Sales and Marketing Management
DECEMBER 11, 2023
Sales teams have long viewed the legal department as an impediment to quickly closing deals, but the legal team is actually a valuable asset in accelerating deal velocity. The post Contract Playbooks: The Key to Accelerating Sales Velocity appeared first on Sales & Marketing Management.
The Center for Sales Strategy
DECEMBER 4, 2023
There are four key performance indicators I recommend everyone keep a weekly focus on. If you are a manager who does weekly individual focus meetings with your AE's or if you are a manager managing managers, these four things will help you keep the focus of the individual and the team on things that are crucial in moving the needle. These four essential metrics will tell you if you are on track for success.
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The Center for Sales Strategy
DECEMBER 27, 2023
Have you ever felt like being a manager is a lot like juggling? And right when you think you’ve got all the balls in the air… whoops! When it’s the sudden departure of a top performer, it can make you literally drop everything! So, what can you do?
Partners in Excellence
DECEMBER 14, 2023
It’s interesting to see continued predictions of the death of selling. There are all sorts of variations. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. Others see the preference of buyers for rep-free buying experiences and digital buying processes as evidence that selling is no longer necessary.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Anthony Cole Training
DECEMBER 1, 2023
There are two sides to this topic of motivation. One side is how are your salespeople motivated and what motivates them. The second side is how effective are you as a sales leader at motivating your sales team? Both must be addressed to fully understand this topic of motivation and the impact on sales results.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
SBI Growth
DECEMBER 14, 2023
With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expenses and more investments in mergers and acquisitions (M&A). However, shaky confidence in their Go-to-Market (GTM) leadership teams may pose new challenges for CEOs, demanding companies remain focused on their growth objectives despite transitional disruptions.
Anthony Cole Training
DECEMBER 8, 2023
This is what it takes to be successful at building and achieving sales team excellence: You must love coaching and the game of selling. You must thrive on developing others to be the best versions of themselves. It must be about helping others gain the spotlight, success and financial rewards or a job well done. It requires sacrificing ego and the need to be right for the other person to discover their path, develop their skills and become the expert.
Force Management
DECEMBER 14, 2023
A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. However, backing your program with the right resources will be critical to its success.
Smooth Sale
DECEMBER 26, 2023
Photo by AllClear55 Pixabay Attract the Right Job Or Clientele: Do You Use Sales Secrets to Exceed Your Goals? Success in any endeavor requires systematic goal setting, tracking progress, and keen attention to the annoying details. Upfront, it all seems highly time-consuming, especially when one would prefer speaking with prospective clientele. However, when you are willing to establish a rhythm for prioritizing the details, you will realize success far more quickly than ever before.
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Sales and Marketing Management
DECEMBER 18, 2023
Misalignment between sales and marketing continues to drag on performance of these crucial functions. Here's how to get them working together. The post Marketing and Sales Still Aren’t Aligned appeared first on Sales & Marketing Management.
Mr. Inside Sales
DECEMBER 23, 2023
2024 is just around the corner. What are your plans to make this your best year in sales ever? Here are three things I did all those years ago that changed my sales career, and my life, forever: #1) For the first ninety days in 2024, make a commitment to listening to at least ONE call a day. Listen for three things: What you did well—do more of that!
Understanding the Sales Force
DECEMBER 11, 2023
Welcome to my annual list of the best sales and sales leadership content of 2023. This year’s list has thirteen entries, including articles, videos, and LinkedIn posts. There are several categories including Most Read, Most Liked, Most Engagement, Best Quality and Personal Favorite. Ready? 2023 saw more content than ever before and that certainly includes the sales space.
Anthony Cole Training
DECEMBER 21, 2023
I am enjoying reading the book Selling to the C-Suite by Nicholas A.C. Read and Stephen J. Bistritz. The book is an excellent summary of how selling to C-Suite executives is so dramatically different from selling in the lower levels of a company. As always, I hope you have developed the habit of reading as it allows you to share fellowship with great minds.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Bernadette McClelland
DECEMBER 30, 2023
The Power of Taking Time Out: How Personal Interactions Can 10x Your Business One thing I have personally come to realise in this crazy, noisy and fast-paced world we now live in, is that it is so easy to become laser-focused and one-eyed on our business, and it is often at the expense of personal connections and downtime! What I also know to be true based on my work a while back with the ‘About My Brain Institute’ is that one of the secrets to magnifying your business success defini
SBI Growth
DECEMBER 28, 2023
Invest in creating value for your customers and your customers will become more invested in your brand in return. As a company that enjoys 97% penetration into its target market through all its various solutions, customer success and customer marketing become central to symplr’s approach to continued value creation.
Sales and Marketing Management
DECEMBER 13, 2023
Personalized marketing for business-to-business (B2B) can feel tricky. Knowing to what extent personalization is relevant and how to apply it can be a constant learning experience. The post The Power of Personalization in B2B Marketing Strategies appeared first on Sales & Marketing Management.
Mr. Inside Sales
DECEMBER 9, 2023
Do you remember Dicken’s book, A Christmas Carol ? While reading this this December, it reminded me of an encounter I had that was a chilling reminder of the bad “Ghost of Christmas Future” I narrowly avoided all those years ago. Here’s what happened: I was on my way to consult with a new client one day when I stopped at Starbucks for a cup of coffee.
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Sales 2.0
DECEMBER 4, 2023
In the near future, savvy salespeople are going to greatly enhance their sales by leveraging AI. One of the mechanisms for this improvement will be leveraging the “social graph” more effectively. It’s always been true that a referral beats any other lead, with referrals converting to customers 50% of the time, according to Joanne Black. AI will help us use our “social graph” to find referrals without spending too much time on research.
Anthony Cole Training
DECEMBER 28, 2023
As we head towards the New Year of 2024, with volatile world events all around us, it is a perfect time to think about and focus on what you can affect and act on, in your personal and professional life to improve your relationships and results. This idea of reviewing what you should keep doing, start doing, and stop doing is borrowed from a past client of ours so we must give them credit.
Bernadette McClelland
DECEMBER 30, 2023
Sales Leadership At A Crossroad? Then This Is Your Road to Success! There is something special about doing what you love – especially when you know you make an impact. And when the payoff is in the added currency of ‘client transformation’ then that is the most validating and satisfying payment of all. I was so fortunate to have been chosen as the sales leadership coach for an aligned and growth focussed global company this year, working with fourteen leaders – regional s
No More Cold Calling
DECEMBER 7, 2023
How asking for referrals will drive your revenue in 2024 How many people should you ask for referrals to get five new clients? No more than 20. In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. Referred prospects convert to clients a minimum 50 percent of the time (most salespeople tell me it’s closer to 70 percent).
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales and Marketing Management
DECEMBER 7, 2023
The relationship between employer and employee has been tested repeatedly since the pandemic. Leveraging AI responsibly can put organizations in a position of advantage for successfully adapting to the evolving landscape of work. The post AI and HR: How Technology Is Changing the Hiring Process appeared first on Sales & Marketing Management.
SBI Growth
DECEMBER 1, 2023
Despite the uncertain market conditions throughout 2023, most CEOs seemed to have stayed consistent with their value creation thesis, with an even split between those who chose to increase expenses and those who chose to maintain expenses while accelerating growth. More optimistic attitudes toward 2024 will see more CEOs shift towards increasing expenses though, as more companies seek to pursue growth more actively.
Understanding the Sales Force
DECEMBER 21, 2023
Momentary panic can spell the end of a call, meeting or opportunity. I’ll explain how to always respond appropriately to Your Prospect. I pulled up to pump number five at my usual Cumberland Farms convenience store/gas station. I use their smart phone app to select the pump and authorize the dispensing but after the third failed attempt to authorize payment, I realized the app wasn’t working.
Steven Rosen
DECEMBER 3, 2023
Do you Need a Top Sales Leadership Coach? In the world of sports, the role of a coach in impacting the success of elite athletes is universally acknowledged. This same principle holds true in sales leadership. Just as top athletes rely on coaches to maximize their performance, sales leaders can also greatly benefit from a skilled coach’s insights, guidance, and support.
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Bernadette McClelland
DECEMBER 29, 2023
Why this duo is the ULTIMATE Winning Combination! It is human to look outside ourselves for the ‘keys to success’, yet we so often overlook those resources we have within us – three of which are the power of laughter, transformation, and play. These three elements are definitely catalysts for peak performance in most worlds, especially the business world.
No More Cold Calling
DECEMBER 21, 2023
Here’s what you might have missed from No More Cold Calling this quarter. It’s an exciting time: The time of year to construct your business future. What will you do differently in 2024? You’d better have some innovative strategies, because the same-old doesn’t cut it. Even If you’ve had a stellar year, you’ll be outsold if you stay with what you’ve always done.
Sales and Marketing Management
DECEMBER 4, 2023
Risk is part of being in business, but you must be ready to react positively to industry influences and marketplace changes with risk-abating solutions. The post Risk Avoidance as a Competitive Advantage appeared first on Sales & Marketing Management.
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