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For the longest time, my local Panera in Westboro Massachusetts was awful. Like phone company awful. And cable company awful. The problem was chronic. The half and half was always empty. The supplies of cup insulators and trays were nowhere to be found. The wait at the drive-through was intolerable. Online orders were never ready at or even close to the time they provided for pickup.
Finding and hiring good inside sales reps has always been a challenge, and it’s gotten even tougher since the pandemic. The entire work landscape has changed, and working remotely has made it harder on both companies and individual producers. Recruiters, HR departments, and sales managers are working harder than ever, and they all ask me the same thing: “Where has everyone gone?”.
Every year, thousands of companies spend millions of dollars on sales kickoff (SKO) events and concentrate on talking at the group rather than activating the growth plan. If you're reading this, you're likely one of them. SKO is a monumental event that can ignite the motivation of commercial teams and drive organizations to reach new heights. It can also spin the organization into a place of confusion that takes months to recover.
Economic uncertainty has been a mainstay in recent years. Couple that with the average tenure of a CRO at just 19 months, and it’s no wonder why many fail to gain any traction with their goals or achieve quota targets in any forecast period while in the role.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
There are two buying modes and two non-buying modes. Once you know which of the four mindsets your buyers are in, you can sell more effectively. The post The 4 Buyer Mindsets: Who Will Buy and Who Won’t appeared first on Sales & Marketing Management.
My windshield wipers were no longer getting the job done. They were underperforming (leaving streaks and smudges), not clearing water from the windshield (failing to meet expectations) and I couldn't see the road properly when it was raining. It presented a threat to our safety and an upgrade was required. I ordered Bosch Icon replacement blades, rated #1 by the NY Times, and after 30 minutes of unintentionally trying to put them on backwards, I finally got them installed.
My windshield wipers were no longer getting the job done. They were underperforming (leaving streaks and smudges), not clearing water from the windshield (failing to meet expectations) and I couldn't see the road properly when it was raining. It presented a threat to our safety and an upgrade was required. I ordered Bosch Icon replacement blades, rated #1 by the NY Times, and after 30 minutes of unintentionally trying to put them on backwards, I finally got them installed.
Thou shalt always remember to ask questions and listen. This commandment is critical if you truly want to be a great salesperson. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #7 now!
My guest today on this episode of Sales Talk For CEOs is Karen Frame whose company Makeena, is on a mission to help people live healthier lives on a cleaner planet. She talks about the advantages of having a founder-led sales organization. Founder and #CEO Karen Frame @gomakeena knows the importance of a founder-led #sales organization, hear her tips and tricks on this episode of Sales Talk for CEOs.
This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness. Check our blog next week for the newest installment, or subscribe for updates straight to your inbox.
During a market downturn, selling may be difficult, and setting up calls even harder. Not only are companies getting ready to operate with a lean staff, but there seems to be budget freezes from your buyers. People start ghosting. Deals will start to take longer to close and meetings will be harder to book. Yet, there are ways to still generate revenue and keep your sales org going.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
OK. I know it sounds like you’re about to read some kind of joke, but alas, no joke! A message, instead. Last week, here in Denver, the temperature got to minus 7 degrees and for a newbie from Melbourne, Australia, it was a tad cold – and we haven’t even hit winter yet! There was a knock at my front door and expecting it to be a long awaited Amazon delivery, I opened the door in the height of enthusiasm, to be greeted by two very good looking young guys.
There are numerous goal-setting sins, but we focus on five and speak with three experts about why these mistakes can have such a negative impact. The post 5 Goal-Setting Sins to Avoid appeared first on Sales & Marketing Management.
Strategy and Strategy Execution. Many companies are going through their annual planning process. As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. The team responds and builds a bottom-up forecast and a tactical business plan.
Last week we watched Spirited, the new Apple TV Plus take on the old Charles Dickens novel, A Christmas Story. In this lighthearted film, Will Ferrell is the Ghost of Christmas Present and Ryan Reynolds is the 2022 version of Scrooge. This Scrooge is a funny, selfish, materialistic, song and dance man, who is irredeemable. Can Will Farrell's character redeem Ryan Reynolds' character?
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Thou shout never present without making sure your prospect is committed to making a decision. Are you certain you're getting the decision-maker to a point of clarity? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #5 now!
SBI’s last CEO growth advisory board meeting of 2022 was held last month, and the conversation followed two big themes - recession and talent. CEOs in attendance are fielding questions about cost-cutting measures, and most are shifting operating expenses from compensation and Customer Success into Sales and Product. CEOs in attendance also agreed that pricing increases were not to be feared.
It’s time to let the cat out of the bag or as my husband would say, release the genie out of the bottle… I am like so many of you out there – I want to make an impact and I’m ready for another professional growth spurt. It’s kind of like… ‘ Go Big or Go Home !’ and having moved from Australia to the best state in the USA (Colorado) with six suitcases and two backpacks a few months ago (and loving it!
While the platforms and tactics used when launching are similar to those that existing businesses use in their day-to-day brand marketing or e-commerce marketing, the underlying strategy will be more nuanced, precise and unique. The post How to Reduce Costs and Accelerate Timelines through Launch Marketing appeared first on Sales & Marketing Management.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Tired of getting blown off with the objection: “We’re all set,” when prospecting? Or maybe you get one of these variations of the “We are all set” objection like: “We are okay with our present system.”. OR. “We’ve already got a company that handles that.”. OR. “We’re fine for right now.”. The key to handling this objection is NOT to try to overcome it, rather you simply want to bypass it and attempt to engage and qualify.
I was reviewing stats from the 2022 World Series between the World-Champion Houston Astros and the National League Champion Philadelphia Phillies. The Phillies might have had a two-man wrecking crew in Kyle Schwarber and Bryce Harper but it wasn't nearly enough. Over the entire 6-game series, the Astros' batting average was 43% higher (good), their pitchers' ERA (earned runs allowed per 9 Innings Pitched) was 26% lower (good) and WHIP (walks and hits per inning pitched) was 19% lower (good), the
Thou shout always tailor your message for resonance! Does your prospect have a problem that they have to fix? And are you speaking their love language? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #6 now!
A deep understanding of your customer's ability to spend and over what period is a quick growth lever to pull. Especially when making allocation decisions against your current market opportunities. But how do you identify which accounts will yield the best opportunities in the short term? Do you have the right account teams assigned to high-potential accounts to maximize value?
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
For the past several years, news gets tougher and tougher. First the pandemic, we and our customers had to discover new ways of working, engaging and moving forward. “Virtual” became the watchword for how things got done–whether it involved internal collaboration, partners, or customer engagement. Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges.
Want to save money on TWO of my bestselling products this Black Friday? I’m having my best Sale EVER! Now you can get my best-selling audio program: “Double Your Income Selling Over the Phone” AND my most popular e -book of phone scripts: “The Complete Book of Phone Scripts” for one low price: Just $79! Click Here to see the MP3 Audio program. Click Here to see The Complete Book of Phone Scripts.
Brad Bolino emailed me a link from a recent Wall Street Journal article titled, " Millennials are Changing What it Means to be Successful in Sales.". I read the article three times to make sure I wasn't rushing to judgement, didn't experience an inappropriate knee-jerk reaction, and that I correctly interpreted what the article implied: The journal relied on anecdotal evidence from a handful of millennial salespeople and buyers to suggest that millennials are transforming the sales profession.
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Get out of the cold-calling business! Share this video with your people who might struggle with getting introductions. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Today we dive into Commandment #3!
Pipeline Management is a critical exercise with which many organizations struggle. High-growth companies with consistent and disciplined pipeline management outperform their competition by 1.5x. If you missed your number this quarter, an actionable strategy to take now is to apply strategic focus on current pipeline opportunities. CEOs and commercial leaders are involving their sales teams and counterparts in Marketing, Product, Business Development, and Pricing to proactively get a foothold on
Selling is about creating value… Well, yeah, … but we have differing views of value, which often focuses on us and not the value customers need… To most sellers, it’s fitting the customer’s budget and winning because we might have a few more features than the alternatives, or are cheaper. The customer is very knowledgeable, they know what they need and want, our goal is to get them to choose us.
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