Zoominfo

MARCH 17, 2021

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

Company 324

Company ROI Survey Face-to-face 324

Steven Rosen

MARCH 23, 2021

3 Steps to Flawless Sales Execution. The pharmaceutical industry has been far less impacted by the pandemic than most other industries. With modest single-digit declines in sales, the sector has fared relatively well. The most significant factor to a slowing of growth has been attributed to a reduction in in-person meetings between sales representatives and physicians.

Pharmaceuticals 284

Pharmaceuticals Call-back Coaching eBook 284

Steven Rosen

MARCH 25, 2021

Sales Executive Leadership Forum. Build a Bigger Network and Increase Your Market Value. Every sales leader needs to consider their market value. Sales leaders should regularly evaluate and determine areas for growth for their staff and themselves. When I talk about market value, I am referring to the two critical areas that will help you increase your value to your organization and up your personal value.

Networking 245

Networking Groups Travel Hiring 245

The Pipeline

MARCH 12, 2021

By Tibor Shanto. The key difference between a tribe and a herd is that the former walk on two legs. Herd mentality persists in both. Sales like most tribes being a bit more civil than antelopes, prefers the 80/20 rule, over herd mentality. I have always been fascinated by how willing sales types are to accept the 80/20. Some years ago, I wrote a piece suggesting that we should elevate the tribe and go for 70/30.

Sales Leadership 386

Sales Leadership Data Quota Sports 386

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

No More Cold Calling

MARCH 25, 2021

Who paved the way for women in sales? Picture yourself in 1900. You didn’t have the right to vote or run for office. Your job was to take care of your household, your children, and your husband. If you had to work, you only had a few options: nurse, housekeeper, cook, or factory worker. Much depended on your social status as a woman, and whatever you did, you would be paid far less than men for doing the same job (a problem we still haven’t solved).

Hiring 379

Hiring eBook Cold Calling Scale 379

Sales and Marketing Management

MARCH 3, 2021

Author: Beth Siegert What are the effects on the health and well-being of our work force during the pandemic? Pre-COVID-19, it was reported that one in four individuals experienced a diagnosable mental health condition annually. Since COVID, employees are manifesting a wide variety of psychological problems, including a large increase in substance misuse and other addictive behaviors.

Coaching 317

Coaching Cost Per Click Insurance Insurance 317

Understanding the Sales Force

MARCH 18, 2021

It's short article Friday. According to NetShopISP, there are about 305 million total startups created globally each year and around 1.35 million of those startups are tech related. Did you have any idea the number was that huge? Typically, founders of start ups put it all on the line - everything - their house, savings, loans from friends and family and perhaps bank loans, angel investments and more.

Banking 316

Banking Hiring Relationals Up-Sell 316

Mr. Inside Sales

MARCH 6, 2021

The first word is “please.”. This may sound elemental, but I rarely hear sales reps use it when speaking with gatekeepers. Instead, they just barge in and ask if so-and-so is available. Or they just say they’re trying to reach so-and-so. Rarely, however, do they use the most effective opening of all: “Hi, is __ available please.”. Try it this week and watch yourself get further with gatekeepers than you ever have.

Gatekeeper 316

Gatekeeper Closing Face-to-face Licensing 316

The Pipeline

MARCH 2, 2021

By Tibor Shanto. The customer and their success are central to B2B sales, and the best way to that is with your expertise. It’s not by pandering or pretending that the prospect is always right as many try to do. You do have to accept that if the customer is right and always in the know, then you are nothing but an order taker. And you can tell order takers often from the way they approach taking the order.

LinkedIn 369

LinkedIn Prospecting Exact Buyer 369

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

No More Cold Calling

MARCH 31, 2021

Here’s what you might have missed this year from No More Cold Calling. If you were asked last year how your day was, your answer would have been: “It’s 2020.” That said it all—at least for businesses that were negatively affected by the pandemic. Their clients weren’t returning calls, and budgets were constricted or put on hold. They freaked out. Too many companies accelerated what they knew—send more and more emails—knowing that strategy was never really successful, even in the best of times.

Referrals 371

Referrals Cold Calling Call-back Sales Qualified Lead 371

Anthony Cole Training

MARCH 25, 2021

When you get to the offer step in your hiring process, it can be tempting to rush ahead and get your candidate contracted. However, this is a critical point in your system that cannot go overlooked.

Hiring 311

Hiring Sales Talent System Sales 311

Sales and Marketing Management

MARCH 22, 2021

There was a massive upswing in email volume at the start of the pandemic, and send volume continued to rise throughout 2020, according to Validity’s latest research report, “Disruption: How the 2020 Pandemic Changed Email.” At the same time, fears about the coronavirus and major changes in people’s life circumstances affected both when and how […].

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Report Research 296

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Mr. Inside Sales

MARCH 1, 2021

“It’s not the will to win. that matters – everyone. has that. It’s the will. to prepare to win. that matters.”. –Paul “Bear” Bryant. football coach. You may want to win, want to make more money, want to be in the elite class of closers at your company, BUT: Are you willing to put in the work? Years ago, I thought I was, but I was wrong. Oh, yeah, I wanted to make the big money, but, I wasn’t really prepared to work for it.

Face-to-face 300

Face-to-face Call-back Gatekeeper Licensing 300

The Pipeline

MARCH 23, 2021

By Tibor Shanto. Salespeople’s primary goal is to deliver positive change, for their clients and employers, perhaps even in the other order. More often than not that includes changing the habits of buyers and users. Changing habits involves changing beliefs and or viewpoints. Something that is hard to do if you have not gone through it before. One way to stand out is to demonstrate to prospects that you not only bring different habits but are willing to change.

Lead Rank 367

Lead Rank Vendor Buyer Prospecting 367

Understanding the Sales Force

MARCH 1, 2021

Today's post has nothing to do with selling, but is indirectly related because some of the businesses that have been hurt by the pandemic and the government's shut downs have sales organizations. In the US, the so-called COVID relief bill passed the house and we learned that only 9% of the 1.9 Trillion dollars in the plan goes to actual COVID relief.

Government 232

Government Small Business Small Business Relationals 232

Anthony Cole Training

MARCH 18, 2021

Making a job offer that a candidate can’t refuse, needs to think over, or can use to get a better deal from their current employer can be a difficult task. In the 8th blog of our series No Assembly Required Hiring , we discuss how to properly set up the offer meeting to help improve the probability of getting a yes from your sales candidate.

Hiring 267

Hiring How To Meeting Sales Talent 267

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Sales and Marketing Management

MARCH 15, 2021

The wrong target market is not limited to a sales problem. The damage starts with your lead generation system, then spreads to your entire business. Idioms about salespeople like “she could sell sawdust to a sawmill” have a fundamental flaw. Exceptional salespeople don’t waste their time on prospects who aren’t in their target market. Contrary […].

Marketing 284

Marketing Lead Generation How To System 284

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

SBI Growth

MARCH 11, 2021

Just imagine – you made the decision to diversify your salesforce and have created a more inclusive environment that retains A-players from varying backgrounds and perspectives. And because your salesforce thinks differently and challenges the status quo, you’ve improved your.

SalesForce 229

SalesForce Data Hiring Territories 229

The Pipeline

MARCH 18, 2021

By Tibor Shanto. Don’t roll your eyes, not another piece about remembering to reach out to a prospect or a client. I am speaking more of the follow-through in execution, completing the action that you initiate. The problem in most instances the fault is not with the rep, but the people who put them up to it. This piece is more to my fellow pundits, and sales disablement folk , when developing salespeople, don’t forget the follow-through.

Face-to-face 329

Face-to-face Objections Follow-up Course 329

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Sales

Mr. Inside Sales

MARCH 12, 2021

Prospects are good at blowing sales reps off the phone. Believe it or not, they have scripts just like you do, and one of their favorites is: “We already have someone who handles that.”. This is an easy stall to get around—if you know how. And after reading today’s post, you’ll have several ways to get past this stall and earn the right to have a conversation: Approach One: “I understand and I’ll try not to make too many waves here.

Face-to-face 216

Face-to-face Gatekeeper Licensing Decision Maker 216

Openview

MARCH 1, 2021

Remote work has become the norm for many businesses in the last year, and today a startup that has built a cybersecurity platform to help manage all the devices connecting to organizations’ wide-ranging networks — while also providing a way for those organizations to take advantage of all the best that the quite fragmented security market has to offer — is announcing a major round of funding and a big boost to its valuation after seeing its annual recurring revenues grow ten-fo

Scale 199

Scale Networking Data Tools 199

Sales and Marketing Management

MARCH 18, 2021

Mid-flight, you hear a ding and the “fasten seat belt” light illuminates. Your heart rate surges and your stomach sours. The pilot announces you’ll be experiencing “rough air” for the next 20 minutes. You are anxious and feel out of control. The person next to you appears relaxed and doesn’t even bother to look up […].

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Zoominfo

MARCH 5, 2021

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

CRM 253

CRM Data Policies Networking 253

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

SBI Growth

MARCH 2, 2021

The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.

Motivation 229

Motivation Sales Talent Retention Meeting 229

The Pipeline

MARCH 16, 2021

By Tibor Shanto. More often than not success is a question of mastering the simple and most common fundamentals. There is a reason why professional athletes practice the most likely things to happen versus the anomalies. Unlike athletes, once salespeople have a bit of success, they stop learning and practicing. If you have a base of accounts, you can probably get by for a time, but it eventually catches up.

Prospecting 299

Prospecting Video Influencer Up-Sell 299

Mr. Inside Sales

MARCH 22, 2021

More and more these days, decision makers hid behind their assistants or other influencers. Many sales reps get frustrated by this and often try to get past these very important people, thinking that only the decision maker is worth talking to. Big mistake. As I’m sure you’ve no doubt noticed, influencers have, well, a big influence on the final decision sometimes, and they almost certainly have a big influence on the decision maker.

Influencer 203

Influencer Decision Maker Face-to-face Gatekeeper 203