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Do not sell products and services. If you’re wondering how to pull that off when your business centers around products and services, don’t worry. I’m not telling you to revolutionize your offerings.
Habit 2 of Stephen Covey’s famous, “The Seven Habits Of Highly Effective People,” is “Start (Begin) with the end in mind.” Covey writes about the importance of having a destination or a goal, Knowing what we are trying to achieve forces us to focus on the things critical to achieving the goal. Without this, we wander aimlessly, perhaps without understanding what we are trying to achieve.
Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He is currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, He had the pleasure of building a company called Lessonly, employing over 230 people and changed the lives of many more after the acquisition. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget.
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Your salespeople are more like athletes. They are always in a constant struggle to outperform rivals and meet set goals. Salespeople, just like athletes, encounter setbacks like pressure to perform and rejection in their day-to-day work. Given the similarities, a sales team can benefit from coaching the same way athletes do. For salespersons, coaching can help refine critical skills like negotiation, communication, confidence, and decision-making.
Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you.
Social media has forever changed the way we market by giving us a way to build real relationships with the people we’re marketing to. With video now so shareable, it should be an essential part of everyone’s social selling strategy. After all, video is one of the easiest ways to fast-track those relationships because it mimics a two-sided conversation and helps people feel like they really and truly know you.
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Photo by Geralt via Pixabay Attract the Right Job or Clientele: 7 Practice Management Tips For A Successful Business One of the most common complaints from patients of medical practices is poor administration. It takes a lot to run a busy medical practice and keep patients happy with the level of service. It’s almost impossible to treat patients if tedious tasks require your attention.
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“We help sellers consistently execute a Michelin star experience for their buyers instead of a fast food experience.” And isn’t this what every buyer wants today. On “Sales Talk for CEOs,” Alice Heiman was joined by Mark Fershteyn of Recapped, whose journey from sales struggles to CEO offers a roadmap for innovation in sales strategies.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
There’s no doubt that online learning is here to stay. Globally, the online learning market is already worth tens of billions of dollars, and is expected to reach $50 billion by the year 2026. But is online learning as effective as face-to-face when it comes to training your employees? Many factors go into answering that question. Recent research out of Ruhr University Bochum in Germany focuses on one key aspect of learning effectiveness: the physiological effect of online learning vs. in-
Social selling with video, especially on platforms like LinkedIn, can revolutionize your B2B sales strategy. According to Social Media Today, in 2023, video posts on LinkedIn generated five times more engagement than any other types of posts. It's like fishing in a stocked pond, right? However, despite the increasing number of videos posted by sellers, many find their videos either going unwatched or failing to produce results.
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