Stop Giving Value
Bernadette McClelland
JUNE 3, 2013
'Stop Giving Value. Marketing tells us to give value, give value, give value so that, in turn, we will be valued by others and ultimately become a force to reckon with. And it goes without saying that when that happens we will naturally be seen as invaluable to those around us whether they be colleagues, clients or friends. I think that’s wrong.
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