Tue.Jul 02, 2024

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Multimedia prospecting

Sales 2.0

As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. When we only had a desk telephone, you could reach more people on it, as that was the primary channel for communication. Your prospects picked up the phone when it rang, as it might be their customer or family on the other end.

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Is Fred a Top Salesperson or a Horrible Imposter?

Understanding the Sales Force

Was the Nissan Cube a good car or a bad car ? Was it the dream vehicle that its designers imagined or the ugliest thing you ever laid your eyes on with four wheels? I pose a similar question about Fred. One client claims that he is their top salesperson. His Objective Management Group (OMG) sales evaluation says he is one of the worst. If the conclusions are that far apart, can either of them be correct?

Hiring 173
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The Coaching Conundrum

Steven Rosen

In the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley discuss the coaching conundrum faced by sales managers and its effect on driving sales performance. They highlight the impact of formal coaching processes on win rates and overall team success. This article will delve into the key insights from the podcast and explore the themes of the importance of effective coaching, the impact of ineffective coaching, the connection of coaching to avoiding burnout among the themes, an

Coaching 156
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The Problem With Sales Math, A Thought Experiment

Partners in Excellence

The answer to every seller’s dream is more volume. “If we only had more leads, we could have more top of funnel, which produces more opportunities, …… ” We have the algorithms that help us identify what we need to achieve our goals. Simplistically, “X top of funnel produces Y revenue.” For whatever revenue goal we have, we calculate the top of funnel required to achieve that goal.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Effective Coaching and Accountability

Steven Rosen

Sales managers are critical to team success but often need more effective coaching skills due to inadequate training. Steven Rosen underscores coaching as the weakest core sales management skill, urging prioritized training. Colleen Stanley questions whether the issue lies in coaching effectiveness or execution strategies, emphasizing the need for robust training programs.

Account 156

More Trending

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The Silent Streaming Champion: YouTube Wins Over Viewers

Grant Cardone

May 2024 marked a monumental milestone in streaming services’ fight for our eyes and dollars. However, the latest battle was not won by any of the expected players. It was hybrid social media, content platform — YouTube — that was number one with viewers. Further, other services are struggling to crack the platform’s code for […] The post The Silent Streaming Champion: YouTube Wins Over Viewers appeared first on GCTV.

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The Cold Calling Playbook for Revenue Leaders and Practitioners

Sales Hacker

Is cold calling dead? The short answer: no. But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. What to expect: Cold call activity and conversion benchmarks (connect rates, set rates, show rates).

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Wanna Try the McPlant? No One Else Does Either.

Grant Cardone

On June 26, 2024, The Wall Street Journal held its Global Food Forum. At the event, McDonald’s executives were asked to comment on the possible reappearance of its plant-based option — the McPlant. And to no one’s surprise, there are no plans for its return… But, why was this veggie burger a flop in a […] The post Wanna Try the McPlant? No One Else Does Either. appeared first on GCTV.

Journal 118
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The Ultimate Guide to Digital Marketing Paid Ads: Boost Your Brand

SocialSellinator

Boost your brand with digital marketing paid ads. Learn strategies, types, benefits, and metrics for optimization in this comprehensive guide.

Marketing 105
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Nike Losing At Their Own Game – Running Shoes

Grant Cardone

Nike running shoes have long been a staple in gyms and workout clubs for years, but recently the shoe company has lost its footing. In recent earnings, the company cited some of the worst sales growth they’ve seen in over 10 years. Can Nike put itself back in the race? Nike Is Falling Behind Competition […] The post Nike Losing At Their Own Game – Running Shoes appeared first on GCTV.

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Identifying Businesses That Need Social Media Marketing

SocialSellinator

Discover how to identify businesses that need social media marketing to boost brand image, engagement, and drive growth. Learn key benefits and strategies.

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Sales Talk for CEOs: From Problem to Product: Sujan Patel’s Path to Mailshake (Ep126)

Alice Heiman

In 2015, Sujan Patel faced a common frustration: sales teams failing to follow up with prospects. His solution? Build a tool so effective that it turned into a successful company, Mailshake. In this episode, Alice Heiman talks with Sujan Patel, co-founder of Mailshake, about his journey from solving his own sales problems to building a successful bootstrapped company.

Scale 71
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Without the Right Tools

Pipeliner

Without the right tools, you can never do a job on time, let alone productively and efficiently. Most companies choose the wrong tools for what they need to accomplish, especially when it comes to CRM. Many companies buy tools without fully understanding or vetting the capabilities they need to achieve their digital transformation. We are experiencing significant societal changes, and it’s becoming increasingly clear that the speed at which a company must drive digital processes internally

Tools 69
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Nimble’s New Mobile Navigation Page: All Your Essentials, One Convenient Spot

Nimble - Sales

Exciting news! We redesigned the Mobile Navigation Page to make navigating your mobile device simpler, smoother, and more intuitive than ever before. With our Mobile Navigation Page, you can say goodbye to the frustration of endless scrolling and hunting for The post Nimble’s New Mobile Navigation Page: All Your Essentials, One Convenient Spot appeared first on Nimble Blog.

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Landing Page Optimization Strategies for Internet Marketing Agencies

BuzzBoard

Why Is Landing Page Optimization Crucial to Increase Conversion Rates for Internet Marketing Agencies? Landing page optimization is an essential aspect of online marketing strategies for internet marketing agencies. It plays a pivotal role in boosting conversion rates, especially for small and local businesses vying for space in the competitive online market.

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The Top 5 Features to Look for When You’ve Outgrown Your Learning Management System (LMS)

Mindtickle

When a start-up excitingly experiences enough growth to consider a solution for onboarding and compliance, a learning management software ticks the boxes of automating employee training and information delivery. Alternatively, large, historied, traditional companies often prioritized ensuring compliance training first and never updated to new, more sophisticated solutions that would help them with the continued development of their workforce.

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How to Measure Internet Marketing Agency Brand Equity

BuzzBoard

What Are the Key Metrics and Tools to Measure Brand Equity in Internet Marketing Agencies? In today’s data-driven digital era, measuring brand equity can be a real game-changer for digital marketing agencies. These agencies aim to deliver outstanding services to small businesses. Accurately measuring brand equity can significantly contribute to brand identity success.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Unlocking Revenue Growth: A Deep Dive into Rev Ops (video)

Pipeliner

In a recent episode of the Sales POP! Online Sales Magazine expert insight, John Golden and Kiefer Hazaz from Fruition Rev Ups delved into the transformative concept of Revenue Operations (Rev Ops). This strategic approach aims to align sales, marketing, and customer service to drive growth and prevent the pitfalls of operating in silos. This blog post will summarize their discussion’s key insights, providing actionable advice and thorough explanations to help you understand and implement

Revenue 52
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Promoting Brand Identity Within Your Internet Marketing Agency

BuzzBoard

Explore the importance of promoting brand identity within an internet marketing agency and the effects of brand identity on an agency’s image and conversion rates. In the sphere of internet marketing, promoting brand identity within an agency has become a crucial component of brand building. This aspect is essentially the personality of a company and profoundly influences its image, customer loyalty, and ultimately, conversion rates.

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7 Ways CRM Software Shortens Your Sales Cycle (+ Case Study)

Pipeline

Did you know that CRM software can shorten your sales cycle by 8-14% ? Imagine the impact! One construction company even cut their deal closing time by 53% after adopting a CRM system. So how does CRM achieve this? Customer Relationship Management (CRM) is a central hub for all your sales activities. No more scattered notes, lost emails, or forgotten follow-ups.

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Brand Storytelling for Your Internet Marketing Agency

BuzzBoard

Exploring the Importance and Benefits of Brand Storytelling for an Internet Marketing Agency In today’s intensely competitive business environment, brand storytelling is emerging as a potent strategy for digital marketing agencies representing small businesses. Proper usage of brand storytelling can emotionally engage audiences, reinforce a company’s brand, and ignite profound links with customers.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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8 Reasons Companies Without CRM Struggle to Grow

Pipeline

Stuck in sales stagnation? Don’t blame your sales team just yet. Many businesses overlook a powerful tool that skyrockets growth: a Customer Relationship Management (CRM) system. Think of thriving businesses as icebergs. The smooth success you see above the water is often supported by a robust CRM infrastructure. In fact, a study found that CRM adoption can lead to a 300% increase in conversion rate.

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Add Psychometric Assessments to Your Hiring Checklist for Outstanding Results

SalesFuel

The pendulum in the job market has swung from the prospective employees’ side to the hiring managers’ side. But it’s still not easy to find the right team members. That’s why you need to develop a hiring checklist. Add Psychometric Assessments to Your Hiring Checklist for Outstanding Results Like many managers, you may already use an informal list to track your hiring process.

Hiring 52
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Personalize Sequences Faster with Variable Mapping | Mixmax

Mixmax

Discover our latest updates: Sequences variable mapping, bi-directional Mixmax + HubSpot integration, and Outlook integration improvements.

Hubspot 52
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How to Build a Winning Chief Executive Officer Email List in 2024: Your Step-by-Step Guide

eGrabber

In the dynamic world of B2B marketing, connecting with the right decision makers is paramount to success. And who holds more influence in propelling a business deal forward than the Chief Executive Officer (CEO) ? Building a targeted chief executive officer email list unlocks a direct line of communication with these key players, allowing you to showcase your offerings and forge valuable partnerships.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How to Put Together a CRM Implementation Team

SugarCRM

CRM implementation is a critically important decision for any business. However, you can’t just buy a new CRM platform, hit the switch, and be on your way to better business relationships and higher revenue. In reality, it’s a much more complicated process with hurdles and pitfalls that must be navigated. Poorly planned implementations can lead to poor user adoption and a lack of understanding from daily users why they being asked to do what they are being asked to do.

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The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals

Lead411

The 28 Most Common Questions About Gaining More Sales Leads: Insights from Sales Professionals Generating sales leads is an essential aspect of any business strategy, guaranteeing a consistent flow of potential customers to fuel growth and revenue. To assist you in becoming proficient in this crucial skill, we have put together a comprehensive guide that covers the 28 most frequently asked questions about increasing sales leads.

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Sales Coaching Enters the Age of AI

Allego

I’ve been involved in sales coaching , onboarding , and training for well over a decade. During that time, each day has been spent helping sales and commercial leaders increase the performance of their teams. The industries may have been different, but the trends are the same. As you would expect—and likely experienced yourself—some aspects of sales training and coaching have changed dramatically during those years.