Don’t Confuse Recommendations with Referral Leads
No More Cold Calling
AUGUST 25, 2015
Just because clients are willing to refer you doesn’t mean they will. “Turn 70 percent of your prospects into customers.” That statement got my attention—not just because it sounded too easy, but because I wasn’t sure where the data came from or how accurate it was. Sure, referral leads are top-notch, but they don’t just appear.
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