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Many people prefer purchasing things online nowadays. In fact, three-quarters of surveyed buyers prefer virtual sales over traditional sales. If virtual selling is already part of your business strategy, you might want to ramp your efforts up. Here are 5 proven tips to help you increase virtual sales.
Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.
Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.
We had Chinese for dinner and my fortune said, "Speed is not as important as accuracy.". When you think of speed what are the first things that come to mind? Fighter Jets? The 10 fastest in the world reach speeds of up to Mach 6.70 (5,140 MPH). Racing Cars? The 6 fastest in the world reach speeds of up to 304 MPH. Motorcycles? The 10 fastest in the world reach speeds of up to 273 MPH.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
I have listened to thousands of sales calls over the years, and I spend the majority of my coaching and training hours listening to sales calls even today. And I still hear the same mistakes…. Here are three things NOT to say if you want to become more effective at opening and closing more sales: #1: When speaking with a gatekeeper and they ask if they can tell the prospect who is calling, don’t: Just say your name (“John,” or “John Davis”)—and then nothing else… Say your name and company name S
Image Credit. Attract the Right Job or Clientele: Five Ways to Build Your Brand Image. Our collaborative blog offers ‘Five Ways to Build Your Brand Image.’ Building a brand image doesn’t happen overnight. The word “build” is quite correct in this sense; you must carefully construct your photo from the inside out to become a robust edifice.
Image Credit. Attract the Right Job or Clientele: Five Ways to Build Your Brand Image. Our collaborative blog offers ‘Five Ways to Build Your Brand Image.’ Building a brand image doesn’t happen overnight. The word “build” is quite correct in this sense; you must carefully construct your photo from the inside out to become a robust edifice.
Doing research and preparing for a prospect meeting so that you know what questions to ask is important. However, it is even more important to have a healthy level of skepticism and not assume anything about what they may or may not need.
Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators? The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management.
As seen in SBI’s latest research, top-performing commercial leaders are balancing headcount additions with investments in sales, enablement, and digital selling, looking to boost productivity and sales capacity through strong digital buying experiences. These same companies are generating more revenue through digital channels than their peers.
I use a tool called Zapier to create zaps that automate some of the tasks that I do. Zapier's newsletter had an article on 11 tech tools you need during economic uncertainty or in other words, during a recession. I clicked on the article and the first tool recommendation was written by Linda Scorzo , CEO of Hiring Indicators on the topic of competency based assessment technology.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Jeffrey Gitomer tells a great story about how he once bet a client his entire training fee on whether there were more than eight objections their sales team got on a regular basis. The client, sure their sales cycle was more complicated and therefore required more advanced closing techniques, considered the bet: If the sales team could come up with more than eight standard objections, then Jeffrey would do the training for free.
This weekend, in celebration of the beginning of summer, I was invited to a dinner with friends. At the end of dinner, the host brought out one of my favorite desserts, key lime pie. I feigned politeness, letting everyone take their pieces before I served myself. Truthfully, it was pure selfishness, I wanted to get a bigger piece of the pie. For many of us, I’m one of those, there’s always the tendency to go after a bigger piece of the pie.
In the profession of selling there is a response or an answer we are often confronted with that causes great distress, delays in decision-making, or loss of opportunities. That response is: “I need to think it over”. There are three major areas that "think it over" typically appear- the initial phone call, the first appointment, and the presentation.
Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
We had Chinese for dinner and my fortune said, "Speed is not as important as accuracy." When you think of speed what are the first things that come to mind?
What is a sales person’s dream? An inbound lead. Someone has found your company, responded online or sent an email, and wants to know more about how you can help them. A slam dunk deal, right? Not so fast…. If you’ve been fielding inbound leads for a while, then you’ve probably noticed something: Not all inbound leads buy. But how can this be? Didn’t the prospect reach out to me?
The three “I’s” are critical to success and growth. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? First, let’s start with some definitions: An invention is a unique or novel device, method, composition or process. (Dave’s take: Something that has never existed before.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Most organizations and advisors have been working long term to be more customer-focused. The challenge is for advisors to be productive and assertive without coming across to customers as sales-driven. One of the key sales challenges is to stay focused on adding value and leading with relationship selling.
Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase. The post Understanding the Three Stages of the Buyer’s Journey and Audience Behavior appeared first on Sales & Marketing Management.
Organic or inorganic growth? For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary.
Here’s a startling fact you may not know: Salespeople who uncover budgets are 172% more likely to close business than those who do not. This stat drives home the point that you must have a sales process that includes money discussions early in the conversation and you must help salespeople sell value by being more comfortable having those conversations.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Someone once said, “First we form habits, and then they form us.”. And in sales, this is especially true. Here’s a quick example from a new client I’m working with now: At the end of speaking with current accounts, the habit of the sales team is to ask: “If you need anything, please give me a call…”. Developing a better habit during this part of the call will greatly increase your sales.
I recently read an article about the coming Great Customer Resignation. The title was actually more interesting than the content of the article, but if you want to read it, there’s a link at the end of this post. Over the past year or so, we are constantly reminded about the Great Resignation. Many attribute this to experiences through the pandemic, whether it’s WFH or WFA, or rethinking of individual priorities about work and life.
Knowing and understanding your prospect's buying motives allows you to make better decisions on whether to engage and pursue a potential sales opportunity.
Every individual you hire is weighing the balance of the job’s requirements with the combined weight of the rewards and respect they are getting in return. Here’s how that works. The post To Keep Your Best Employees Start Spelling ‘Retention’ with Three Rs appeared first on Sales & Marketing Management.
This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Companies cannot afford to lose top commercial talent. To remain on an upwards growth trajectory, they have to be prescriptive in how they align the commercial talent hiring and retention strategy to both short and long-term growth levers. They need to think about the talent retention strategy as they would customer retention, removing obstacles and creating a frictionless experience to drive productivity, desire for top sellers to join their teams, and loyalty for top sellers in their current s
What is social selling, really? The term has been around a while but if you Google the definition, you will get a different answer on every site that pops up.
Meet the Achiever Buying Tribe: How soon? What’s the net or result of this? Those are two questions you might hear from the Achiever Tribal Type during your sales conversations. And an introduction to this Achiever Tribe is the focus for this installment of the series: Convert Consistently with Customs and Connections. Introducing the Achiever Buying Tribal Type.
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