title because they manage accounts or those with dual responsibility for account management and people management.

Hiring 149
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Transform Your Tactical Sales Operations Group into a Strategic Revenue Operations Function

SBI Growth

Nobody wants to be the bad guy. Setting up rules and guidelines for the sales force to follow feels an awful lot like being a parent to a group of rowdy teenagers. Enter this information here, follow this new process.

Groups 159
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

In our increasingly digital world, new technologies constantly emerge and change the way we interact with buyers. Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality.

B2B 154
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Easiest Way to Make a Sale? Top down selling!

Jeffrey Gitomer

What does the Guggenheim Museum (a classic modern art museum in NYC in a building designed by Frank Lloyd Wright) have to do with sales success? They recommend you start at the top.

Sales 137
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How Sales Reps Can Stop Worrying and Learn to Love AI

Sales and Marketing Management

Author: Raju Vegesna Artificial intelligence is one of the most intriguing technologies of the 21st century?—?perhaps the most. It has the power to reshape the way people live, work and play. It also has the power to fundamentally change the way companies do business. One of the first places its impact will be felt is in the sales department. AI can free salespeople from busywork so they have more time to do what they want to do?

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Your First 100 Days as a CEO

SBI Growth

Joining us on the hbspt.cta.load(23541, '4e7a7e0e-dade-48a6-952f-c74186299010', {}); is Joel Trammell, the Chief Executive Officer of Black Box. In today’s show, Joel provides a wealth of advice to first time CEOs. Joel covers the first 100 days, dealing with.

Workbooks 159
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Mobile App Marketer’s Guide to Data Enrichment

Zoominfo

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). This unparalleled access to data is typically seen as great news for marketers and businesses.

Data 154
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Positional Perseverance

The Pipeline

By Tibor Shanto. Many of you are familiar with Stu Heinecke , Author/Host of “How to Get a Meeting with Anyone,” if are not familiar with Stu, you need to be, now. Stu reached for a discussion on persistence in pursuit of a client, in pursuit of success, and other steps one can and should take in engaging with prospects where you can deliver mutual value.

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Phone Sales & Business Prospecting Calls Tools Tips Methods & Ideas

Mr. Inside Sales

Avoid This One Error when Prospecting by Phone. By Mike Brooks, [link]. Learn about the best creative, effective phone business prospecting scripts, tools, tips, process, methods and ideas to help you successfully close more sales. On Facebook last week, there was a very brave soul who was making cold calls live. I clicked over to hear him doing it (he sells SEO services), and as I watched I noticed he was making one crucial error that was leading to him not getting very far with prospects.

Tools 120
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Job Trial: The Single Greatest Thing You Can Do to Separate ‘A’ Player from ‘B’ Player Candidates

SBI Growth

“Lately”, she said, “it’s been harder to identify the best candidates. It is a very competitive job market and the more time we take to evaluate candidates, the more we seem to lose them to other opportunities. What could we.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Gain More Repeat Business, Using The Gatekeeper to Get More Information, Tom Peters On Branding

MTD Sales Training

Episode 19 Gain More Repeat Business, Using The Gatekeeper to Get More Information, Tom Peters On Branding. This podcast includes: Ways to help you gain more repeat business. How to use the gatekeeper to get more information. An inspire me quote from Tom Peters on branding. Take a look at this episode on [link]. The post Gain More Repeat Business, Using The Gatekeeper to Get More Information, Tom Peters On Branding appeared first on MTD Sales Training.

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You are now under my power (statement).

Jeffrey Gitomer

What is a power statement?

Closing 239
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The 22 Best Business Coaching Services of 2018

Hubspot Sales

What is Business Coaching? Business coaches help entrepreneurs, business owners, and professionals grow in a variety of ways. They receive payment and usually work on a fixed schedule to share actionable feedback, personalized advice, and growth plans for their clients to increase company revenue, accelerate their career, or increase business growth.

Coaching 143