Zoominfo

MARCH 17, 2021

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

Company 324

Company ROI Survey Face-to-face 324

The Pipeline

MARCH 12, 2021

By Tibor Shanto. The key difference between a tribe and a herd is that the former walk on two legs. Herd mentality persists in both. Sales like most tribes being a bit more civil than antelopes, prefers the 80/20 rule, over herd mentality. I have always been fascinated by how willing sales types are to accept the 80/20. Some years ago, I wrote a piece suggesting that we should elevate the tribe and go for 70/30.

Sales Leadership 386

Sales Leadership Data Quota Sports 386

No More Cold Calling

MARCH 25, 2021

Who paved the way for women in sales? Picture yourself in 1900. You didn’t have the right to vote or run for office. Your job was to take care of your household, your children, and your husband. If you had to work, you only had a few options: nurse, housekeeper, cook, or factory worker. Much depended on your social status as a woman, and whatever you did, you would be paid far less than men for doing the same job (a problem we still haven’t solved).

Hiring 379

Hiring eBook Cold Calling Scale 379

SBI Growth

MARCH 9, 2021

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Retention 331

Retention Marketing Revenue Strategy 331

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Sales and Marketing Management

MARCH 3, 2021

Author: Beth Siegert What are the effects on the health and well-being of our work force during the pandemic? Pre-COVID-19, it was reported that one in four individuals experienced a diagnosable mental health condition annually. Since COVID, employees are manifesting a wide variety of psychological problems, including a large increase in substance misuse and other addictive behaviors.

Coaching 317

Coaching Cost Per Click Insurance Insurance 317

Anthony Cole Training

MARCH 25, 2021

When you get to the offer step in your hiring process, it can be tempting to rush ahead and get your candidate contracted. However, this is a critical point in your system that cannot go overlooked.

Hiring 312

Hiring Sales Talent System Sales 312

The Pipeline

MARCH 2, 2021

By Tibor Shanto. The customer and their success are central to B2B sales, and the best way to that is with your expertise. It’s not by pandering or pretending that the prospect is always right as many try to do. You do have to accept that if the customer is right and always in the know, then you are nothing but an order taker. And you can tell order takers often from the way they approach taking the order.

LinkedIn 369

LinkedIn Prospecting Exact Buyer 369

No More Cold Calling

MARCH 31, 2021

Here’s what you might have missed this year from No More Cold Calling. If you were asked last year how your day was, your answer would have been: “It’s 2020.” That said it all—at least for businesses that were negatively affected by the pandemic. Their clients weren’t returning calls, and budgets were constricted or put on hold. They freaked out. Too many companies accelerated what they knew—send more and more emails—knowing that strategy was never really successful, even in the best of times.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Understanding the Sales Force

MARCH 18, 2021

It's short article Friday. According to NetShopISP, there are about 305 million total startups created globally each year and around 1.35 million of those startups are tech related. Did you have any idea the number was that huge? Typically, founders of start ups put it all on the line - everything - their house, savings, loans from friends and family and perhaps bank loans, angel investments and more.

Banking 313

Banking Hiring Relationals Up-Sell 313

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sales and Marketing Management

MARCH 22, 2021

There was a massive upswing in email volume at the start of the pandemic, and send volume continued to rise throughout 2020, according to Validity’s latest research report, “Disruption: How the 2020 Pandemic Changed Email.” At the same time, fears about the coronavirus and major changes in people’s life circumstances affected both when and how […].

Report 296

Report Research 296

Mr. Inside Sales

MARCH 1, 2021

“It’s not the will to win. that matters – everyone. has that. It’s the will. to prepare to win. that matters.”. –Paul “Bear” Bryant. football coach. You may want to win, want to make more money, want to be in the elite class of closers at your company, BUT: Are you willing to put in the work? Years ago, I thought I was, but I was wrong. Oh, yeah, I wanted to make the big money, but, I wasn’t really prepared to work for it.

Face-to-face 300

Face-to-face Call-back Gatekeeper Decision Maker 300

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

The Pipeline

MARCH 23, 2021

By Tibor Shanto. Salespeople’s primary goal is to deliver positive change, for their clients and employers, perhaps even in the other order. More often than not that includes changing the habits of buyers and users. Changing habits involves changing beliefs and or viewpoints. Something that is hard to do if you have not gone through it before. One way to stand out is to demonstrate to prospects that you not only bring different habits but are willing to change.

Lead Rank 367

Lead Rank Vendor Buyer Prospecting 367

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Openview

MARCH 1, 2021

Remote work has become the norm for many businesses in the last year, and today a startup that has built a cybersecurity platform to help manage all the devices connecting to organizations’ wide-ranging networks — while also providing a way for those organizations to take advantage of all the best that the quite fragmented security market has to offer — is announcing a major round of funding and a big boost to its valuation after seeing its annual recurring revenues grow ten-fo

Scale 199

Scale Networking Data Tools 199

John Barrows

MARCH 29, 2021

Our guest this week is Kristina Finseth, Growth Marketing Manager at Interseller. Kristina is a strong leader with incredible insight due to her diverse marketing and sales background, and her Outbound FIRE Framework has been spreading rapidly through the sales community and making an impact. She and John talk about how her sales expertise has been sharpened and perfected by mixing elements of her marketing knowledge into her routines. .

Social Media 179

Social Media Outbound LinkedIn Media 179

A Sales Guy

MARCH 30, 2021

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach. So with this in mind, the first book I recommend reading to continue your Gap Selling journey is my personal favorite sales book… Now, my favorite all-time sales book

Sales 166

Sales Intent Promotion Campaigns 166

Membrain

MARCH 3, 2021

Sales is not a profession for the weak of heart. From the first cold call, to the last presentation and request for closing, every step of the sales process is fraught with potential peril.

Cold Calling 169

Cold Calling How To Sales Closing 169

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

The Pipeline

MARCH 18, 2021

By Tibor Shanto. Don’t roll your eyes, not another piece about remembering to reach out to a prospect or a client. I am speaking more of the follow-through in execution, completing the action that you initiate. The problem in most instances the fault is not with the rep, but the people who put them up to it. This piece is more to my fellow pundits, and sales disablement folk , when developing salespeople, don’t forget the follow-through.

Face-to-face 329

Face-to-face Objections Follow-up Course 329

SBI

MARCH 18, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?

Hiring 164

Hiring Face-to-face Video Distribution 164

Engage Selling

MARCH 5, 2021

Too many leaders today are still stuck in a “behind the desk” mindset. They fixate on managing data rather than on managing their relationships with people. That must change because now—more than ever—the quality of your outcomes in sales are … Read More » The post How Managing Is Done Now first appeared on The Sales Leader.

Data 164

Data Sales Sales Management Strategy 164

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

A Sales Guy

MARCH 9, 2021

We’re almost at 50K books sold. We have less than 1,000 to go as of today March 9th. I’m blown away that I’m writing this. The idea that Gap Selling would have ever reached 50K books would have been inconceivable. In spite of years of social media exposure, an internationally acclaimed, award-winning blog, a large and growing social following every published turned me down.

Social Media 162

Social Media LinkedIn Up-Sell Follow-up 162

Membrain

MARCH 24, 2021

As sales professionals, it’s easy to think about our jobs in terms of numbers: Quotas, forecasts, and commissions leading the way. It’s easy to forget the human side of things, and when you operate in a complex b2b world, it’s even easier to get caught up in technical details.

Commission 164

Commission Forecasting Quota B2B 164

Zoominfo

MARCH 5, 2021

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

CRM 253

CRM Data Policies Networking 253

The Pipeline

MARCH 16, 2021

By Tibor Shanto. More often than not success is a question of mastering the simple and most common fundamentals. There is a reason why professional athletes practice the most likely things to happen versus the anomalies. Unlike athletes, once salespeople have a bit of success, they stop learning and practicing. If you have a base of accounts, you can probably get by for a time, but it eventually catches up.

Prospecting 299

Prospecting Video Influencer Up-Sell 299

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Sales

Allego

MARCH 30, 2021

How are successful teams adapting their coaching to ensure sales reps can find and close deals despite the challenges of virtual selling ? With reps working remotely, sales leaders are often no longer physically in the same building for observation and mentoring of their team. Practice, role playing, call coaching, reinforcement—all the traditional tools in a sales coach’s arsenal—have typically been done in person.

Coaching 160

Coaching How To Sales Coaching Film 160

Engage Selling

MARCH 12, 2021

Is your sales team taking the time to truly understand your customer? Sales, in one form or another, is as old as humanity itself. People have been exchanging goods or purchasing services since the dawn of civilization. And while sales … Read More » The post Understanding Your Customer first appeared on The Sales Leader.

Customer 162

Customer Sales Prospecting Sales Leadership 162

Partners in Excellence

MARCH 29, 2021

Symptoms are the indicators that something is wrong, something is not functioning/performing as it should. When we have symptoms of a cold, we already have the cold. We can’t do anything to prevent it, perhaps, we can just make things a little easier to manage through it. And, we may miss the opportunity to prevent the cold from recurring. In business and sales, we see similar things.

Face-to-face 159

Face-to-face Cold Calling Coaching Relationals 159