CROs: Why You Need a Referral Program for Your Sales Team
No More Cold Calling
AUGUST 22, 2024
Referrals solve the key problems that modern sales leaders face. CROs face constant pressure to drive growth. But that growth stalls when your sales team isn’t booking enough meetings, generating qualified leads, or building a reliable pipeline. Leadership can’t count on accurate forecasts when pipelines are unqualified. Big problem! A disciplined referral program—with ongoing coaching, metrics, and accountability for results—is the solution to the key business development challenges that CROs
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