December, 2013

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

'A top trend in B2B marketing is the adoption of the Marketing Operations role. Not surprising, International Data Corporate (IDC) weighs in this month. On Dec 17 th , IDC released its top 10 predictions for CMOs. Below is the excerpt from their press release. The Top 10 Predictions are: The CMO role becomes "open for definition" as today''s CMO job description becomes considerably more complex and critical.

B2B 325
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The Law of Least Effort (#guestpost)

The Pipeline

'The Pipeline Guest Post – Jeff Shore. Adapted from Be Bold and Win the Sale by Jeff Shore. Available from McGraw-Hill Business in January 2014. . In his (amazing) book, Thinking, Fast and Slow, Nobel Prize winner Daniel Kahneman touches on a fascinating concept that he calls, “The Law of Least Effort.” Kahneman states that, “…if there are several ways of achieving the same goal, people will gravitate to the least demanding course of action.

Energy 322
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Be Bold: The Decision Before the Decision

Steven Rosen

'Guest Post by Jeff Shore: An excerpt from “Be Bold and Win the Sale” by Jeff Shore. Available from McGraw-Hill Business in January 2014. Several years ago my wife and I took swing dance lessons in preparation for our son’s wedding; we wanted to dance without looking foolish. (OK, I wanted to dance without looking foolish.) Learning to dance was uncomfortable and often frustrating but we eventually got to the point where we could pull off a few moves.

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Unlocking Sales Data: Strategies for Connecting the Sales Funnel to the Rest of the Enterprise

Sales and Marketing Management

'Issue Date: 2013-12-16. Author: Danny Smith. Teaser: Frontline salespeople are in a good position to determine what and when customers will buy, but often they are not fully involved in the enterprise’s formal planning process. Many companies employ statisticians or other demand planners to predict what sales will occur. The frontline view is something I want to leverage, not leave behind.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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What is the Most Difficult Part of the Sales Process

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan Yesterday I was leading a training program for a group of veteran Objective Management Group (OMG) Partners and experienced sales trainers. One attendee asked the hypothetical question, "What is the most difficult part of the sales process?" That sparked some very interesting discussion because at the outset, there was disagreement, even among the experts, as to what was really the hardest.

More Trending

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Big Data Insights to Help You Convert More Leads

SBI Growth

'The Big Data revolution is benefiting marketing leaders the most. It’s transformed numerous aspects of how we work and think. In many ways, the capability is the answers to every marketer’s dreams. When a problem surfaces, the first course of action is to solve it with data insights. Today, I offer you a guest post from Brian Kardon, CMO at Lattice Engines.

Data 321
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The 3 Legs of Sales Success

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca. As you finalise your 2014 sales plans, it is good idea to review and commit to some of the basics. Some of these may not be fashionable, on the other hand nothing is more fashionable in sales than exceeding quota. As with many endeavours, we sometime focus too much effort on style and take our eyes of the fundamentals.

Scale 296
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Five Mistakes When Using Sales Emails

MTD Sales Training

'Technology has been a game-changer in every respect in our world. It’s driven everything from improvements in science to advancements in medicine. The world is an unrecognisable place from when. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

How To 293
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4 Things You Should Never Do at a Tradeshow

No More Cold Calling

'Working a tradeshow is a waste of time if you’re not doing it right. When I attended this year’s Dreamforce as a Salesforce.com blogger, I was reminded of just how great it is to be surrounded by other salespeople—to share best practices, ideas, and even connections. During the tradeshow, I was also reminded of what sets great salespeople apart from mediocre ones.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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10 Tips for Great Keynotes and Better Sales Presentations

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan Recently I was searching Google for a Keynote Speaker for Objective Management Group''s (OMG) upcoming International Conference in April. In addition to the many speaker bureaus listed, I also read through a number of articles where the authors shared their secrets to great talks. While a few were pretty good, most weren''t, and the secrets were certainly not very well kept.

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Don’t Bother Making New Year’s Resolutions

Steven Rosen

'Set Goals and Succeed. By: Steven A. Rosen. It is great to have time off with family and friends. You may have taken some time off to reflect and make New Year’s resolutions. STOP! Don’t bother making New Year’s resolutions! Let’s face it, studies show that 92% of New Year’s resolutions just don’t happen. The reality is that you will have forgotten all your New Year’s resolutions by Jan 10th.

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Top 10 Sales & Marketing Innovations of the Past 10 Years

SBI Growth

'Sales Leaders have experienced a lot change in the past 10 years. Some have embraced it and some are still in denial. This blog represents a test. Look at the top 10 innovations and ask yourself each question below. Is your team embracing each trend or fighting them? As you go through the ten, grade yourself as a leader. Have you embraced, or been skeptical about each of them?

Hiring 314
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So How Did You Do With That One Thing? – Sales eXchange 231

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca. Last year around this time in a video titled “ The One Thing “, in which I challenged you to avoid the temptation of pursuing whole changes and resolutions going into the New Year, and instead focus on one thing. One thing that will measurably improve you execution, you’re selling, and when you master that one thing, build further from there.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Why Do Your Clients Continue To Use You?

MTD Sales Training

'We recently asked a company who have been using our services for the past five years why they actually stuck with us. You know the kind of thing…what have we done right, is there anything more. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Retention 283
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4 Tips for Holiday Networking Success

No More Cold Calling

'Whether you dread holiday parties or can’t wait for all the fun to start, here are a few networking success secrets. It’s the most wonderful time of the year … and the most hectic. You’ve probably already accepted invitations to holiday office parties and client events. Now come the questions: Should you bring your spouse or partner? What should you wear?

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Sales Offers and Value Messages – Do You Know the Difference?

Jeffrey Gitomer

'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Sales 272
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Why Did The Move from Outside to Inside Sales Take So Long?

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan Eventually, most antiquated models are replaced by more up-to-date, efficient, and sometimes exciting models. Outside sales is being replaced by inside sales but not in the way that most people think. The people in outside sales aren''t being replaced by the people in inside sales. That''s not what this is all about.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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CMO: Why Don’t Your Prospects Care?

SBI Growth

'You’re asking yourself “Why aren’t my prospects responding to my campaigns?” or “Why isn’t my customer count growing?” The warnings are clear; lack of new logo acquisition and increased churn. Minimal change in cross-sell / upsell as a percentage of total revenue is another. Here’s the bad news: your target audience just isn’t listening. The fact is customers and prospects aren’t responding to your campaigns.

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The Pipeline Interview with Jeff Shore – Sales eXchange 230

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca. I recently had the opportunity to sit down and talk to Jeff Shore, a leading sales coach, speaker, and author. We sat down to discuss his upcoming book: “BE BOLD AND WIN THE SALE”. It is no secret that to change the outcome in sales, you need to change the behaviour of sellers, this in turn changes their execution.

Pipeline 284
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The Right Way To Set Goals – Seeing Them From The Customer’s Perspective

MTD Sales Training

'I remember being on the road with a salesperson whom I was coaching to take up a senior sales position within the company he was working for. His business had called me in to help him improve, as it. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Account 283
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4 Lessons from a Failed Sales Call

The Sales Hunter

'You’ve never made a mistake. Every sales call you’ve made has always been perfect, so this is not for you, but I will ask you to read it anyway. Reason is simple: You probably know someone who is not as perfect as you and, therefore, needs to know this. Read it for them. The salesperson you save may just be the one you love. I will admit I have blown more than my fair share of sales calls and I have learned a few lessons along the way.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Seven Business Mistakes and What You Can Learn From Them

The Sales Heretic

'“Learn from the mistakes of others. You can’t live long enough to make them all yourself. ” —Eleanor Roosevelt What happens when seven business experts come together and share their biggest mistakes from the past year? An incredible outpouring of raw honesty, riotous laughter, keen insights and valuable advice. Listen in as Dino Dogan (founder [.].

Strategy 264
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9 Steps to Boost Sales in 2014 Part 1 Visibility

Score More Sales

'Because buyers buy differently than they used to, smart sellers are now thinking about how they are viewed online and in various virtual ways. Various studies of buyer behavior show now that buyers are much further along their buying process when they engage with potential vendors. This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you?

Lead Rank 256
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10 Questions Every Sales VP Candidate Should Ask the CEO

SBI Growth

'Interviewing for the VP of Sales requires a lot of preparation. Many candidates spend hours honing interview responses. However, surprisingly few candidates spend enough time developing questions they should ask. This a big mistake. Sometimes the VP of Sales position is a great new opportunity. Other times, it is a role destined for failure. To understand whether the job is suitable, candidates must ask the right questions.

Quota 310
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5 Things You Need To Stop in 2014 – Or Any Year – Sales eXchange 232

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca. As we headlong in to the New Year, and wipe the slate clean, symbolically in or in actual ways, you are going to face two certain things. First an endless barrage of meaningless awards shows meant to squeeze the last bit of sales out of last year’s products. And an even greater number of post and articles telling you all the things you should do in 2014, most of which are retreads of things they advised you to do in 2013.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Best Question To Ask When A Prospect Rejects Your Price

MTD Sales Training

'It happens every day in most sales interactions. You’re having a great conversation with the prospect, building up value and creating real desire in their minds for your solution. They seem to. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Happy New Year! 3 Goals You Must Make

The Sales Hunter

'First goal is to not set goals you don’t have a plan to make. Setting goals without a plan is really a dream. Quit kidding yourself. Unless there is a plan, the ability to achieve a goal is going to be left to chance. Why leave something to chance? If you want chance, buy a lottery ticket or go to Vegas. Personally, I would rather put things in my control by making a plan.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

Pointclear

'Field sales is flat while inside sales is up 20 percent in the last few years. That’s part of the new landscape, and so is the ubiquitous use of technology. Knowing the new science of sales is what will help a salesperson to consistently meet expectations, says my latest guest on PowerViews, Chad Burmeister, vice president of corporate sales at ConnectandSell.