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'Competitive Edge Series: Winning It and Losing It Most of us at some stage in our lives have had a wake-up call. Whether it be a health scare, a financial crisis or the death of someone we loved, and whilst, […]. The post Competitive Edge Series: Winning It and Losing It appeared first on Bernadette McClelland.
'Too many people in both sales and marketing get hung up on price because they believe that price is foremost in the mind of the buyer. Yet, study after study has found that price typically ranks dead last among the reasons people buy what they buy. (And where they buy it.) What do buyers value [.].
'Image Copyright: 123RF Stock Photo. Yesterday, I was listening to a radio promotion when they said, "Take a selfie with a standie and then, using your smartphone or tablet, upload it to Facebook, or tweet your image using hashtag [something I can''t remember].". Now, pretend it''s 1995, and reread the quotation. Twenty years ago, would you have recognized any of the words other than "take", "and", "then", "using", "your", "or" and "to?
'The Pipeline Guest Post - Megan Totka. There are not many events that compare with the excitement that is the NCAA College Basketball Tournament. The Super Bowl, Kentucky Derby and World Series are all great spectacles. However, something about March Madness draws in a wider audience and sparks excitement of people of all ages around the country- 181 million viewers tune in throughout the NCAA tournament each year to cheer on their favorite teams.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
'By Steven A. Rosen. January sales are in, how are you doing? Are you on track for a successful year? This is a difficult question to answer. How can you assess if you are on track? It is far to early to look your at sales. Go through the checklist below and see how many items you have completed to ensure that you are on track. Here are the top 10 questions you should ask yourself and your sales managers to gauge if you/they have set the foundation for success.
'Here’s how to ensure your team believes in you. Salespeople must have confidence. How often have you heard that? They must have confidence in their products, confidence in the value of their solutions, and confidence that their companies can deliver. Most importantly, they must have confidence in their own ability to sell. If a salesperson has all of these things, he or she has captured lightning in a bottle.
'Here’s how to ensure your team believes in you. Salespeople must have confidence. How often have you heard that? They must have confidence in their products, confidence in the value of their solutions, and confidence that their companies can deliver. Most importantly, they must have confidence in their own ability to sell. If a salesperson has all of these things, he or she has captured lightning in a bottle.
'Our thoughts determine our actions and our actions determine our results. If your results are not what you’d like them to be, odds are the root cause is one or more negative thoughts you’re harboring despite the fact they’re holding you back. In my work training and coaching salespeople, professionals and business owners, I’ve noticed [.].
'Image Copyright: 123RF Stock Photo. I don''t know if this is an issue where you live, but lately where we live, grocery stores no longer sell yellow bananas! Their entire stock is green and those taste quite bitter. Is it the weather? Supply and demand? A new strategy? Do the stores pay less when they''re green? If you''ve been hiring, you may have noticed the exact same thing with salespeople!
'By Tibor Shanto - tibor.shanto@sellbetter.ca . Juliet: “What’s in a name? That which we call a rose. By any other name would smell as sweet.” That may have worked for old Willie Shakespeare and sweet Juliet, but in sales names, labels and definitions count. While we already live with a lot of mislabelling, like sales people calling suspects prospects, or when they tell you a prospect is in “information gathering” stage, because a voice on the phone asked them to send a bro
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
'Announcing The Inaugural Toronto Sales Performance Summit. Sales executives – have you attended conferences where there was a lot of hype but no substance? Most sales conferences are fun but light on ideas that can impact the performance of your organization. I have experienced this many times. Two of my fellow Toronto sales experts, guru and thought leaders have felt the same way.
'This childhood game taught us an important lesson: You can’t listen and talk at the same time. Remember the tin-can phones we made as children? We had lots of fun constructing them with our friends, and then seeing how far apart we could get and still hear each other. Just in case you never did anything this low-tech, the premise is simple: You connect two cans with a long piece of string, stand far enough away from your partner to pull the string taut, and then take turns talking into the cans
'Issue Date: 2015-02-09. Author: Brian Cleary. Teaser: Mobile technology enhances the sales conversation at precisely the right moment and helps tackle two of the biggest problems for sales professionals – wasted time and lack of organization at work. Mobile technology enhances the sales conversation at precisely the right moment and helps tackle two of the biggest problems for sales professionals – wasted time and lack of organization at work.
'Many salespeople believe that their customer base revolves around the concept of price. That is, price is the be-all and end-all of their decision-making process. Certainly, if they listen to what. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
'You’ve got a list of high-quality sales prospects. Great! Now what? How do you make the initial contact? What exactly do you say? How do you get them to call you back? Listen to my appearance on Breakthrough Radio with Michele Price. In this ten-minute segment, I share the secrets of making an effective approach. [.].
'By Tibor Shanto - tibor.shanto@sellbetter.ca . While all for having a sales process or road map, there is plenty of room for choice, and there are some elements of sales success that are achievable via many paths. You have choice within a defined structure, the result is pretty much the same regardless how of the path taken. As a seller, your success will not be adversely impacted by the choice.
'If Silicon Valley is any indication, gender discrimination is alive and well, even in “progressive” industries. Early in her career, [Heidi] Roizen [ operating partner at DFJ and a Stanford lecturer ] was working “on a company-defining deal”—involving, potentially, millions of dollars—with a major PC manufacturer. “The PC manufacturer’s senior vice president who had been instrumental in crafting the deal suggested he and I sign over dinner in San Francisco to celebrate,” Roizen has written.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
'Issue Date: 2015-02-16. Author: Herb Mitschele. Teaser: The shift to mobile sales tools isn’t a fad. Closing deals today requires technology that is nimble, responsive and relevant, with real-time analytics and personalization. The shift to mobile sales tools isn’t a fad. Closing deals today requires technology that is nimble, responsive and relevant, with real-time analytics and personalization.
'Our brains are wonderful things, in that it always tries to find the best for us. We can justify every and any action we take simply by identifying some kind of gain for us or achievement we attain. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
' How do you view leadership? I get tired of too many people running around saying they’re leaders based on what they do on their job. They think because they’re in charge of “X” or “Y” they are a leader. Leadership is far more than an activity based on the position you hold. Leadership is […].
'By Tibor Shanto - tibor.shanto@sellbetter.ca . I know, they told you cold calling is dead, but it’s not dead, it just smells funny, and those that tell you this, probably confuse Shinola with other matter. You Don’t Know Your Own Metrics – Many in sales fail to own and be accountable for specific aspects of their success, in the case of cold calling, it is their specific metrics.
Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
'This morning I was coaching Mike, a very good salesperson, and it happened. It also happened to Chip and Jim and Jeremy. And in all four cases, it happened this week. There are a litany of things that salespeople could do better, and topping the list would normally be things like, consultative selling, having better conversations, selling value, closing, filling the pipeline, and following a sales process.
'LiveHive and Top Sales World share insights and best practices from 10 sales thought leaders. We now operate in parallel universes—the one in which we live and breathe every day, and the virtual world online. There’s so much information to aggregate, assimilate, and contextualize in order to be relevant to our prospects and clients. Between mobile, social, and big data, the sheer volume of information we handle on a daily basis is more than human beings had to manage even a few years ago.
'Issue Date: 2015-02-02. Author: Rick Pizzoli, CEO and founder of Sales Force Europe. Teaser: At some point, nearly every company contemplates growing sales outside of their home market. While the thought of setting up a foreign sales office has strong allure, it often carries an enormous cost and risk. When is the right time for an international expansion strategy, what product requirements improve the odds of success, and where should you begin?
'Asking questions; probably THE single most important skill that you can possess as a sales professional. I’m sure you’ve attended courses in the past that cover questioning techniques and their use. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Looking to sell your product to emerging eCommerce companies? To succeed, you need to know which companies are leading the way. With over 30 million eCommerce websites worldwide, identifying the key players can be challenging. That's why we've compiled a list of the 100 Fastest-Growing eCommerce Companies in North America & Europe, showcasing those with impressive year-over-year traffic growth.
' Recently I was talking with a salesperson who had just been recognized by their company as being #1 salesperson for the past year. I’ve had the privilege to work with the company for several years developing and implementing their sales training program. Yes, you could say I have a vested interest in the results […].
'By Tibor Shanto - tibor.shanto@sellbetter.ca . Given that we are sitting in sub-zero temps in the north east, -25 C in Toronto, any call you’re going to make today is going to be a cold call. But if you’re a complete B2B sales professional, you’re probably making cold calls even if it is nice warm and sunny, cause that’s what pros do, not like those cheap plastic replicas that are afraid of picking up the phone and talking to a buyer.
'The one newsletter that I never fail to read each week, rain, 7 feet of snow, sub-zero temperatures, or shine, is Verne Harnish''s Weekly Insights ( subscribe here ). If you are not familiar with Verne (The Growth Guy), he wrote Mastering the Rockefeller Habits and his latest book, Scaling Up : How a Few Companies Make it and the Rest Don''t , is another must read best seller.
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