DiscoverOrg Sales
SEPTEMBER 26, 2017
Account-based marketing (ABM) is a hot topic of conversation, and momentum is building to expand this person-first approach from Marketing to Sales and beyond, breaking down department barriers with shared goals: Enter account-based everything (ABE). But there’s a lot of confusion about what works, what doesn’t, and what’s really involved an account-based program.
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Steven Rosen
SEPTEMBER 5, 2017
Executive coaching helps make the difference between the success or failure of a new leader. Have you recently promoted or hire a new Director or VP? Then you are heavily vested in ensuring that the new leader is highly successful. The business impact of a successful integration of a new sales or marketing leader can catapult a commercial business unit to new levels.
The Pipeline
SEPTEMBER 14, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca . On Monday, I posted about understanding and knowing the very next thing that needs to happen if a specific opportunity is to move forward to becoming a client. Because I wanted to focus on a specific question, I glossed over the question I am sure many had as I set out a scenario, specifically when we ask sellers: “Who is your best prospect?”.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
No More Cold Calling
SEPTEMBER 21, 2017
Women in sales have everything they need to succeed. Daily headlines remind us that unconscious bias exists in its most virulent form. We know bias is there, but we can’t confront it until it’s stated and proven. It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams.
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The Sales Heretic
SEPTEMBER 12, 2017
This is a tale of two customer service failures. And the world of difference in the way they were handled. The first occurred at a fast-casual restaurant. I won’t reveal the name—I’ll just note that it’s a place you can STOP to get WINGS. I placed my order and waited. Because their food is cooked [.].
SBI Growth
SEPTEMBER 6, 2017
The buyer’s journey does not follow a linear course. Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. If you can’t quantify the collective impact of marketing touch-points, you.
Steven Rosen
SEPTEMBER 27, 2017
Sales managers who spend more time in the field sales coaching outperform those that don’t! I was sitting in with a customer who is a sales force excellence expert and he asked me, “what do you see in the industry in terms of the number of days that sales managers are expected to be out in the field sales coaching ?” I thought that this was a great question.
The Pipeline
SEPTEMBER 25, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. Risk and certainty are not the same, but listening to the way many speak, it is easy to get the impression that even native English speakers often mix and interchange the two. In most instances or conversation this misuse (or abuse) of the two may not matter or have tangible consequences, but in sales, well, they do.
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Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Understanding the Sales Force
SEPTEMBER 7, 2017
Image Copyright iStock Photos. Several of my recent conversations with sales leaders have focused on how to quickly and effectively and efficiently get new salespeople up to speed and help them to have an immediate impact. Quickly and immediate are relative to the learning curve and the sales cycle but are still the key outcomes. Most companies combine some kind of classroom training with self-directed online training, shadowing an experienced salesperson and coaching.
No More Cold Calling
SEPTEMBER 28, 2017
It’s time to sharpen your sales tools. Every salesperson in their right mind wants to grab every possible tool to accelerate account based sales development, look smarter, shorten prospecting time, and score meetings with decision-makers. But some tools are sharper than others. If it takes eight to 12 touches to reach a prospect, that tool is too dull.
Sales and Marketing Management
SEPTEMBER 13, 2017
Author: Rich Horwath Think back to your childhood. Can you recall a time when you got lost? Maybe it was at the mall, a supermarket or museum. Maybe it was just for a few moments. Do you recall the sinking feeling in your gut? Were you anxious, frightened or downright terrified? And do you remember the joy that came when you were reunited with your mom or dad?
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Jill Konrath
SEPTEMBER 21, 2017
Yesterday, Dianna Geairn (The Irreverent Sales Girl) and I were musing about some of our big sales wins. As we talked, we realized that our underlying assumptions—about prospects, our roles and factors that could hinder success—were crucial to our performance. In very short order, we identified 17 sales assumptions and why making them helps you win more deals.
The Pipeline
SEPTEMBER 11, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. A simple question at first glance, but when you ask people in a given vocation or profession, it is staggering how many different answers one gets, and more stunning is the number of people who can’t give you a clear answer. Most read way too much into the question, and try to come up with elaborate responses that go well beyond and away from the question.
Understanding the Sales Force
SEPTEMBER 26, 2017
Image Copyright iStock Photos.
No More Cold Calling
SEPTEMBER 7, 2017
Women know how to build relationships that matter. You may have already heard about the Google software engineer who wrote a 10-page memo explaining why women are incapable of doing a man’s job in Silicon Valley—namely that we’re neurotic and lack professional drive. I was appalled that anyone could have such venomous thoughts, let alone put them in writing.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Sales and Marketing Management
SEPTEMBER 18, 2017
Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions Are marketers and salespeople so focused on early stage demand generation that they’re missing other big opportunities to drive revenue? When marketers and salespeople align on something — anything! — our first instinct is to celebrate it as a victory. Not so fast. Findings from a new Corporate Visions survey provide a snapshot of marketing and sales “alignment” that provides more questions than answers.
SBI Growth
SEPTEMBER 7, 2017
Now is the time to finalize or stress-test your strategic plan, and there’s no time to waste. The NFL season kicks off tonight and before you know it, Thanksgiving will be around the corner. Average and poor performing companies tend.
The Sales Hunter
SEPTEMBER 5, 2017
Salespeople are quick to call me to ask how they can be successful in sales when they’re stuck selling what they believe is something their customers don’t want. It’s time to stop blaming what you sell as the reason for your struggles. Not only is it time stop blaming what you sell, but it’s also […].
The Pipeline
SEPTEMBER 18, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca . No matter how one slices it, sales is a game of change. If you are the incumbent, the best way to avoid a client to change vendors, is to continuously introduce change in how your product helps the client achieve their objectives. If you are not the incumbent, then it is all about regime change. Both require that you capture and maintain the buyer’s focus, and have them adopt the change you represent.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Understanding the Sales Force
SEPTEMBER 25, 2017
I was in the right-hand lane of very slow moving traffic because of a lane closure ahead, marked by orange cones. I was along side the cones in the lane where traffic was merging left. All of a sudden, a police siren and flashing lights were upon me but I had nowhere to go. Cars were in front of me and to the left of me with cones to the right and the cop was right on top of my rear bumper.
DiscoverOrg Sales
SEPTEMBER 14, 2017
Spoiler alert: The statistics you’re about to read are not very encouraging. When we commissioned a study that asked 270 B2B buyers about their feelings on salespeople, the response revealed … shall we say, room for improvement. That’s because, in part, technology has changed the role of the salesperson, and a lot of sales professionals haven’t yet changed along with it.
Sales and Marketing Management
SEPTEMBER 28, 2017
Author: Mayur Ramgir Great leaders are in great demand, whether a coach for a football team, a CEO for a corporation or a general for the Army. But in many cases people are mistaken about what makes a good leader. Often, leadership is viewed as being able to establish resources and priorities to acquire worthwhile goals. While that’s part of it, true leadership involves a lot more than that.
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
The Sales Heretic
SEPTEMBER 6, 2017
The top salespeople—and top executives—in every field are amazing communicators. They have a gift for getting their ideas across and persuading others. Except that it’s not a gift. It’s a set of learned skills that anyone can master. Here are the twelve things great communicators do that you can do as well. 1. Ask questions [.].
The Pipeline
SEPTEMBER 7, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. The reason you need to integrate social selling, traditional phone work, and other elements of prospecting, is to ensure that you are covering all bases the process of converting a stranger, into a bonified pipeline opportunity. This means using the right tool at the right time, not as some would have you believe, using one tool “über alles”; but rather using the right tool for the task at hand along each step of the process.
Understanding the Sales Force
SEPTEMBER 5, 2017
Image Copyright iStock Photos. There is one simple thing you can do each day that will dramatically improve your sales effectiveness. But you don't think it's possible to do what the title says, do you? Well, it is not only possible, it's crucial - and not only that you do it, but that you do it often and start doing it today. Okay, so maybe I'm not talking about driving a car.
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