What is wrong with the Hunter / Farmer Metaphor?
The Ultimate Sales Executive Resource
JANUARY 16, 2009
Putting the right person into the right sales role is one of the key responsibilities of a sales manager. The Hunter / Farmer metaphor is frequently used as guidance to fulfill this demanding task. Is this still a valid concept today with informed self directed buyers? I have assisted many heated debates about the usefulness of this Hunter / Farmer concept.
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