Sales and Marketing Management
AUGUST 20, 2018
Author: Paul Cherry I was working with a manufacturer of medical instruments that use lasers to measure blood flow. The products cost upwards of $50,000 and are sold primarily to medical research facilities. With a niche product like this, the pool of potential customers is small, so you have to make the most of every opportunity. Unfortunately, the closing percentages for this company were low.
Bernadette McClelland
AUGUST 19, 2018
It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety driven mess because of my indecisiveness, it did cause me some angst for a few seconds.
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John Barrows
AUGUST 22, 2018
With Q4 around the corner and event season (September) upon us, we here at JBarrows will be making the rounds at all the events coming up like Tenbound , HyperGrowth , INBOUND , Digital Sales World and of course Dreamforce. In order to get the most out of these opportunities for us and for you, we’ve developed this guide. Read it below or download your own copy here.
Connect2Sell
AUGUST 1, 2018
Is there any role in any industry with less clarity and consistency? This is an article for people who hire Sales Managers. It’s an article about the pure role of Sales Manager – a person who does not handle accounts personally but does supervise direct reports (called salespeople) whose primary function is to sell. It is not about “sales managers” who are given this title because they manage accounts or those with dual responsibility for account management and people management.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
DiscoverOrg Sales
AUGUST 7, 2018
Your prospects are out there right now, hunting for a solution to a problem you can solve. They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ).
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Zoominfo
AUGUST 26, 2018
A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.
Sales and Marketing Management
AUGUST 29, 2018
Author: John Larson How many times has one of your customers approached you with an issue or a problem? For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn’t and I want to return it.” Or possibly, “You told me my order would arrive on Wednesday and it came on Friday.”.
SBI Growth
AUGUST 20, 2018
It’s Crunch Time – the Beginning of Q4. Are you going to hit your 2018 number? What’s your forecast for 2019? Do you have the heads, processes, and funding to ensure a successful 2019? Only a handful of Sales Ops leaders can.
Connect2Sell
AUGUST 15, 2018
As a sales coach and guest on sales podcasts, I get asked a lot of questions about selling to the folks in the C-Suite. Here are some of the questions I hear most frequently. I've followed them with tips on creating value in sales talks and making the most of your time when you do land these important meetings.
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Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Understanding the Sales Force
AUGUST 27, 2018
We all see the effects that strong leaders have when they surround themselves with either strong, mediocre or weak people. What happens when strong leaders inherit a mixed team? What happens when they hire a mixed team? What happens when we ask the same questions about weak leaders? I dug into a subset of data from Objective Management Group's (OMG) evaluations of the salespeople who report to more than 15,000 sales managers to determine whether the best sales managers actually have the best sal
No More Cold Calling
AUGUST 30, 2018
Referrals are HOT, HOT, HOT! Stop rationalizing. There’s no such thing as a warm anything in sales—an email, phone call, social media outreach, or even a knock on the door. Unless your prospect knows who you are and expects to hear from you, you might as well step into a freezer. Your outreach is cold as ice. Reps fool themselves into believing that they’re not sending cold emails or making cold calls because they’ve researched their prospects and sent emails with catchy subject lines about why
Bernadette McClelland
AUGUST 19, 2018
It was a very simple decision between two very simple choices – Do I choose the carrot cake or the friand? I chose neither, and it had nothing to do with calorie counting. In fact, I don’t actually know what it was that made me so uncertain. Whilst I wasn’t an anxiety driven mess because of my indecisiveness, it did cause me some angst for a few seconds.
Zoominfo
AUGUST 27, 2018
Today’s digital marketplace has become increasingly customer-centric. Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading! Today’s blog post will tell you everything you need to know.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Score More Sales
AUGUST 24, 2018
If the whole, entire company supported revenue generation, how strong would your customer care or customer service team be? Would nothing ever slip through the cracks? If everyone supported revenue generation, how easily could we detect a disgruntled customer about to leave us?
Connect2Sell
AUGUST 29, 2018
Next time you’re enjoying a relaxing meal in a fine dining restaurant, observe these six sales lessons in positive sales technique that will help you get follow-up business from your customers, too.
SBI Growth
AUGUST 24, 2018
Joining us on SBI TV is Doris Raimundi, SVP of Consumer Banking Sales and Support for US Bank. In today’s show, Doris details how to orchestrate a world class customer experience. Why this topic? The customer experience trend is sweeping.
No More Cold Calling
AUGUST 16, 2018
The best prospecting strategies require a human touch. Buyers know everything about our companies, products, and solutions before they ever speak to a salesperson. Believe that? Far too many sales reps do. They think that digital rules. So, they spend most of their time staring at screens—doing demos, sending emails, and interacting on social media.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Understanding the Sales Force
AUGUST 7, 2018
My latest data mining project reveals that the answer to this question is a partial correlation. Check out the two tables below and you'll see just what I mean.
Zoominfo
AUGUST 8, 2018
For many sales reps, productivity is key to sales success. The more calls you make, the more deals you close. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. .
Sales and Marketing Management
AUGUST 31, 2018
Author: Chris Westfall It’s no secret that the richest man in modern history, Jeff Bezos, has outlawed PowerPoint for all employees at Amazon. Replacing the venerable Microsoft product with multi-page memos may or may not be a future-proof strategy, but it’s now the law at Seattle’s largest company. At Amazon, meetings begin with a narrative-style memo (no bullet points) that’s handed out to all participants.
MTD Sales Training
AUGUST 10, 2018
A salesperson on one of our workshops was bemoaning the fact that he had to make between 100 and 150 cold calls a week. He wanted our opinion on how to get more leads without having to cold call. My trainer was very diplomatic and said that, even though cold calling wasn’t the most efficient use of a salesperson’s time, you have to sometimes get hold of prospects some way or other, or your pipeline will be as empty as it possibly could be.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
DiscoverOrg Sales
AUGUST 23, 2018
The average American will spend up to 50 minutes browsing through social media today. This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. More important: Those 303 hours of social browsing are sales opportunities for you. Social selling is when sales professionals use their social network to communicate with prospects and develop relationships to solve problems and achieve
No More Cold Calling
AUGUST 23, 2018
A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Dangerously, because there are misperceptions about what it means, how to do it, and just as importantly, how not to do it. Misperceptions, because salespeople have forgotten the social part of social selling. Instead, they pitch, spam, annoy their contacts, and think that’s actually helping them sell.
Understanding the Sales Force
AUGUST 14, 2018
Zoominfo
AUGUST 7, 2018
The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple.
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Sales and Marketing Management
AUGUST 23, 2018
Author: Steve Woods, Nudge.ai Co-founder and CTO The fear-mongering is everywhere; artificial intelligence will replace humans and kill jobs by automating the things that we do. It’s effective click-bait because it seems like the plot of a Hollywood action movie pitting robots against humans. But, is it reality? To get to the answer of that question, we need to dig beneath the surface and understand what artificial intelligence is all about, and what it is likely to do to each industry that it a
Score More Sales
AUGUST 21, 2018
With so many options of items and services to purchase it is no wonder that buyers simply freeze sometimes and don’t make a buying decision. What’s the same, and what’s different about the companies’ services you are comparing? It seems as plain as day – a buyer needs to understand your service (or product) as compared to others and how any of the options will help the buyer.
SBI Growth
AUGUST 23, 2018
On July, 17 1955 it was well over 100 degrees in Anaheim, CA on the first day in the original Magic Kingdom. Women’s heels were melting into the asphalt, and people were thirsty but there wasn’t enough to drink. Yet.
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