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In today’s fast-paced and competitive sales environment, the importance of effective sales training cannot be overstated. A strong sales training program combined with modern sales training software directly impacts sales performance, win rates, and overall revenue. According to the RAIN Group Center for Sales Research , organizations with the most effective sales training programs see dramatically better business outcomes.
Buying friction disrupts the customer lifecycle and grinds deals to a halt. Buyers are continuously reconciling how their environment and needs are changing as they evaluate suppliers and their solutions, and at the same time dealing with the complexity of internal coordination and changing buying processes.
Social listening is a powerful tool that can provide crucial insights to help guide decision-making. Most businesses know this and may already have some social listening tactics. But does your current social listening strategy drive sales? Keep reading as we explore how social listening is linked to sales and offer some tips to help you grow your sales by improving your social listening.
The Boston Red Sox had a mediocre team in 2024. They had too many left-handed hitters, not enough starting pitching, an undependable bullpen, and by far, the worst defense in the MLB. Sure, they won half their games, but they lost the other half – many of them games they should have won. Most sales teams win fewer than half their “games,” and while defense can’t be blamed, pitching can!
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Like a championship sports team that needs great athletes , exceptional salespeople are the lifeblood of a high-performing sales organization. But if you have recently recruited new salespeople, you probably have also experienced how brutal it is to try to hire top talent in today's market. Even during more favorable hiring conditions, hiring sales executives is risky.
It’s time to pivot, embrace GenAI’s strengths, learn about its limitations, and let it play a collaborative role in sales and marketing efforts moving forward. The post 3 Ways GenAI Shapes and Empowers B2B Enterprise Sales and Marketing appeared first on Sales & Marketing Management.
It’s time to pivot, embrace GenAI’s strengths, learn about its limitations, and let it play a collaborative role in sales and marketing efforts moving forward. The post 3 Ways GenAI Shapes and Empowers B2B Enterprise Sales and Marketing appeared first on Sales & Marketing Management.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Ultimate Guide to Driving Your Business’ Sales Through the Roof In today’s highly competitive market, driving sales and growing your business isn’t just about having a good product or service. It’s about creating a solid strategy that captures your audience’s attention, engages them, and converts interest into actual sales.
Prospecting is the cornerstone of sales success. It’s the process of identifying, qualifying, and engaging potential customers. However, many sales professionals find prospecting daunting. This is where targeted training programs can make a significant difference.
I last wrote about the efficacy of cold emails/LinkedIn Messages in February, when it was clear that immature AI and ineffective cold messaging wasn’t effective. The phone was and still is a better option. Read here. Although I continue to receive pathetic emails and Messages, I recently got one that was significantly better. Allow me to share some examples of typical emails/messages so that you can avoid these mistakes and then I’ll show one that suggests there is finally hope for
In today’s fast-paced, highly competitive sales environment, one of the most significant opportunities for sales teams to differentiate themselves is by delivering a powerful, consistent message. Sales consistency is not just about keeping your messaging aligned; it’s about ensuring every interaction your salespeople have with a prospect or customer mirrors the core values and promises of your brand.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
When asked, most sales managers say that one of their greatest challenges is their ability to motivate salespeople. If a sales manager can figure out what makes their salespeople “tick,” they can help them hit their goal numbers. Motivation seems like hard work because nearly every salesperson values different things. However, there are several steps a sales manager can take to establish a motivating environment for salespeople in order to build a high-performance sales team.
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
Force Management Co-Founder John Kaplan and five-time CRO John McMahon recently had an in-depth discussion on the Revenue Builders Podcast about sales kickoffs. Combining their years of experience, they hashed out what works and what doesn't when it comes to planning and leading a kickoff event as a revenue leader. Listen to the full podcast conversation here.
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
On this episode of The Sales Gravy Podcast, Lucy Beth Adams sits down with Master Sales Trainer, Jessica Stokes to discuss her journey in sales, from her early days in cold calling to becoming a top trainer. She offers valuable insights on maintaining customer relationships, handling objections, and staying motivated in a challenging sales career. Key Takeaways: – Facing Rejection with Determination: Early sales careers can involve a lot of cold calling, rejection, and setbacks.
We’re excited to share the findings of our latest research, which was just published in Harvard Business Review: The Hidden Costs of CRO Turnover. I n the article, co-authored with my colleagues Bryan Kurey and Dave Lingebach, we examine the high costs of Chief Revenue Officer (CRO) turnover and its significant impact on company performance. The data is clear: replacing your CRO can often hurt growth more than it helps.
Even the biggest pizza chain in the nation has hard times. But Domino’s was able to maneuver out of its difficulty thanks to its Emergency Pizza promotion. How did Domino’s emergency pizza bring the company back from a disastrous sales slump? Break In Case Of Domino’s Pizza Emergency A few years ago, Domino’s was reeling […] The post Domino’s Saves Company With Emergency Pizza Promotion appeared first on GCTV.
Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Get Your Content Seen by The Masses Having your content appear before more than a handful of people is challenging. With the internet as vast and competitive as it is now, it is difficult to set it apart from all the other postings, let alone have it go viral. Proper content creation involves a lot of time and potential investments.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sales funnel optimization involves improving each stage of the sales funnel to increase the number of leads that convert into customers. The post How to Optimize Your Sales Funnel to Boost Revenue appeared first on Sales & Marketing Management.
In my last two posts ( this one and this one ) I described a framework for progressing larger sales opportunities that I have had a lot of success with. It is a process described in Robert Miller and Stephen Heiman’s book “Strategic Selling” (now called New Strategic Selling.) In this framework there are four types of people involved in a sale. The economic buyer The users The gatekeepers The coach I described these four types of people and gave you some tips on how to find the fourth type of pe
American Eagle filed a lawsuit against Amazon alleging the online marketplace is using AE’s trademark to sell knockoffs. Here’s what you need to know about the case. American Eagle VS Amazon The retailer American Eagle is suing Amazon for using the trademark of AE’s Aerie line to promote third-party knockoffs, or dupes, of the brand’s […] The post American Eagle Accuses Amazon Of Selling Knock-offs appeared first on GCTV.
LLMs are providing sellers the opportunity to reshape their engagement strategies. Ideally, enabling higher impact first conversations. We can ask the LLM to research the organization, identifying the key issues the company is facing. We can ask the LLM to write a relevant prospecting letter focusing on a certain persona. We can ask it to script a conversation we’d like to have with the customer.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
It was a dark and rainy night, the kind of night where the ghosts of unmet sales goals haunted business executives as they stared out the foggy windows of their corner office suites. The kind of night when you feel the urge to call for help, but who’s available this late? Who can guide you toward those elusive EOY sales goals with just a few months left in the year?
It is impossible to know when the first sales coaching conversation occurred. One can imagine a young apprentice blacksmith, a potter, or a weaver learning both the craft and the skills for selling their wares at a marketplace. Or perhaps it goes back further to a community leader coaching young people in how to negotiate the best trade for furs and salted meat in the next village over.
To gain a new edge in the never-ending fast food wars, McDonald’s is introducing a new version of a fan favorite item: the Chicken Big Mac. But what does this new menu item actually reveal about the company? Why The Chicken Big Mac? Starting October 10th, the chicken Big Mac will be available in McDonald’s […] The post Chicken Big Mac Flies Into American McDonald’s appeared first on GCTV.
“Objections,” more specifically, “Objection Handling” have been a fundamental part of sales training, probably since the first sale. I can imagine Adam saying to Eve, “But that’s not a Granny Smith, I prefer those… ” Fear strikes at the heart of too many sellers. “This call will be great as long as they don’t bring up these issues?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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Why do so many managers fall into the trap of reactive hiring, and what can be done to avoid it? Discover the transformative insights of Mike Carroll , the founder and CEO of Intelligent Conversations.
As part of the DisAbility Affinity Group’s spotlight month, Trisha Matthews, the AG’s professional development chair, reflects on her experience advocating for herself as a woman engineer with autism. The post An Autistic Woman’s Guide to Asking for Help: Self-advocacy in the Workplace When Living With a Non-visible Disability appeared first on Grant Cardone - 10X Your Business and Life.
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