August, 2016

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The #1 Reason Why New Sales Managers Fail

Steven Rosen

Why New Sales Managers Fail. Are you a new sales manager , or have you just been promoted into a sales manager role? The odds of failure are high! I am going to share the number one reason why new sales managers fail. Time and time again companies promote their best sales reps into managerial roles. Heads of sales feel that they owe it to their best sales people to give them an opportunity to advance.

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The Best Thing You Can Say to a Prospect

The Sales Heretic

Salespeople–along with professionals, business owners, and others who have to sell as part of their jobs–are always looking for magic words. Words and phrases that will quickly capture a prospect’s interest, easily overcome objections, and effortlessly close the deal. So in that spirit, I want to share with you what I have discovered—after much painstaking [.].

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How Referrals Close the Buyer Divide

No More Cold Calling

Pushy and arrogant sales reps still give the rest of us a bad name. Many buyers dislike salespeople. In their eyes, we’re the epitome of the used-car salesman—pushy, arrogant, in-your-face, and promising they’ll only get the best price if they buy today. Much of that perception is justified. If I were to judge solely by the cold emails and phone calls I receive from sales reps about why I should watch a demo or spend 30 minutes listening to their pitches, I would feel the same way about our prof

Referrals 227
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Why Recruiting is Like Marketing

DiscoverOrg Sales

Five years ago, I was asked to lead a recruiting department for the first time ever – and to double the size of the company within 6 months! Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Applying just a few of the techniques learned as a marketer made our recruiting engine 10x more productive and successful – and we hit our goals a month ahead of sc

Hiring 222
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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Priorities vs. Objectives

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . If you read this blog regularly (and why wouldn’t you), you know that I put a lot of emphasis on understanding and selling to a prospect’s Objectives, a much better area of focus than pains or needs. One of the positive elements of Objectives is that they are generally long term, and they continuously evolve.

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5 Tips for Cultivating a World-Class Sales Team

SBI Growth

Finding great sales talent isn’t hard. The real challenge is persuading the best talent to work for you. Assuming you have a good company culture, you’re respected in your industry, and your leadership team has a vision your employees can.

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What Are You Willing to Fight For?

The Sales Heretic

This is my first blog post in nearly a year. Last September, my 74-year-old father was hospitalized for what turned out to be pancreatic cancer. (Those last two words kinda give away how this story is going to end.) I immediately flew out to Washington, DC to be with him. Over the next seven months, [.].

Marketing 194
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Think Sales Reps Will Become Obsolete? Think Again

No More Cold Calling

The most effective sales techniques don’t require a device. You’ve heard it. Television will kill radio. Video killed the radio star. And social media and the internet will eliminate the time-consuming, face-to-face aspect of sales. Um, no. Marketing automation, CRM, social media , and other technology tools enable sales reps to sell more efficiently and cost effectively.

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The Hiring Process’s Impact on Business Growth

DiscoverOrg Sales

“If you get the wrong people, they have the ability to put growth at a standstill.” – Henry Schuck. In an ongoing interview series by Crain’s , executives, entrepreneurs, and business leaders are asked about mistakes that have shaped their individual business philosophy. Recently, author Charlotte Woolard sat down with DiscoverOrg’s CEO, Henry Schuck, to discuss his learning moments over the years, as well as some of the biggest stumbling blocks he experienced while helming one

Hiring 190
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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My Top 7 Ways To Begin Your Conscious Selling Journey

Bernadette McClelland

Sharing why the concept of Conscious Selling is so important for business growth moving forward is what led me to deliver my keynote, ‘Conscious Selling’ in London last week in The Top Sales World auditorium at the Sales Innovation Expo. . Part of my journey was via Belfast. A city, in order to rebrand and market itself after the chaotic ‘Troubles’, created a new spirit, a consciousness around a part of history to which the world has been for decades, emotionally connect

Lead Rank 186
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Are Millennials Who Enter Sales Better or Worse Than the Rest of the Sales Population?

Understanding the Sales Force

Image Copyright: kchung / 123RF Stock Photo. Millennials are more independent, more spoiled, have a shorter attention span, tend to be more into their technology than into people, don't like working traditional hours, and don't enjoy working in traditional ways. That said, would you expect them to be better or worse suited for selling than the generations who came before them?

Hiring 185
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How to Calculate the Impact of Strategic Alignment

SBI Growth

How To 180
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Three Simple (and Free!) Tactics to Boost Sales Performance

Sales and Marketing Management

Issue Date: 2016-08-15. Author: Eric Blumthal. Teaser: Moving your middle performers up a notch represents your most significant revenue opportunity. Imagine if you could improve all your C and B performers by a half or full letter grade. While many characteristics of top performers are difficult to replicate, each of these is easily transferred to your middle majority.

Revenue 180
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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Curiosity and Discontent: Words to Live—and Sell—By

No More Cold Calling

Read the speech that helped to shape my perspective on education, sales, and life in general. Many years ago, a high-school girl competed in a state speech competition for members of the forensics club. Participants competed for the best original speech as well as for the best speech written by someone else. This young girl chose a speech entitled “Curiosity and Discontent: The Value of a College Education.

Hiring 173
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3 Tips to Overcome Cold Call Objections

DiscoverOrg Sales

“Every battle is won before it’s ever fought.” – Sun Tzu. Here’s the thing: Cold-calling prospects gets a bad rap. Today, buzzwords like “social selling” drown out the importance of actually calling prospects. In fact, as a direct result of social selling entering the scene, it isn’t uncommon to hear statements like “ cold-calling is dead. “ A report written by Winning Consensus-Based Sales CEB cites “ buyers are 57% through the purchase process b

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What Do You Do?… “I’m In Sales…” Try Again!

Bernadette McClelland

Book publishers , Wiley Australia, told me not to put the word ‘sales’ in the title of my latest book… ‘ covers with the word sales don’t sell well in Australia ‘ The speaker bureau said not to promote the word ‘sales’ in my keynote… ‘ no one will be interested if you mention sales ‘ The group responsible for the International Women In Sales program told me they were having difficulty in gathering interest in Australia because they said

Lead Rank 183
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Sales Communication Therapy

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . There is a lot of talk about what sales is and the core skills and habits required for consistent success in all types of markets. It has been said that “nothing happens until there is a sale”, but you do have to respect that there is no sale made without first prospecting or engaging. Others will insist that most essential ability is the building and growing relationship; there is the group for whom it is all about product expertise; then the

Hiring 170
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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Working Smarter and Harder is a Faulty Sales Strategy

SBI Growth

Many sales executives have yet to receive their revenue growth goal for the new year. Despite this, many SVPs will maintain that they can achieve this unknown target. If your sales strategy can be summed up as “I’ll hit the number.

Strategy 166
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Understanding Sales Equity

Sales and Marketing Management

Issue Date: 2016-08-01. Author: Tom Cates. Teaser: If you imagine a pie representing the total value created by you and your buyer working together, the buyer’s equity - the value they get - is their “asset” (the size of the total pie) less their liability (the slice they give you). If the buyer perceives a big pie, the slice you take doesn’t seem too onerous; but if the buyer perceives a small pie, then giving you a slice can become quite contentious.

Buyer 170
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Social Selling Isn’t a 24/7 Job

No More Cold Calling

How can we stay in touch without always being connected? I got blasted on social media. No, it wasn’t someone inviting me to connect and then blasting me with a sales pitch (my usual complaint about bad social media behavior). It was someone critiquing me because I write about social selling and the importance of sales reps staying in touch with prospects, clients, and colleagues, but I didn’t respond to his comment immediately.

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The Dance Between Strategy and Sales Execution

Steven Rosen

Many companies are going through their annual planning process. As the business unit head, you and your team have put in hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. The team responds and builds a bottom-up forecast and a tactic by tactic business plan. You have dry run after dry run.

Strategy 159
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100 Fastest-Growing eCommerce Companies to Boost Your Competitive Edge

Looking to sell your product to emerging eCommerce companies? To succeed, you need to know which companies are leading the way. With over 30 million eCommerce websites worldwide, identifying the key players can be challenging. That's why we've compiled a list of the 100 Fastest-Growing eCommerce Companies in North America & Europe, showcasing those with impressive year-over-year traffic growth.

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Embarrassing Feedback That Taught Me The Biggest Lesson Ever!

Bernadette McClelland

So, imagine this! You decide to study and undertake a Diploma. And that Diploma is in coaching – executive coaching, small business coaching, sales coaching and peak performance coaching – like the athletes do! You are someone who walks your talk – so by becoming a coach, it makes sense that you, too, get a coach. After all, you can’t learn to swim by reading a book.

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Lean Communication for Sales – Book Review

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . Communication is central to sales success; we have all seen brilliant people with vast knowledge who are challenged in sharing their knowledge due to an inability to communicate. Closer to home, we have all seen how the quality of communication can make or break a deal. All the more reason why Jack Malcolm ’s new book Lean Communication for Sales , is a must read for sales people and their managers.

Buyer 168
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How to Grow Revenue Faster than Your Industry and Competitors

SBI Growth

Industry 163
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Discovering Buyer Insights Through Perception

Sales and Marketing Management

Issue Date: 2016-08-22. Author: Sedric Hill. Teaser: Although receiving and responding to messages are skills that are implicit in nature, they can be enhanced under the right conditions, which provides a selling edge. Although receiving and responding to messages are skills that are implicit in nature, they can be enhanced under the right conditions, which provides a selling edge.

Buyer 163
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Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!

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HBR or OMG - Whose Criteria Really Differentiate the Top and Bottom 10% of Salespeople?

Understanding the Sales Force

Image owned by or licensed to CartoonStock ®. The Harvard Business Review is at it again. I honestly can't believe that a publication like HBR continues to publish and push junk science about sales. Nearly every time they publish an article on sales or selling, they are usually as wrong as the mainstream media is with their attempts to manipulate readers and viewers to vote for their preferred candidates.

Licensing 156
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Sales Motivation Video: Three GREATEST Sales Tools

The Sales Hunter

It’s really no secret that the three GREATEST sales tools are your MIND, TIME and NETWORK. But how well are you managing these? That is key to your success. My guess is that if you look closely at these three sales tools, you will find areas where you can improve. Don’t delay! Your success depends […].

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Let’s Do A Deal….

Bernadette McClelland

I don’t shop at Hugo Boss. But my 22 year old son, who has just landed his first B2B account management role, as of this weekend, now does! Still happy to take Mum with him, we stroll through one of the major department stores to check out their choice of suits. We have no idea what we are looking for, just that there are price tags of $600 for very average looking suits and shop assistants too busy putting on lipstick to help us.