March, 2017

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Where Do You Rate On The Paradoxical Nature of Time?

Bernadette McClelland

Each one of us has the opportunity to make a positive impact on someone else’s life. How cool is that thought? Because deep down inside, the majority of us love to help – we get a kick out of knowing someone else can do a better job, feel better about their possibilities, their abilities, their results, and themselves – even if it just a 5 minute window we both looked through together.

Skype 319
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The Ultimate Guide to World-Class Product Marketing

SBI Growth

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions. Our conversation today is focused on associating product marketing excellence with.

Marketing 249
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What Awesome Sales Leaders Are Doing to Lead Their Team to Succeed

Steven Rosen

Awesome Sales Leaders. It would be great to understand what awesome sales leaders are doing to lead their team to succeed? As a sales leader, there are only so many levers you have at your disposal to impact team success. However, you know that where you put your emphasis can have a dramatic impact on sales outcomes. Here are the top five areas that I have seen successful sales leaders focus on, to outperform their competitors.

Lead Rank 294
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It’s Not the Number of Leads You Have. It’s the Quality that Counts!

The Sales Hunter

What does your sales funnel look like? Is it full of junk? What is the % of leads at the top of your funnel that actually become customers? I see way too much time being spent on keeping names in a sales funnel just for the sake of keeping a sales manager happy. It’s time […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How Can Tech Companies Attract More Women in Sales?

No More Cold Calling

Women have everything it takes to succeed in sales. Ask any B2B sales leader about their lead generation challenges, and you’ll get specific answers about why their teams can’t get access to buyers, how sales processes have gotten too long, or why they’re losing to the competition. Ask them why there aren’t more women in technology sales , and they’re not quite sure.

Hiring 242

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The Curse No Salesperson Said They Suffer From – Ever!

Bernadette McClelland

My family always plays games on Christmas Day and one of our favourites is Charades. Not only do we find it massively amusing, but the person who is up front generally gets so bemused and frustrated at why their simple label cannot be guessed in such a relatively short time-frame, especially considering all the clues they are giving. And like many of us, we know what we are conveying yet wonder how something so simple, complete with our own clues and instructions, cannot be understood by those w

Hiring 236
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Boost Enterprise Value by Targeting Customer Acquisition Costs

SBI Growth

Companies create significant value by pulling the Customer Acquisition Cost (CAC) lever. Consider a 1,200 employee mid-market company. In this example scenario, the company’s CAC was roughly $100,000 before aligning its sales and marketing strategies. However, the marketing team had.

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Top Sales Performers Who Behave Badly

Steven Rosen

Having a team of top sales performers is great! Well maybe. Sports teams that have many great players don’t always win championships. Less talented teams who have great chemistry and are committed to doing whatever it takes to win usually come out on top. When I coach sales managers on how to get the best out of their team, I realize that not all top performers are the same.

Energy 275
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Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg Sales

If a salesman wanted to sell you a bridge in Brooklyn, you’d recognize the racket almost immediately. Today, it’s a punchline, but once upon a time, people took the offer seriously: Two people a week for 30 years bought a worthless deed to the Brooklyn Bridge thinking the document would change their fortunes with the toll fares they could charge. Turns out all they had bought was an expensive piece of parchment.

Campaigns 235
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Want Qualified Sales Leads? Stop Your Team from Cold Calling

No More Cold Calling

Lead generation shouldn’t be that tough. Let’s be honest. Cold calling is bottom-of-the-barrel prospecting. It can take eight to 14 touches to just to reach a prospect who isn’t expecting a call from your sales rep. He’s “dialing for dollars” (read: “wasting time”), and who has time to waste? There has to be an easier way to score qualified sales leads!

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Questioning The Path You Are On

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . The fate of an unscheduled call to a prospect, a cold call, is determined in the first few seconds of a call, one can argue even before that. By before that, I mean the hundreds if not thousands of practice calls the prospect has had to hone their craft and perfect their means of blowing us off. One can argue that the callers, the sales people have also had the opportunity to practice; true, but there is practice with a goal and purpose in mind.

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Why Sales Is a Great Entry-Level Job

Sales and Marketing Management

Issue Date: 2017-03-20. Author: Bob LaBombard. Teaser: A review of online job boards indicates that many companies need to fill sales positions, but are having only mild success. The perception of sales as a career isn't at a high point among millennials, but what they don't see is that it is a great opportunity to get a foothold in the business world, whether it's for a long career in sales or a launching pad to something else.

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Make the Switch to Value-based Pricing

SBI Growth

Meet Dave, a mid-market tech CEO. He is smart, savvy, and universally respected by his employees and industry peers. He’s invested wisely in sales and marketing optimization over the years, and consequently his team makes the number more often than.

Industry 257
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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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The Official 2017 List of 21 Sales Core Competencies

Understanding the Sales Force

Image Copyright Bluberries. These days, changes happen faster than ever and the same can be said about professional selling. Selling is evolving, the rules of business are changing, there is more information available on line than there was last week and sales organizations must evolve accordingly. Back in 2014, I introduced what was then the most current version of Objective Management Group's 21 Sales Core Competencies.

Groups 221
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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses.

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Are You Making Your Prospect Uncomfortable?

The Sales Heretic

A female friend called me recently to tell me a story. She had arrived home from work around dusk. As she approached her house, she noticed two men walking through the neighborhood. She pulled into her driveway, opened her garage door, and parked in the garage. As she exited her car, the two men approached [.].

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Objections Are Only Negative IF You Allow Them To Be

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . Not everything prospects say that does not align or agree with your view is an objection, and more importantly, you shouldn’t react to everything as if it was. On the other hand, you also know that there will be some specific objections that are going to come up, and how one deals with that often separates the high performers from the also-rans.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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3 Things Great Sales Managers Do Differently

Sales and Marketing Management

Issue Date: 2017-03-03. Author: Kevin F. Davis. Teaser: Is the current level of skill and attitude of your sales team good enough to exceed your 2017 revenue growth goals? If not, you need to do three things right now to lead yourself and grow others more effectively. Is the current level of skill and attitude of your sales team good enough to exceed your 2017 revenue growth goals?

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The CEOs 4 Most Common Go-to-Market Mistakes

SBI Growth

Utopia for a CEO is growing faster than your industry and your peers. A thoughtful go-to-market strategy is imperative to enable this growth. Here’s the catch: Many CEOs have risen to the top through finance, operations, or product management. With.

Marketing 251
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The Power of Connecting Others in Sales

Score More Sales

Best selling author, journalist, and speaker Malcolm Gladwell wrote a book in 2000 called The Tipping Point. It is a great read for anyone in business, and one of the things it covers is different archetypes of people, including mavens and connectors.

Sales 177
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Sales EQ: The Four Levels of Sales Intelligence

Steven Rosen

Sales EQ. Sales expert Jeb Blount, just launched his 8th and best sales book. If you are looking to be an ultra high performer you must adjust to the evolving demands of your customers, Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal , will teach you how to use emotional intelligence to become an ultra-high sales performer!

Groups 195
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Five Steps to Creating a Powerful Marketing Piece

The Sales Heretic

Much—if not most—marketing is wasted. Various studies put the number at anywhere from 40% to 60%. You can’t afford to waste time, money, and effort like that though. If you want to generate more sales, your marketing needs to be effective. How can you make sure it is? With five simple questions: who, why, what, [.].

Marketing 198
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March Sadness

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . I recall reading Skip Miller’s “ProActive Sales Management”, where he states: “If you, as a sales manager, do not know if you are going to make the year after the first quarter, the battle is over. Now you better be lucky.” I should think we can include front line sales people. Given the “advancements” in sales technology since the above statement was made, there is no reason why sales people should not be in a position to know how their year wi

Quota 186
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The Hidden Impact of Poor KPI Selection

Sales and Marketing Management

Issue Date: 2017-03-13. Author: Justin Yopp. Teaser: As leaders, our primary purpose is to help our teams be as successful as possible. Our selection of KPIs tells our teams what to focus on and are the foundation, and possibly the motivation, for their work. So let’s uncover the potentially debilitating impact that poor KPI selection can have on your team’s motivation, morale, and effectiveness.

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The Most Dangerous Species of CEO: The Product Pusher

SBI Growth

The most dangerous species of CEO is the product pusher. Ask any sales or marketing leader. The product-pushing CEO is even worse than frugal Fran, whom as Oscar Wilde quipped of a critic, “knows the price of everything and the.

Marketing 230
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Women in Sales: 5 Ways to Get Your Voice Heard

No More Cold Calling

What does it take to succeed in sales? Today is International Women’s Day, and what better time to celebrate all the smart, savvy women in sales ? In honor of the occasion, HubSpot is launching its #WomenInSalesDay project, a compilation of inspiring stories about top saleswomen, as well as tips and advice for women coming up the ranks in sales. HubSpot asked for my take, which is this: Women have natural strengths and talents that make us great at sales, often better than men.

Hubspot 195
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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

Does this situation sound familiar? I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best.

Data 171
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Selling Virtuously

The Sales Heretic

Does boosting your sales mean you have to be sneaky, underhanded, manipulative, and high-pressure? Absolutely not! In fact, if you truly want to excel in sales, you need to be just the opposite. Because a virtuous salesperson is a successful salesperson. Listen to my appearance on the Black Belt Selling podcast with Anna and Stephanie [.].