What Do the IDC Predictions Mean for the B2B CMO?
SBI Growth
DECEMBER 25, 2013
'A top trend in B2B marketing is the adoption of the Marketing Operations role. Not surprising, International Data Corporate (IDC) weighs in this month. On Dec 17 th , IDC released its top 10 predictions for CMOs. Below is the excerpt from their press release. The Top 10 Predictions are: The CMO role becomes "open for definition" as today''s CMO job description becomes considerably more complex and critical.
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