The Center for Sales Strategy

FEBRUARY 8, 2021

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report. Trey Morris, VP Senior Consultant at The Center for Sales Strategy, joined Matt Sunshine on the second episode of the season to analyze the data around the effects of COVID-19 and its impact on the media sales industry. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Media 124

Media Report Industry Analysis 124

Anaplan

FEBRUARY 10, 2021

Looking back on 2020, every company was forced to be more agile to quickly respond and adapt to unprecedented conditions. For example, almost every retailer rapidly offered curb-side pickup; shifted inventories for consumers working-from-home; started selling masks and hand sanitizer; and more. But the cost of being so agile cuts into profitability.

Retail 104

Retail How To Consumer Examples 104

Highspot

FEBRUARY 9, 2021

I’ve found that those strategic initiatives don’t fail because they don’t have the right people, the right processes, or the right technologies – but because the leaders entrusted to drive initiatives cannot get on the same page. Only 52 companies that were operating as of 1955 are still in business. Organizations that fail to align their marketing, sales, and services fail to increase revenue, improve profitability, optimize costs, and reduce risks.

Marketing 98

Marketing Face-to-face Analytics Sales Enablement 98

The Pipeline

FEBRUARY 9, 2021

By Tibor Shanto. There is a lot of folk myth b t out there about the telephone and its value in today’s B2B selling. Many would have you believe it does not work, which may be true for them but not for others. The view that modern selling is different, the phone is a relic. Everything is seen through a singular filter, their own. It starts with an easy lie, no one answers their phone, “I know I don’t” they say.

Prospecting 369

Prospecting Real Estate Quota Video 369

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Understanding the Sales Force

FEBRUARY 9, 2021

32 years ago, back in the winter of 1989, I experienced one of the most memorable weeks of my life. I attended Red Sox Fantasy Camp where campers like me, all greater than 30 years old and most a LOT older than that, were treated to an incredible baseball experience. The way we were treated, what we experienced, the uniforms we wore, the schedules we kept, the baseball games we played, the coaching, the practicing, the work, the game against the former Red Sox players, and the off hours camarade

Sales Leadership 367

Sales Leadership Follow-up Coaching Up-Sell 367

Sales and Marketing Management

FEBRUARY 11, 2021

Author: Sabrina Ferraioli What makes a great company? Its products? Its customer service? Its sales expertise? The management team? While each component is essential, we need to look beyond individual elements to something all-encompassing that drives a company to achieve. It's the culture. . A good company culture guides, supports and encourages a workforce to excel.

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Anthony Cole Training

FEBRUARY 11, 2021

Typically, when a salesperson doesn't win an account it's due to a few different factors; the prospect didn't have a compelling reason to make a change, the salesperson didn't do enough to uncover their capacity to invest, or the incumbent wasn't properly eliminated from the running. In this article, we discuss the 3 Rules every successful salesperson must follow in order to eliminate stalls and objections during the sales process.

Objections 279

Objections Account Prospecting Sales Process 279

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Mr. Inside Sales

FEBRUARY 12, 2021

Many sales reps struggle when following up on emails they’ve sent out to prospects (or even clients!). When they get the prospect on the phone, they open with: “Did you get the email I sent?”. OR. “Did you have a chance to review my email?”. These kinds of openings just create stalls, such as: “No, I didn’t have time,”. OR. “What email?”. Frustrating, huh?

Follow-up 228

Follow-up Face-to-face Sales Qualified Lead Gatekeeper 228

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business. The biggest problem with email is that personalization is on the decline.

Quota 296

Quota Channels Decision Maker Cold Calling 296

Understanding the Sales Force

FEBRUARY 12, 2021

When I was growing up in the hilly areas of central Massachusetts, snowstorms meant that unless cars had chains or studs on their snow tires, cars would not get enough traction to drive up a slippery hill. You could get out of the car and walk up the hill and after abandoning their cars, many people actually did that. When executives running tire and auto manufacturers grew tired of people complaining about this, they finally came up with the perfect solution.

Face-to-face 227

Face-to-face Company 227

Zoominfo

FEBRUARY 12, 2021

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendo

Social Selling 263

Social Selling B2B Social Media Top of Funnel 263

SBI Growth

FEBRUARY 11, 2021

Regardless of your industry, the number of employees, annual revenue, or any other characteristic, SBI has seen several similarities in how market-leading companies build their revenue plans. These companies are defined as the top 9% of organizations that grow organically.

Revenue 194

Revenue Company Industry Marketing 194

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Jake Rheude Getting in early on a good idea can play a big part in future success. Ask the people whose families sailed on the Mayflower or those who bought Bitcoin when it was valued at $8 (at least the ones who held it rather than spending it on pizza ). There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Understanding the Sales Force

FEBRUARY 11, 2021

When I was growing up in the hilly areas of central Massachusetts, snowstorms meant that unless cars had chains or studs on their snow tires, cars would not get enough traction to drive up a slippery hill. You could get out of the car and walk up the hill and after abandoning their cars, many people actually did that. When executives running tire and auto manufacturers grew tired of people complaining about this, they finally came up with the perfect solution.

Face-to-face 215

Face-to-face Company 215

Zoominfo

FEBRUARY 10, 2021

Want to crush your quarterly sales quota? Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. It works because people love hearing about characters who face and overcome challenges. It’s what makes a TED Talk go viral. And why you might get misty-eyed when you hear an old love song.

Examples 246

Examples Case Study Face-to-face Study 246

Membrain

FEBRUARY 10, 2021

Fear is a natural reaction to stressful circumstances. It can create an instinctual reaction that may or may not serve you in that moment. For instance, you may freeze or fight or fly, and these may protect you temporarily. But these reactions can also act against you.

ACT 162

ACT Sales 162

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Paul Nolan We asked what’s trending in digital marketing. Here’s some of what we heard back. Think Long-Term. “B2B digital marketing has usually been focused on rational, short-term activity. Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Direct response focuses on people who are lower in the funnel and who are more likely to buy today.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Alice Heiman

FEBRUARY 10, 2021

Now more than ever it is critical that we show clients our appreciation. If you are like me, you really love your customers and you want to show it. . Simple gestures of gratitude will be remembered and valued by clients, especially during these stressful and turbulent times. . Of course , the best way to show appreciation is to give them an exceptional customer experience and these ideas are some little extras beyond that to show them some love. .

Social Media 157

Social Media Hiring Referrals LinkedIn 157

Zoominfo

FEBRUARY 10, 2021

Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Scoring 246

Lead Scoring Lead Rank Revenue Customer 246

Membrain

FEBRUARY 7, 2021

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them.

Sales Enablement 157

Sales Enablement Coaching Relationals Tools 157

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Sales and Marketing Management

FEBRUARY 12, 2021

Author: Raul Perdigão Silva This Valentine’s Day, those in B2B sales should take a cue from these dating behaviors, as they’re similar to how you should approach customers to make them fall in love with your product, no matter what you’re selling. Courting a customer can feel like dating. When you start dating someone, you typically do some research to get to know the person and work on building a relationship if it’s a mutual fit.

Customer 177

Customer Intent B2B CRM 177

Partners in Excellence

FEBRUARY 10, 2021

Recently, I’ve been trying to shift my own thinking and vocabulary about buying and selling. Several people have asked me about it. I thought I’d spend a little time on it. I believe shifting our vocabularies from Buyer/Seller to Buying/Selling is much more than wordsmithing. It forces us to change our perspectives about how our customers buy—or drive their problem solving/change initiatives.

Buyer 155

Buyer Channels Vendor Strategy 155

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.

Company 246

Company Face-to-face Enterprise Enterprise 246

The Center for Sales Strategy

FEBRUARY 9, 2021

Tom Brady is one of those figures that draws emotional responses ranging from adoration to outright disdain, often depending on whose team has had their playoff hopes crushed by him during his long tenure in the NFL. But, say what you want, there is plenty for all of us to learn about how to be an effective leader by observing what Tom Brady does. What he accomplished on Sunday is indeed one of the most profound successes in professional sports as he transformed a young, talented team in Tampa B

Sports 143

Sports System Benefit How To 143

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Brad Wayland Over the past five years, remote working has grown by 44%, and COVID-19 pandemic has pushed many companies to operate remotely or at least offer hybrid options. . Even if you’re not working remotely, you may be trying to at least shift to a remote hiring process to avoid exposing employees to more people unnecessarily. Therefore, many managers are tasked with learning how to interview candidates remotely.

How To 177

How To Policies Video Google 177

Allego

FEBRUARY 11, 2021

Sales enablement strategy is in the spotlight. The economic uncertainty, workplace restrictions, and market instability of the past year have shaken organizations in almost every industry. The pandemic revealed that one of the most important factors for survival is an effective sales force. More than ever, you need sellers who can hit the ground running and deliver your value proposition in a compelling, consistent manner that moves prospects through the pipeline and closes deals.

Scale 143

Scale Sales Enablement Hiring Strategy 143

Zoominfo

FEBRUARY 8, 2021

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.

Trends 230

Trends Trade Show Retail B2B 230