November, 2017

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Pointclear

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

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Focus on the Real Drivers of Revenue Growth

SBI Growth

Joining us for today’s show is Bryan Adams, the co-founder and Managing Partner for Integrity Marketing Group. Matt and Bryan use the How to Make Your Number in 2018 Workbook to share emerging best practices. Access the latest hbspt.cta.

Workbooks 279
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5 Ways Sales Managers Can Improve Their Leadership & Culture At Work

MTD Sales Training

Last week, the CMI and Glassdoor published their research findings on management trends in their paper ‘Leadership and Culture at Work.’. It’s always interesting to see how companies are adapting to the wildly-changing world of business, and it’s studies like these that help us as sales managers and sales directors to understand how we need to shape up for future business opportunities.

Hiring 268
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Confusing Journey With Destination

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. I spent the weekend with some friends who were planning an overseas vacation next spring. This is something they have wanted to do for some time, they have been saving up money, vacation days, and sacrificed in other ways, in order to make the trip everything they wanted. You can sense the energy of anticipation that is going into every element of the planning, and ensuring that the trip lives up to everything they imagined and more.

Travel 253
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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11 Ways to Close Your Next Presentation with Impact

The Sales Heretic

In my last post, I warned against using six weak approaches to closing a presentation. Whether you’re introducing a new product at a trade show, addressing your team at your annual sales meeting, or making the case for your company to your dream client, you want to end with a bang, not a whimper. How [.].

More Trending

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Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

Pointclear

For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads.

Media 266
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An Executive View of Campaign Strategy & Planning

SBI Growth

Joining us for today’s show is Randolph Carter, the VP of Marketing in North America for Rentokil. Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. To follow along.

Campaigns 271
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7 Habits Of Highly Successful Business Development Managers

MTD Sales Training

A habit can be defined as ‘any behaviour that is repeated regularly and tends to occur subconsciously’. When we work on something continuously, we start to lay down a pattern of behaviour that is reflected every time that specific situation occurs. This behaviour becomes the norm for us and we see it as such; a normal way of doing things. So, what should a business development manager (BDM) develop as habits, the normal way of behaving?

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Now Is The Time To Get Ahead Of Then

The Pipeline

By Tibor Shanto. With the end of the year in site, only six hopping Saturdays till Xmas, we sometimes face hard choices as to where to put our efforts. Put everything we have in closing and renewing what’s here and now; or ensure that I am well set for the next quarter, or year. Unfortunately, and often for all the wrong reasons, including guidance from a manager, the former wins out.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Six Ways NOT to Close a Presentation

The Sales Heretic

A while back I discussed six awful approaches to opening a presentation that you should avoid at all costs. However, the end of a presentation is just as important as the beginning. The last thing you say is the first thing your audience will remember. (That is, if they remember anything at all.) The way [.].

Closing 226
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Surviving Q4: 5 Things Salespeople Should Do to Make Their Number

Sales and Marketing Management

Author: Frank Visgatis A constant reality for salespeople is quota pressure. There are years when everything goes well and hardly a thought is given to whether numbers will be achieved. If 2017 has been a year like that I hope you’re enjoying it. Remember, coming off a strong year often means starting January 1 at zero with more aggressive numbers to make.

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Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

It’s easy to give up after a few tries. You run ads, bring in leads, and then follow up. But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. That’s not necessarily a bad practice. After all, upselling existing customers represents a lot of revenue potential for your business. But your business can’t survive on existing customers alone.

Lead Rank 196
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Re-launching Personas at SKO? 3 Tips to Stick the Landing

SBI Growth

The World’s premier athletes are preparing for the biggest moment of their careers, the Winter Olympics. As your organization’s Sales Enablement leader, you also have a date in early winter top of mind… Sales Kickoff (SKO). You have been preparing for.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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7 Habits Of Highly Successful Key Account Managers

MTD Sales Training

When we work with Key Account Managers (KAMs) we are often impressed by their knowledge, skillsets and attitudes that drive them to success. So that we can share their successful attributes and maybe model their behaviours, we have put together some ideas that drive their progress. Here are seven habits that the best ones we’ve studied consistently apply to gain great results.

Account 189
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3 Sales Thanksgiving Turkeys

The Pipeline

By Tibor Shanto. While the president may be set to pardon a turkey today, I am not sure we should be so generous when it comes to some offences committed by some in sales. While we may not be willing to pardon or forgive, it seems worthwhile to look at some turkey moves sellers, at times including myself, make in the course of their day. Awesome. While there are many words used in sales that should be banned (not just from sales, but the planet), there are some that are just irritating and eith

Course 194
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Stop Complicating Things

The Sales Heretic

We live in complicated times. Everything from our clothes, to our phones, to our investments is more advanced, sophisticated, and complex. We have access to more information than ever before and we have more choices than ever before. Which leads to a problem. We’re overwhelmed. We’re uncertain. We’re confused. And that creates a problem for [.].

Leads 200
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3 Ways Customer Data Can Increase Workplace Efficiency

Sales and Marketing Management

Author: Judi Hand Contact center employees have one aim: using the information at their disposal to solve a customer’s problem. Companies provide these workers with data, contact history, service history, and so on to help them answer whatever questions the customer asks. But companies focus so much on the relationship between customers and data that they often ignore how smart data practices affect employees.

Data 218
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Thanksgiving and Gratitude, in our own Words

DiscoverOrg Sales

We love coming to work each morning. We’re grateful for the daily trust of our customers, for the encouragement and camaraderie of our colleagues and coworkers, and for the community that welcomes and makes a space for us. DiscoverOrg is a special place to be, and we have much to be thankful for. Before the rush of the holiday season, before the end-of-year hustle takes over completely, a few DiscoverOrg customers and employees have something to say: Henry Schuck, DiscoverOrg CEO and Co-founder.

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4 Talent Management Tips- ‘A’ Players Want Leaders Not Bosses

SBI Growth

Best-in-class sales leaders are blurring the lines between professional and personal. As a result, they are outperforming sales bosses on a revenue-per-head basis by double digits. In a most recent Gallup study, engaged employees produce on average 20% more higher.

Study 214
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19 Sales Tips For Closing The Sale

MTD Sales Training

Many salespeople fear the ‘close’ of the sale, as they think it might be putting too much pressure on the decision-maker. Use these 19 tips to reduce this fear and build confidence when you get to this strategic part of the sales cycle. 1) Get rid of sales objections before they come up. By anticipating and dealing with objections early on in the sales cycle, there is more chance you will hit the buyer’s purchase decision with a clean run. 2) Don’t think of the close as a close; think of it as a

Closing 186
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When In Doubt – Err on The Side Of More!

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. I find too many sales people, despite the image they may project, are way too conservative in their approach to selling. While this may not be a pronounced issue for those tasked with managing or servicing current accounts, with the only expectation being “organic” growth. What is organic growth any way, is that like growth we would have gotten even without any help from the account manager, or is the level of growth achieved even with the meddl

Call-back 194
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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SKO Sales Kickoff Ideas

Score More Sales

It is the time of year sales teams are huddling to plan for next year and depending on who is doing the planning, results will or will not be what is critical for your team’s success.

Sales 185
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The Art of Failure

Sales and Marketing Management

Author: Cate Gutowski Failure is something we don’t talk about enough in business. In fact, it’s practically a four-letter word. In the industrial world, we’re trained that failure equals incompetence, which equals…out of a job. Yet, Silicon Valley startups teach us that failure is cool. Some even wear it as a badge of honor. In the software world, failure equals cool, which equals job security.

ACT 200
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The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

Acquiring new business and company growth go hand in hand. Many companies and organizations have entire teams dedicated to finding new business prospects. So lead generation tools are critical to supporting a company’s growth objectives. While there are many different kinds of lead generation – content marketing, advertising, SEO, email campaigns, cold calling, list-buying, hosting events, and attending tradeshows, just to name a few – a sales and marketing intelligence tool is great

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Improve the Productivity Rates of Your Sales Team

SBI Growth

Joining us for today’s show is Steve Bonvissuto, the Executive Director for Innovation at MarketSource. Steve answers questions out of SBI’s 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to share his deep knowledge of strategic sales systems. To follow along flip to.

System 207
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Why Your Account Based Sales Reps Shouldn’t Close Business This Year

No More Cold Calling

You should be focused on lead generation for 2018. Closing the sales year with a bang is nice, but signing new clients shouldn’t be the focus for account based selling teams in Q4. Sure, some companies have unused budgets you need to grab, but that is an unlikely scenario. Account based sales reps quarterback complex deals that rely on an exquisitely crafted, fine-tuned prospecting strategy—not a last-minute free-for-all.

Account 180
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What Kind Of Sales Year will 2018 Be?

The Pipeline

By Tibor Shanto. As we head into 2018, we are heading into a year that could make the current economic cycle the longest since the great depression. Currently the longest is the 120 months, from March 1991 to March 2001. This could well mean that there is more than a real possibility that the next 12 – 18 months will see an economic slowdown, at the same time many market pundits also point to age of the current bull market, and real possibility of a pull back.

Sales 193
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Prospecting is About Conversations, Not Apps and Hacks

The Sales Hunter

Your success in prospecting is not going to be based solely on the app or hack you buy or download and spend too many hours learning how to use. Your success is going to be based on the conversations you have with prospects. It’s time to quit thinking one more tool is going to bring […].