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Closing sales deals is harder than ever. Youve prospected, pitched, and followed up relentlesslyonly to watch the deal stall or disappear. Sound familiar? Youre not alone. While 42% of sales pros say prospecting is the hardest part of their job, a close second36%struggle most with closing itself, according to HubSpot. And in todays B2B landscape, where it takes on average 62 touches across at least three channels to seal a deal, its no surprise that sales close rates hover around just 29%. 36
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems.
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Cold Calling vs. Intent-Based Selling: Which Strategy Drives B2B Results? Beyond traditional sales debates lies a critical decision for revenue teams: should you focus on broad cold outreach or targeted intent-based strategies? Companies implementing the right approach for their market see conversion rates soar by 30% while shrinking sales cycles by 25%.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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If you havent incorporated skills testing into hiring process, its time to start. A report from the National Association of Colleges and Employers ( NACE ) shows that using hiring assessment tools is a growing trend. Businesses realize that unbiased assessments can quickly identify top candidates for open positions. Why Skills Testing is Becoming More Important Employers are finding it challenging to hire candidates with the skills they need for their open positions.
If you havent incorporated skills testing into hiring process, its time to start. A report from the National Association of Colleges and Employers ( NACE ) shows that using hiring assessment tools is a growing trend. Businesses realize that unbiased assessments can quickly identify top candidates for open positions. Why Skills Testing is Becoming More Important Employers are finding it challenging to hire candidates with the skills they need for their open positions.
To generate high-quality leads in todays competitive business landscape, it takes a structured, data-driven approach. As a result, many B2B lead generation companies in the USA find it difficult to sift through prospects and only spend time working on word-of-mouth and referrals that quickly dry up. But this is where having a well-defined strategy pays off.
Tracking engagement with your marketing emails is a critical part of determining whether your strategies are working. And measuring marketing effectiveness is more than just looking at metrics like email open, click, and unsubscribe ratesits also about seeing which recipients are clicking your high-priority calls to action (CTAs), so you can gauge your audiences interests and behavior.
Before you start Googling: No, AI agents arent secret spies fueled by mysterious government schemes. The AI agents Im talking about actually serve an entirely different purpose. And I know youre probably like, Whats this lady even going on about? I know I sound cryptic AF, so allow me to explain further. Despite their misleading name, AI agents were designed to assist, enhance, and optimize the operations and workflows of various businesses, especially enterprise-level ones.
The Dos and Don’ts of One-Off B2B Sales Emails utilizing AI AI-powered email outreach has transformed B2B sales, speeding up prospecting , smartering and scaling it. However, while AI can enhance personalization and effectiveness , it must be implemented in a correct way to yield the best results. A dos and don ‘ ts handbook on how to use AI for one- time B2B sales emailsand how Lead411 does it better than ZoomInfo , Apollo.io, and Seamless.AI.
Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Amanda DeVlugt and Tim Riesterer chatted with Preston Polk, seasoned C-level executive and former business unit CEO at Wells Fargo, to get all his advice on selling to the C-suite without losing your nerve.
Image via Alexandra_Koch, Pixabay Attract the Right Job or Clientele: How Collaborative Efforts Improve Influencer Marketing for Business Growth Influencer marketing has evolved from fundamental brand partnerships to a strategic ecosystem driven by data, collaboration, and measurable outcomes. Aditya D provides our guest blog, How Collaborative Efforts Improve Influencer Marketing for Business Growth.
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
No, I’m not going to talk about the latest/greatest way we can leverage AI to manage our calendars. What I’m focusing on is how little control most people are exercising over their own to-do lists. Sadly, perhaps unconsciously, we have ceded control of our to-do lists to our inboxes, text messages, calls, and social channels. As much as we try to leverage effective time management and time blocking techniques, others are controlling our to-do lists.
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