The Four Spheres of Sales Awareness
Bernadette McClelland
FEBRUARY 27, 2012
'The Four Spheres of Sales Awareness. From a global and industry perspective all the way to a local and individual perspective there are four spheres of sales awareness. The salesperson who can create meaningful conversations at each level will take pride of place at the relationship table with any customer and be perceived as a trusted advisor. This is an area that is truly lacking in sales relationships today, it is the open gap and the missing jigsaw piece.
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