April, 2023

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3 Steps to Ensure Sales Structure is Aligned with Strategy

Sales and Marketing Management

When organizational design changes are required, CSOs must identify which structure aligns best with their goals while recognizing the tradeoffs that are likely to occur. Here are three steps to follow to identify and select the best design to match your needs. The post 3 Steps to Ensure Sales Structure is Aligned with Strategy appeared first on Sales & Marketing Management.

Strategy 309
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How Can We Make Our Reps More Coachable?

Score More Sales

We know how important it is for sellers to be coachable. Coachability, after all, is one of the keys to identifying top performing sales professionals.

Data 294
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Why Data Matters When Recruiting People that Will Sell

Anthony Cole Training

Let’s talk about why data matters when recruiting people that WILL sell versus CAN sell. There is a big difference.

Data 240
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The Powerful Similarity Between Bad Baseball Teams and Most Sales Teams

Understanding the Sales Force

As we do each Friday in March and April, my wife and I drove to upstate New York to watch our son's college baseball games. But this article isn't only about normal, it's also about the abnormal in both baseball and sales.

Sales 298
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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GTM Plays: How to Win the Race for Sales Productivity

Zoominfo

Although it may sound counterintuitive, multiple periods of economic uncertainty have revealed a striking pattern: the biggest winners in business are those who keep investing in growth. And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays.

Hiring 130

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How to Enable Sellers to Win at the C-Suite Level

Force Management

Selling to C-level leaders is a crucial skill for your sales force if you want to grow your average deal size. Especially in today’s environment of economic uncertainty, big price tags are not getting approved without skillful execution of these conversations.

How To 113
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Top Reasons Salespeople Don't Close The Deal

The Center for Sales Strategy

For any sales manager, it's incredibly frustrating when their salespeople don’t seem to be able to close the deal. A successful sale often depends on the product and customer knowledge of the salesperson, but what happens when the hard work isn’t translating into results? Let’s take a look at some of the top reasons why your team may not be closing deals - from common hurdles like difficulty establishing credibility and understanding client needs to more nuanced issues like forgoing preparation

Closing 94
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How Effective Is Your Sales Training Program? Check the Data

Allego

Congratulations! You launched your new sales training program ! You have personalized training, peer-to-peer learning , training reinforcement, and a sales content library filled with just-in-time learning that sellers can access when they need an immediate answer. It was a huge project, and now you are done. Well, not quite. Now, you need to make sure the sales training program is working.

Data 114
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Will AI Really Help You Sell?

Membrain

It’s almost the only thing people want to talk about these past few months: Artificial intelligence. ChatGPT and its many children and siblings have set the internet and our industry ablaze with speculation about what it means for us.

Industry 138
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Coaches Benefit from Tryouts, Sales Managers Fail Using Gut Instinct

Understanding the Sales Force

Our son's college baseball season is winding down and we think they'll make the playoffs for the second straight year. As I think back to high-school baseball, a couple of things came to mind that have a lot to do with sales development. Mike attended two high schools. His first high school baseball coach saw his potential, calling him up to play on the varsity team when he was still in the 8th grade.

Coaching 317
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3 Common Content Marketing Mistakes and How to Combat Them

Sales and Marketing Management

If you’re wondering why your content strategy isn’t reaching the heights you hoped it would, you’re probably making one of these common content marketing mistakes. The post 3 Common Content Marketing Mistakes and How to Combat Them appeared first on Sales & Marketing Management.

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Second Quick Fix to Get Your VMs Returned

Mr. Inside Sales

To follow up on the blog post from two weeks ago (about the one quick fix to get your VMs returned ), here is the second quick fix: Stop trying to trick your prospect! Everyone knows that a partial message like: “Hey _, this is Mike. Call me back as soon as you can…” just reeks of a tricky salesperson calling. I ALWAYS delete these messages the moment I hear them.

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5 Behaviors Great Sales Managers Exhibit to Drive Consistent Sales Results

Anthony Cole Training

Improve your sales management skills by implementing these 5 behaviors to help your sales team drive consistent results.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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The Meaning behind Courage Endurance and Mateship

Bernadette McClelland

The Meaning behind Courage, Endurance and Mateship As I donned my Akubra and draped my Aussie flag around my neck crafting a makeshift scarf, we headed off to the ANZAC Day Service at the oval of the Stanley Marketplace hosted by the AUSDenver community. Seeing these three flags flying together was a really pivotal and personal moment because the vision took me back in time as I remembered that young 18 year old who had the courage to leave her childhood home in the suburbs of Auckland, experien

Pivotal 195
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Achieving Revenue Growth with Optimized Account Segmentation

SBI Growth

Account Segmentation can arguably be viewed as the single most important practice your organization can execute to unify the team around your growth strategy. Your customers are the heart of your business. And how you segment them impacts every part of the customer journey, from marketing to prospecting, sales, customer success, and beyond. Many commercial leaders claim to understand and execute account segmentation.

Segment 177
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The 8 best CRMs for marketing

Nutshell

Table of Contents What is CRM? What is a CRM system in marketing? Why CRM is important for marketing Essential CRM Features for Marketing Teams Eight Best CRMs for Marketing Nutshell Zoho Hubspot SugarCRM Agile ActiveCampaign Greenrope Aritic Calculate the Costs of a CRM for Your Marketing Team Choosing the best CRM for your marketing campaigns Effective marketing is about more than just attracting one-time customers.

Marketing 171
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AI Rising: Should Sales Leaders be Updating Their Resumes?

Sales and Marketing Management

The accelerated adoption of AI-powered sales solutions will undoubtedly whittle down the human element required for sales funnel management. But how far can this go? The post AI Rising: Should Sales Leaders be Updating Their Resumes? appeared first on Sales & Marketing Management.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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The Simplest Way to Qualify

Mr. Inside Sales

Problem: Salespeople talk too much when they finally get a prospect on the phone. They pitch features and benefits instead of asking questions and qualifying. They talk over their prospects and generally learn very little about what it takes to close a sale. Result? They may get some leads out and set up some “demos or presentations,” but because they didn’t discover whether a prospect was truly a buyer and in the market at that time, their close rate is a disappointing 2 sales out of 10 full pr

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Accountability – The 14-Letter Dirty Word for Many Sales Organizations

Anthony Cole Training

Accountability in an organization is kind of like the old country song by Joe Diffie: Prop Me Up Beside the Jukebox (If I Die).

Account 214
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Maximizing Referrals: Strategies for Turning Your Network Into a Powerful Revenue Generator

No More Cold Calling

Learn more about the science (and art) of referral selling in my new webinar with Finlistics. It’s interesting how you meet people, and when you sell by referral, you meet a lot of interesting people. In the summer of 2015, I got an urgent call from Barry, a colleague who was working with Dr. Stephen Timme and Finlistics on their sales strategy. Barry said: “They were just about to hire someone to cold call.

Referrals 156
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Leading Through Market Uncertainty & Driving Revenue Growth

SBI Growth

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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How is Sales Prospecting Different for Complex B2B Sales?

Membrain

Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.

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The Link Between Sales Funnels and Digital Spend ROI

Sales and Marketing Management

Crushing it with your sales funnels starts with having clean, integrated data that you can use immediately. The post The Link Between Sales Funnels and Digital Spend ROI appeared first on Sales & Marketing Management.

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Improve Your VM Callbacks with This One Simple Fix

Mr. Inside Sales

It happened just this second. I checked my voicemail and found two messages. One was from a business owner who wanted to speak to me about training for his sales team. The other was a vague message from someone named, “Ty” who just said, “Hey Mike this is Ty; call me back when you can. “ Now here’s the problem: They both left their phone numbers so quickly that I had to listen back to the message four times—all the way to the end, by the way—before I was able to write down their whole number.

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Coaching Championship Sales Teams: Pat Summitt Says it All!

Anthony Cole Training

There are five pillars that make up a strong Sales Managed Environment which in turn will help you build a consistent, championship-quality sales team.

Coaching 211
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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15 Bad Habits Reps Need To Ditch To Improve Sales Performance

KLA Group

You know your reps don’t always follow up with marketing leads. Sometimes, they read directly from a sales script. You don’t think too much about it.

Follow-up 135
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How Mission-Driven Companies Benefit From Founder-Led Sales

Alice Heiman

It’s not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch. She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey. Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.

Benefit 133
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What If You Only Have 100 Potential Customers?

Partners in Excellence

Let’s try a thought experiment. I’ll start with a bit of background. When I look at a lot of the “expert” advice in my social feeds, the emphasis is on how we reach and engage more and more customers. This is critical, at least in the thinking of these experts, because those customers we are trying to engage aren’t responding in the numbers we need.

Customer 133