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The following quote from the March 2008 Newsletter of IDC's Sales Advisory Practice leaves me with some doubts. Lee Levitt writes: “Buyers have gone through a metamorphosis. They're smarter, more educated, focused on results rather than technology. They complain that vendor's sales engagement antics are costing them time and money, that purchases are taking a full 40% longer than they want” The first question to ask is what made the customers so much smarter and more educated?
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Although sales representatives and sales managers both work within the realm of selling, many of the strengths required for success in the roles of sales manager differ than the strengths required for success in the role of sales person.
Although sales representatives and sales managers both work within the realm of selling, many of the strengths required for success in the roles of sales manager differ than the strengths required for success in the role of sales person.
Your prospect wants to know what's in it for me (WIIFM) if I buy your product or service? What problem does your product or service solve and what outcome is it going to deliver? What difference is your product or services going to make for me?
This question might seem trivial. For sales executives working for public companies and selling complex solutions, the answer is however far from harmless. It can actually significantly impact those executives' tenure. One might even argue that confusion about this answer could be one of the reasons for the fact that the tenure of Chief Sales Officers (CSO) is the shortest among all CxOs of a corporation.
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