No coach can mean no deal
Sales 2.0
SEPTEMBER 9, 2024
Getting in the door is getting harder and harder, so making the most of every time you do get through the door is becoming more and more important. Over the years, I have seen many salespeople and business owners taking big risks with important deals by talking to only one person in the prospect company. A common outcome of this kind of “single threading” is “radio silence” after a proposal is submitted—no returned calls or emails, and ultimately no deal.
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