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Trade shows offer sales teams a unique opportunity to connect with potential clients face-to-face, build relationships, and showcase products. In fact, 72% of attendees are more likely to buy from exhibitors they’ve met in person, making trade shows a powerful lead generation channel. But to stand out in the hustle of a crowded event floor, […] The post Maximize Trade Show Success: A Sales Team Playbook appeared first on Revegy.
Remember when uploading your resume to LinkedIn and asking colleagues to rate your skills was enough? Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post.
Effective prospecting is the backbone of sales success, yet finding candidates with the right skills can be challenging. Sales professionals need a unique blend of persistence, creativity, and communication to excel in prospecting. Companies can better evaluate these abilities by focusing on key indicators during the hiring process. Here, we'll guide you through the steps to identify strong prospecting skills in potential hires, ensuring you select the best candidates to drive your business forw
In today’s hyper-competitive business landscape, breaking down silos between departments isn’t just good practice—it’s a revenue-generating necessity. For example, when sales, marketing, and customer success teams work together, they can drive more effective cross-selling, upselling, and customer retention strategies. Marketing helps sales win deals, and customer success ensures that customers remain happy and loyal, contributing to recurring revenue.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
With the right information and strategic bets in place, leaders prime their organizations for revenue excellence in 2025 and beyond. But even the best revenue plans can fall short of delivering their projected results if the execution and rollout aren’t up to par. In our discussions with market leaders, we often see the best organizations go beyond fixed multiyear project plans; they are agile, constantly adapting to the market and achieving higher returns faster.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know. Why Your Client Should Invest in OTT Ads OTT Continues to Make Waves When it comes to KPIs, CTV and OTT ads are ranked most important, even more than social or search: CTV/OTT: 69% of marketers say this is the most important/valuable media type for achieving their advertising goals Social Media: 43% Linear
Nimble’s new Email Sequence Automation is designed to streamline your entire sales process from lead capture to conversion. This update connects Email Sequences with Workflows, Web Forms, and Webhooks to automate follow-ups, personalized outreach, and repetitive tasks. By automating these The post Nimble CRM Launches Email Sequence Automation for End-to-End Sales Management appeared first on Nimble Blog.
Looking to improve your sales performance in sales ? This piece offers essential strategies designed to enhance your effectiveness. Discover techniques for goal-setting, time management , fostering connections, and beyond. Understanding and addressing customers’ pain points is crucial to establish a human connection and achieve sales success. These tips are invaluable whether you’re a novice or a seasoned professional, guiding you towards sales success.
Sales professionals frequently talk about “selling value,” but few know how to focus the conversation on issues that impact value for the buyer. That’s unfortunate because the best way to offset pricing pressure is by identifying, quantifying, and presenting value. Selling value begins with a deep understanding of your customer’s business and how your solution positively impacts it.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero
I‘m going to level with you — the statement I’m about to make probably sounds like one of those meaningless platitudes about selling you‘d hear at some seminar that you were pressured by your employer to attend, but I swear I’m going somewhere with it. Ready? Credibility is the currency of sales. It's the most valuable asset you have to support your efforts, and without it, your engagements and relationships are almost bound to get away from you.
Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI. The post Right Destination, Right Design… Right On! appeared first on Sales & Marketing Management.
Creating a winning sales pitch is a presentation that ends with a decision being made. That is our definition. When presenting to get a decision, it is important to understand this: Theoretically speaking, if a salesperson has done everything correctly up to the point of presentation, then their prospect should be in a position to make a decision at the end of the presentation 100% of the time.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today. Choosing an appropriate solution will depend on your organization’s challenges, opportunities, and objectives, and even businesses of similar headcount and revenue in the
The New England Patriots’ new head coach Jerod Mayo picked up his first win and loss in the first two weeks of the NFL season. I read in the Boston Herald that he is only 177 losses away from tying the NFL coaching record for most losses by a head coach, currently held by both Bill Belichick and Tom Landry. My first reaction was, do they expect him to be that bad?
A look at consumer travel trends and preferences of Gen Z and Millennials can be helpful when designing corporate-sponsored events. The post Good Vibrations for Multiple Generations appeared first on Sales & Marketing Management.
Let’s face it: AI isn’t going anywhere. In fact, when it comes to the big wide world of sales, folks seem to be getting nice and cozy with the idea of using AI for all things sales-related. In the last year alone, I – and the entire world, it seems – noticed that AI made quite the impression on multiple industries worldwide, from digital marketing to healthcare (in all honesty, I genuinely haven’t witnessed this much hype around a topic since the global explosion of One Direction … you just had
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Win rates are critical to driving performance and achieving our goals. Win rates are critical to our understanding of our pipelines. We leverage them to help us understand whether we are working a sufficient volume high quality opportunities to achieve our goals. The higher our win rates, the more we shift the pipeline numbers in our favor. As a simple example, today, we settle for 15-20% win rates.
This week, we hosted a webinar with Force Management Senior Partner Tim Caito. Tim is our resident expert on sales negotiation and has years of experience planning and leading sales kickoffs. He joined us to share his do's and don'ts when it comes to planning a sales kickoff that drives measurable results on company strategic goals and revenue objectives.
Offering steep discounts may bring in new revenue, but you attract a user base that expects ongoing price reductions. You can takes steps to increase sales that don’t require cutting price and biting into profits. The post How to Increase Sales Without Discounting appeared first on Sales & Marketing Management.
Upselling is a great way to increase your customers’ lifetime value, strengthen relationships, and even improve a customer’s experience with your business. And when implemented effectively, upselling doesn’t have to be awkward for the sales rep or annoying for the customer. In fact, upselling can be a key component of your company’s growth strategy.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
If you are a manager, sit down, swallow hard, ask yourself this question: “Do your people actually look forward to meeting with you?” Perhaps ask yourself, “Do you look forward to meeting with your manager?” Alternatively, “Do they look forward to taking you on a customer call?” If you and your people are like 70% of the sellers I meet, the answer to this question is usually an eyeroll.
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
The 2024 Talent Magazine dropped a bombshell on the state of workplace engagement, and spoiler alert—it's not pretty. From burned-out bosses to a workforce on the brink of a mass exodus, these numbers are a wake-up call for anyone with a stake in the corporate game.
Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman Sales Process is designed to tackle these difficulties and guide you through the sales process. In this post, we’ll break down the Miller Heiman Sales Process, outline its step-by-step approach, and help you determine if it’s the right fit for your sales team.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
We are each consumed with problems. Problems we encounter in our jobs, problems our organizations have, problems in our industries and markets, problems in…… It’s overwhelming and exhausting. We can’t possibly address all of them, and too often, when we do, new challenges pop up. Too often, we push the problems to the side, just ignoring them, accepting the consequences.
The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.
In business, like all other industries, consumer trends ebb and flow. Right now, there’s a new fad that has taken over and changed the landscape of the restaurant sector… And it’s dining solo. The Rise Of Dining Solo In the past few years, more and more people are making restaurant reservations for one… ESSENTIALLY DINING […] The post Newest Restaurant Trend… Dining Solo appeared first on GCTV.
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